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Twitter Acquires Chroma Labs, the Team Behind Stories Editing App ‘Chroma Stories’

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We could soon have a whole new range of visual tools for Twitter

The company has this week announced its acquisition of Chroma Labs, the team behind the Chroma Stories app, which provides a range of stylistic frames and filter options for your Stories content.

Chroma Stories

As per Chroma Labs:

“When we founded Chroma Labs in 2018, we set out to build a company to inspire creativity and help people tell their visual stories. During the past year, we’ve enabled creators and businesses around the world to create millions of stories with the Chroma Stories app. We’re proud of this work, and look forward to continuing our mission at a larger scale – with one of the most important services in the world.”

To be clear, Chroma Stories is not a platform in itself, but a supplementary app which enables users to create better-looking Stories that they can then post to Instagram, Facebook and Snapchat. 

The company was founded by former Instagram product lead John Barnett, who, among other projects, invented Instagram’s popular ‘Boomerang’ video looping tool. That inside knowledge has enabled Chroma to build highly effective visual additions and features, which are perfectly aligned with rising Stories use.

Chroma App

So what will Twitter be looking to do with the app?

As noted by Twitter product lead Kayvon Beykpour:

What ‘more creative ways to express themselves’ means, exactly, is anyone’s guess, but it could mean that Twitter is looking at its own variation of Stories, or that it will be adding more visual options to enhance your tweet presentation in the near future.

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With respect to Twitter Stories, that could definitely be a possibility. Twitter is now one of the only platforms without a Stories option, and with its renewed focus on context, and maximizing user engagement, you would think that a Twitter Stories tool, if done right, could hold significant appeal.

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Twitter’s already the home for real-time updates, and a Stories feed could add to this – while it could also provide what Twitter’s ‘Moments’ tool was never quite able to, albeit in a different way.

Moments was Twitter’s mobile-focused, vertically presented, quick catch-up tool, which Twitter originally pitched as “the best of what’s happening on Twitter in an instant”.

Twitter moments

These days, Twitter’s bigger push is on increasing personal relevance – so what if, instead of “the best of what’s happening” across all of Twitter, you got a Stories feed instead, which would essentially be a feed of what’s happening among the people and profiles that you’ve chosen to follow.

Twitter could even look to add the tab into the bottom function bar, replacing where Moments once was. Given the popularity of Stories on other platforms, that could work.

It’s not definitively where Twitter is headed, but it makes sense that Twitter would at least look at its options on this front.

Outside of this, Twitter could be looking to simply improve on its current – somewhat limited – visual options. 

As an example, last September, Twitter provided users with the capacity to rearrange their attached tweet images via a simple drag and drop process.

You couldn’t do this before. So, on Snapchat, for comparison, you can take a photo of your face, cut out a section of it, re-paste it a million times over into the frame and create a unique collage, which you can then add filters to, morph into something different via AR tools, and upload in different formats, all within the app. In Twitter, you can now re-arrange images.

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Yeah, it probably does need an upgrade on this front.

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Either way, with the Chroma crew joining Twitter’s Conversations division, you can expect some significant visual enhancements for your tweets, which could be a major change for the app.

It’ll take some time, but it’ll be interesting to see what they come up with. 

Socialmediatoday.com

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Google’s Latest Core Search Update is Rolling Out from Today

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Google's Latest Core Search Update is Rolling Out from Today

Digital content managers and webmasters, best to keep an eye on your Google rankings over the next few weeks.

Today, Google has confirmed that it’s rolling out a new Core update for Search, which will change the way some sites are listed in Search results pages.

So what’s changing? Helpfully, Google never explains exactly what’s being updated, which is a measure designed to stop users trying to scam the system.

Google does, however, offer this generic overview of what’s happening:

Several times per year, we make substantial improvements to our overall ranking processes, which we refer to as core updates. Core updates are changes we make to improve Search overall and keep pace with the changing nature of the web. While nothing in a core update is specific to any particular site, these updates may produce some noticeable changes to how sites perform.”

Indeed, Google further explains that:

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“There’s nothing wrong with pages that may perform less well in a core update. They haven’t violated our webmaster guidelines nor been subjected to a manual or algorithmic action, as can happen to pages that do violate those guidelines. In fact, there’s nothing in a core update that targets specific pages or sites. Instead, the changes are about improving how our systems assess content overall. These changes may cause some pages that were previously under-rewarded to do better.

In other words, you haven’t done anything wrong, but your SEO performance could take a hit anyway, and you’ll just have to deal with it – and maybe, if you’re lucky, you’ll actually see an uptick in Search referrals because of something Google has changed.

Though you won’t know what it is, exactly, nor how to capitalize on it.

Such is the mystery of the Big G, giving and taking valuable web traffic with the winds of change, via every core update.

As noted by Search Engine Journal, the last Google Core update was in November, so you’ve had a good six months to get used to things as they are. Now they’re going to change again.

So what’s the point of me even telling you? Nothing, you can’t do anything about it anyway – but if you do notice a change in your rankings, you can point to the latest core update from Google and make it look like you know what’s happening to those less web literate.

‘Google’s putting a bigger focus on quality content, which is why we’ve seen an increase in traffic.’

That’s both vague and knowledgeable-sounding enough to get you through, while it’s also not incorrect, if anyone were to try and catch you out.

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Google says that the full impacts of the May 2022 core update will take a couple of weeks to fully roll out.

If you’re looking for more insight on what’s changed, this forum thread will track responses to the update.

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