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8 Ways Social Media Listening Can Help You Grow Your Business [Infographic]

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What if I told you about a business owner who’s always ignoring her customers, doesn’t know anything about her target audience, turns a blind eye to her brand’s reputation, and doesn’t check what her competitors are up to?

You would probably say that her business is destined to fail, right?

Well, if you don’t implement social listening in your business strategy, you’re likely no better than this. Nowadays, social media is so ubiquitous that it’s impossible to imagine that your existing or potential customers are not on there trying to reach you, or giving you opportunities to reach them.

Without social listening, you’re missing out on these potential interactions.

Social listening can be used in a range of ways, depending on your business goals and the search queries you design based on them. In the below infographic, we provide an overview of some of the key ways in which social listening can be useful for any business or industry.


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Weird of the Week

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Weird of the Week

What happened when six doctors swallowed Lego heads for science, and the results of Santa’s DNA test. Plus, is Dolly Parton really recording an album with Slipknot?

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The Most Visited Websites in the World – 2023 Edition [Infographic]

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The Most Visited Websites in the World - 2023 Edition [Infographic]

Google remains the most-visited website in the world, while Facebook is still the most frequented social platform, based on web traffic. Well, actually, YouTube is, but YouTube’s only a partial social app, right?

The findings are displayed in this new visualization from Visual Capitalist, which uses SimilarWeb data to show the most visited websites in bubble chart format, highlighting the variance in traffic.

As you can see, following Facebook, Twitter and Instagram are the next most visited social platforms, which is likely in line with what most would expect – though the low numbers for TikTok probably stand out, given its dominance of modern media zeitgeist.

But there is a reason for that – this data is based on website visits, not app usage, so platforms like TikTok and Snapchat, which are primarily focused on the in-app experience, won’t fare as well in this particular overview.

In that sense, it’s interesting to see which social platforms are engaging audiences via their desktop offerings.

You can check out the full overview below, and you can read Visual Capitalist’s full explainer here.

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Cheeky branding wins (and missteps)

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Cheeky branding wins (and missteps)

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Branding and rebranding is getting more fun, here we look at some of cheekiest brands that have caught our eye – for the right and wrong reasons.



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