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7 Ways to Improve Your Email Subject Lines [Infographic]



With billions of emails being sent every day, getting your message to stand out is difficult, and you generally have to go that extra step to maximize email performance.

That means tweaking and refining every element, and your subject lines are likely a bigger consideration in this respect than you’d think.

Did you know that some 47% of consumers will decide whether or not to open an email based on the subject line alone?

Every word, every letter counts. If you want to improve your email marketing performance in 2020, then your subject lines are a good place to start, and this listing of tips and stats from the team at MDG Advertising will provide some pointers in this respect. 

The listing covers a range of key elements and considerations, including numbers and emojis, personalization and specific terms. It’s worth considering how these apply to your process – check out the infographic below.

Infographic lists email marketing tips

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Twitter adds warning labels to false Ukraine war posts



Twitter adds warning labels to false Ukraine war posts

Misleading tweets about Russia’s war on Ukraine will be hidden behind messages warning they could cause real world harm under a new Twitter policy. – Copyright AFP Asif HASSAN

Twitter on Thursday said it will put warning labels on demonstrably false posts about Russia’s war in Ukraine under a new “crisis misinformation policy.”

Tweets violating the new rule will be hidden behind messages saying that misleading information in the posts could cause real-world harm, said Twitter head of safety and integrity Yoel Roth.

Twitter users will then have to click on a link to see an offending post.

“While this first iteration is focused on international armed conflict, starting with the war in Ukraine, we plan to update and expand the policy to include additional forms of crisis,” Roth said in a blog post.

Examples of the kinds of posts that would merit warning labels included false reports about what is happening on the ground and how the international community is responding.

Twitter said it will make a priority of adding warning labels to tweets from high-profile accounts such as state-affiliated media outlets, governments, and users whose identities have been verified.


“Conversation moves quickly during periods of crisis, and content from accounts with wide reach are most likely to rack up views and engagement,” Roth said.

He added that the new policy will guide Twitter’s efforts “to elevate credible, authoritative information, and will help to ensure viral misinformation isn’t amplified or recommended by us during crises.”

The content moderation move comes as Twitter faces the prospect of being bought by billionaire Elon Musk.

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The controversial Tesla chief openly advocates for anyone to be able to say whatever they want on Twitter, no matter how untrue, as long as it doesn’t break the law.

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