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6 Key Metrics to Track to Help Maximize Your Online Events [Infographic]



Digital events like webinars can be a great way to connect with your target audience, educate them about your brand/products, and generate sales in the process – and this is especially true in 2020, with most physical events are off the cards due to the COVID-19 pandemic.

But with long sales cycles, most digital events are challenging to quantify in ROI terms.

Sound familiar?

To help with this, the team from FLOW have identified six key metrics to track in order to better measure the effectiveness of digital events.

If you track these metrics, and use the insights gleaned from them to tweak your registration process and events, you’ll more effectively meet your marketing goals with your online functions.

Check out the full infographic below.

6 Key Metrics for Breakthrough Online Events


New Report Looks at the Importance Versus Annoyance of Two-Factor Authentication [Infographic]



New Report Looks at the Importance Versus Annoyance of Two-Factor Authentication [Infographic]

Do you use two-factor authentication, or some other form of advanced password protection for your social media accounts?

Have you ever been locked out of your account due to advanced protection measures?

Two- or multi-factor authentication adds an additional level of friction to the log-in process, which can be frustrating day-to-day, as you need to use a secondary device to access your account. But at the same time, it’s one of the best ways to protect your account from hacking – as is reflected in this new survey by Beyond Identity.

The results here show that while three in four respondents find multi-factor authentication an annoyance, 65% also indicate that it’s saved them from an account being compromised.

And with so much of our personal and work lives now playing out online, it’s important to have that extra protection to avoid fraud and identity theft.

Check out the results of Beyond Identity’s multi-factor authentication report below – and then go and activate advanced password protection on your accounts.

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