Connect with us

SOCIAL

Everything You Need to Know to Create Engaging Instagram Carousels [Infographic]

Published

on

Instagram is the social network of the hour – and it’s easy to see why. It’s a visually-oriented platform which offers many options for brands to advertise their products and services, while also building meaningful relationships with target audiences.

Back in 2017, Instagram launched its multi-image, or carousel upload feature, which enables users to add up to ten photos or videos in the same post. It’s since become one of the most popular post formats, providing an engaging way to tell a story through your images and videos, all within a single post.

Bannersnack is a visual production platform, and since we cater to the needs of marketers, it’s our job to know which carousel design and placement options lead to the most success. To discover this, we recently partnered with Socialinsider to conduct a study of more than 22,360,021 Instagram posts.

Out of the total number of analyzed posts, 2,949,312 were carousels, giving us a huge pool of data to determine the key trends and posting practices that lead to optimal engagement. 

We’ve collected our findings into this infographic – here’s everything you need to know to create engaging Instagram carousel posts.

Create Engaging Instagram Carousels

The infographic was initially published on the Bannersnack blog, as part of “The Ultimate Guide to Creating Engaging Instagram Carousels.

Socialmediatoday.com

Advertisement

SOCIAL

YouTube Tests Improved Comment Removal Notifications, Updated Video Performance and Hashtag Insights

Published

on

YouTube Expands its 'Pre-Publish Checks' Tool to the Mobile App

YouTube’s looking to provide more context on content removals and violations, while it’s also experimenting with a new form of analytics on average video performance benchmarks, along with improved hashtag discovery, which could impact your planning and process.

First off, on policy violations – YouTube’s looking to provide more context on comment removals via an updated system that will link users through to the exact policy that they’ve violated when a comment is removed.

As explained by YouTube’s Conor Kavanagh:

“Many users have told us that they would like to know if and when their comment has been removed for violating one of our Community Guidelines. Additionally, we want to protect creators from a single user’s ability to negatively impact the community via comments, either on a single channel or multiple channels.”

The new comment removal notification aims to address this, by providing more context as to when a comment has been removed for violating the platform’s Community Guidelines.

In expansion of this, YouTube will also put some users into timeout if they keep breaking the rules. Literally:

If someone leaves multiple abusive comments, they may receive a temporary timeout which will block the ability to comment for up to 24 hours.”

Advertisement

YouTube says that this will hopefully reduce the amount of abusive comments across the platform, while also adding more transparency to the process, in order to help people understand how they’ve broken the rules, which could also help to guide future behavior.

On a similar note, YouTube’s also expanding its test of timestamps in Community Guidelines policy violation notifications for publishers, which provide more specific details on when a violation has occurred in video clips.

Initially only available for violations of its ‘Harmful and Dangerous’ policy, YouTube’s now expanding these notifiers to violations related to ‘Child Safety’, ‘Suicide and Self-Harm’, and ‘Violent or Graphic’.

If you’re in the experiment, you’ll see these timestamps in YouTube Studio as well as over email if we believe a violation has occurred. We hope these timestamps are useful in understanding why your video violated our policies and we hope to expand to more policies over time.”

On another front, YouTube’s also testing a new analytics card in YouTube Studio which will show creators the typical amount of views they get on different formats, including VODs, Shorts, and live streams.

YouTube average video performance

As you can see in this example, the new data card will provide insight into the average amount of views you see in each format, based on your the last 10 uploads in each, which could provide more comparative context on performance.

Finally, YouTube’s also launched a test that aims to showcase more relevant hashtags on video clips.

“We’re launching an experiment to elevate the hashtags on a video’s watch page that we’ve found viewers are interested in, instead of just the first few added to the video’s description. Hashtags are still chosen by creators themselves – nothing is changing there – the goal of the experiment is simply to drive more engagement with hashtags while connecting viewers with content they will likely enjoy.”

So YouTube will be looking to highlight more relevant hashtags in video clips, as a means to better connect users to more video clips on the same topic.

Advertisement

Which could put more emphasis on hashtag use – so it could be time to upgrade your hashtag research approach in line with the latest trending topics.

All of these updates are fairly minor, but they could impact your YouTube approach, and it’s worth considering the potential impacts in your process.

Source link

Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending

en_USEnglish