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5 Smart Tools to Boost Your Digital Marketing in 2021



With 2020, and its various challenges, now almost behind us, it’s high time that we start thinking about 2021, and how to optimize your marketing approach for the year ahead.

One of the main reasons that I love our industry so much is that we have so many creative developers and entrepreneurs that keep coming up with new tools. The amount of innovation in digital marketing is astounding, and you get to experiment with new tools and processes every year.

And you probably should experiment, if you want to stay ahead of competition. In our industry, innovation and creativity always win over big budgets.

With that in mind, here are five innovative tools that you can try next year:

1. Lightricks Beatleap: Create Beautiful Social Media Videos

Visual content is key in social media marketing, with every brand now posting a combination of colorful images and videos to keep their feed fresh and engaging.

But if everybody’s doing it, how can you stand out from the crowd and get your brand seen?

Try some new and innovative apps.

Beatleap was launched this year, so it’s something new to play with. The app offers a new approach to video creation – using audio to create video content.

Beatleap enables you to create and edit videos by automatically matching songs with your video clips in seconds. Add your footage, select your music, then add effects, and the app will create an amazing clip that syncs perfectly to the cadence of the music. It’s perfect for TikTok, but you can use it for any social platform.


Beatleap uses artificial intelligence to help you speed up the video creation process, while still enabling you to create something professional and awesome.

The app includes 1,000 professional songs to sync with your videos.

2. VennGage: Create a Brand Kit

Do you know what most brands are missing these days? Visual consistency.

Most brands just publish visual content without ever giving it a second thought, yet the power of building visual associations should not be underestimated. People’s minds are visual – we forget names but we remember colors and visual concepts.

That’s why maintaining a consistent visual identity (colors, logo elements, fonts, etc.) is so important in establishing and building a recognizable presence.

Venngage has a “Brand Kit” feature which saves all of your brand identity elements, and ensures that your content and visual creators use the same color scheme and visual identity elements in their work.


3. SentiOne: AI-Powered Social Listening

I’ve always been a huge advocate of social media listening, and I’ve always said that it’s so much more than just spotting and helping unhappy customers. It’s amazing to finally find a brand that’s with me on that.

SentiOne uses artificial intelligence to take social listening to a whole new level – the tool helps you:

  • Collect online context for your brand (and help you to never miss what’s really important by prioritizing certain messages)
  • Help your customer support team to reply to social media messages faster by using AI-driven assistant
  • Analyze data to identify niche influencers and brand ambassadors

In other words, it collects, sorts and prioritizes data, as well as helping you (and your team) act upon that information by driving your response and outreach strategies.

4. Finteza: Identify Your Best Performing Content and CTAs

Getting your CTAs right is key to maximizing your digital marketing success, and with Finteza, you can A/B test your CTAs to identify those that generate the most clicks and conversions.


The nice thing about the platform is that you’re unlikely to require any tech help to set it up. It’s very easy to create several remarketing campaigns and compare their performance.

5. Text Optimizer: Create Smarter content

Creating new content that truly helps and engages is always a challenge, be it for your blog or a social media feed you are creating that content for.

I use a variety of tricks and tools to avoid (or overcome) writer’s burnout, but Text Optimizer is the one that works most of the time.


The tool uses semantic analysis to generate a list of related concepts and questions on any topic you provide. 

And in most cases it’s an eye-opener – I run it each time I’m looking a quick update for my Facebook Page as it suggests related questions, and those always work well for triggering comments and discussions from my audience.


I love playing with new tools because they always offer you a new perspective on how to approach your target customers. When I’m stuck, I always turn to an alternative tool. When I need content ideas, I use tools. 

Don’t underestimate the power of tools. Not all of them will stick and stay with you for months or years, but it’s still beneficial to try out new options on a regular basis.


Fed-up accountant 'shocked and disappointed' after his Facebook account is taken down again



Fed-up accountant 'shocked and disappointed' after his Facebook account is taken down again

A fed-up accountant has spoken of his “disappointment” after his Facebook page was taken down AGAIN. Last July, we told how Suleiman Krayem feared …

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Twitter Tests New Quick Boost Option for Tweets



Twitter Tests New Quick Boost Option for Tweets

Here’s the difficult thing with Twitter no longer having a comms department – now, there’s nowhere to go to confirm info about the app’s latest updates and features, and where each is available, etc.

Case in point – this week, Twitter appears to have launched a new in-stream boost option for tweets, which provides a quick and easy way to promote your tweet without having to launch a full ad campaign.

As you can see in these screenshots, posted by Jonah Manzano (and shared by Matt Navarra), the new boost option would be available direct from a tweet. You’d simply tap through, select a budget, and you would be able to boost your tweet then and there.

Which seems to be new, but also seems familiar.

It’s sort of like Twitter’s Quick Promote option, but an even more streamlined version, with new visuals and a new UI for boosting a tweet direct from the details screen.

Tweet boost

So it does seem like a new addition – but again, with no one at Twitter to ask, it’s hard to confirm detail about the option.

But from what we can tell, this is a new Twitter ad process, which could provide another way to set an objective, a budget, and basic targeting parameters to reach a broader audience in the app.

Which could be good, depending on performance, and there may well be some tweets that you just want to quickly boost and push out to more people, without launching a full campaign.

It could also be a good way for Twitter to bring in a few more ad dollars, and it could be worth experimenting with to see what result you get, based on the simplified launch process.

If it’s available to you. We’d ask Twitter where this is being made available, but we can’t. So maybe you’ll see it in the app, maybe not.

Thus is the enigma of Twitter 2.0.

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Twitter faces lawsuit by advisory firm for $1.9 million in unpaid bills



Twitter faces lawsuit by advisory firm for $1.9 million in unpaid bills

US-based advisory firm Innisfree M&A Incorporated sued Twitter on Friday in New York State Supreme Court, seeking about $1.9 million compensation for what it says are unpaid bills. Reuters File Photo

New York: US-based advisory firm Innisfree M&A Incorporated sued Twitter on Friday in New York State Supreme Court, seeking about $1.9 million compensation for what it says are unpaid bills after it advised the social media company on its acquisition by Elon Musk last year.

“As of December 23, 2022, Twitter remains in default of its obligations to Innisfree under the agreement in an amount of not less than $1,902,788.03,” the lawsuit said.

Twitter and a lawyer for Innisfree did not respond to queries.

Elon Musk in October closed the $44 billion deal announced in April that year and took over microblogging platform Twitter.

In January 2023, Britain’s Crown Estate, an independent commercial business that manages the property portfolio belonging to the monarchy, said that it had begun court proceedings against Twitter over alleged unpaid rent on its London headquarters.

Advertising spending on Twitter Inc dropped by 71% in December, data from an advertising research firm showed, as top advertisers slashed their spending on the social-media platform after Musk’s takeover.

The banks that had provided $13 billion in financing last year for the Tesla chief executive’s acquisition of Twitter abandoned plans to sell the debt to investors because of uncertainty around the social media company’s fortunes and losses, according to media reports.

Recently, Twitter made its first interest payment on a loan that banks provided to help finance Musk’s purchase of the social media company last year.

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