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5 TED Talks Every Social Media Pro Should Watch

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5 ted talks every social media pro should watch
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I love watching TED Talks – in fact, several of my year-end emails to my team have included a reference (and link) back to Angela Duckworth’s “Grit: The power of passion and perseverance.” It’s the perfect watch (and listen) to inspire any department in a business to embrace their ‘gritty’ side to succeed.

I also enjoy watching TED Talks to get a better understanding of the latest trends, including in digital adoption and platform usage. Social media is a constantly evolving field – it’s a rare arena of marketing where the platforms may change over time (bye Vine, hello TikTok), but the overall advice seldom feels too dated. Most businesses do want their content to go viral. There’s recognition that a successful social media strategy relies on creating and consistently posting thoughtful content, measuring performance through KPIs, and engaging with the audience. It’s also increasingly important that all information shared is fact-checked and thoroughly researched from a credible source.

As we enter the 2020s, social media is having its most mindful moment yet. There’s an ongoing fight to protect personal information and the truth. There are more methods to combating burnout – the quiet ring of fire that threatens to engulf many creatives. And there’s also the understanding that social media is not going to disappear from our lives overnight. We’ll continue to use it, embrace it, and spend part of our lives on it.

As such, there must be a strategy for adapting and keeping social in our daily lives.  Luckily, these five TED Talks provide a better understanding of the digital landscape we now call home.

1. Eli Parser: ‘What Obligations do Social Media Platforms Have to the Greater Good?’

I pulled the descriptor of social media as our home from this TED Talk by technologist Eli Pariser. The world is currently not in a good place. In the best-case scenario, social media would be used to bring society together, however, social platforms are being harmed by sharing wrong information and the presence of trolls and hackers.

According to Pariser, the conversation should be less about what platforms need to stop doing and more about what we need from them for the greater good. If we give these platforms the power of discourse, what do we get in exchange?

Pariser’s TED Talk reveals that what we think is a platform crisis is really a people problem. These platforms should be viewed as spaces – and physical spaces usually need a bit of structure to bring humans together.

2. Dao Nguyen: ‘What Makes Something Go Viral?’

In 2017, the biggest live video BuzzFeed had done to date “involved a fountain of cheese” according to BuzzFeed’s publisher Dao Nguyen. However, the company experienced a far greater viral sensation with a Facebook Live video of baby goats in an employee’s office. The video, meant to be a birthday joke for an employee named Frank, was delayed nearly 30 minutes as Frank kept encountering obstacles that didn’t allow him to get to his office.

Rather than think about what made the video a hit, the company read the comments section. These comments – all 82,000 of them – helped BuzzFeed hypothesize the thoughts and feelings of the audience. Everyone was excited for what they knew was, eventually, going to happen when Frank arrived. They felt like they were part of a community and it made them happy.

In this TED Talk, Nguyen explores the question of making something go viral. The answer, Nguyen says, is found less in the something – like a cute animal – and much more in what we are actually thinking about, and where we identify.

Is that the job your content is currently fulfilling with its audience, or are you still stuck on the something?

3. Joseph Gordon-Levitt: ‘How Craving Attention Makes You Less Creative’

Actor Joseph Gordon-Levitt begins his TED Talk by revealing that there are two powerful feelings in the world: ‘getting attention’ and ‘paying attention’.

Thanks to technology, we’re able to draw attention to ourselves, and it feels pretty good to be acknowledged and have our voices heard. So, we keep going after this rush – but ultimately, the more effort we put into getting attention, the more unhappy we become.

Why is this? Craving constant attention creates a negative impact on the creative process. You’re working on your craft, but you’re also conscious that whatever you do should be well-received via likes and retweets on social media.

Gordon-Levitt’s Ted Talk tfurther explores how social media platforms like Instagram sell attention, which often leads to becoming addicted to getting attention – and how the best way to keep others from controlling your attention is to pay attention to just one thing.

4. Christiane Amanpour: ‘How to Seek Truth in the Era of Fake News’

This TED Talk between journalist Christiane Amanpour and TED curator Chris Anderson plunges headfirst into the alarming spread of disinformation and misinformation efforts across the globe.

One of the greatest threats to democracy, especially over the last few years, has been the rise of fake news. As Amanpour says, when one can’t distinguish between the truth and fake news, it becomes increasingly harder to solve problems facing our way of life.

Can we find a way to curb fake news, and build (or rebuild) credibility, especially in the social media landscape? 

5. Raghava KK: ‘What’s Your 200 Year Plan?’

Take a moment to consider the business or brand you work for. Some of these may be legacy brands, hundreds of years old, others might still be in startup mode. How can you think ahead to one year, five years, 200 years, out into their future – and subsequently your own future at the same time?

This is part of a legacy project artist Raghava KK has established with his wife – trying to come up with their 200-year plan. Naturally, this kind of plan means thinking beyond yourself. It’s about considering the legacy that you’ll leave behind and what type of impact you want to leave in your personal and professional worlds?

In this TED Talk, Raghava details how to outline a 200-year plan for your life, what should expire in that plan, and how the decisions you make now contribute to the memory of yourself after you’re physically gone – but live on in the digital world.

Taking the time to sit and think with these TED Talks will help provide you with more perspective on the modern digital landscape, and not just the immediate impact and response elements of what you do, but the broader shifts happening within society, and the role these platforms play within that.

Understanding this can help you develop more effective, proactive strategies to improve your processes – in business and in life. 

Socialmediatoday.com

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12 Proven Methods to Make Money Blogging in 2024

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Make money blogging

 

Make money bloggingThis is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

  • Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
  • Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
  • Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

  • Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
  • Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
  • Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

  • Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
  • Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
  • Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

  • Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
  • Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
  • Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

  • Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
  • Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
  • Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

  • Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
  • Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
  • Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

  • Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

  • Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
  • Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
  • Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

  • Identify audience needs: Develop products that address the specific needs and desires of your target audience.
  • High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
  • Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

  • Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
  • Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
  • Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

  • Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
  • High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
  • Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.

Conclusion:

Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos



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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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