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A Look at the Most Visited Websites in the US

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A Look at the Most Visited Websites in the US


What are the most popular websites, and how can overall usage trends help inform digital marketing strategies?

It’s interesting to consider broader web consumption habits, and the team from SEMRush recently put a listing together on exactly this, showing the most visited websites in December 2021 for US users.

In general, there are no major surprises – Google, YouTube, Facebook and Amazon lead the way (though interesting to note desktop versus mobile traffic share), while Wikipedia, Walmart, Instagram and ESPN were also up there.

But take a look at Reddit, which was ahead of most other social platforms in terms of traffic.

SEMRush top 20 websites

An important clarification here is that this is web traffic, not app use – which is why TikTok, for example, is lower than Pinterest. But it’s interesting to note how people are coming across content via web browsers, and how they’re searching for and accessing information across each site.

That could help you map out a more effective strategy to target these users. Knowing that 85% of YouTube.com traffic comes via desktop, for example, seems like a strong indicator of how users are coming to YouTube videos via Google search, which could help you plan your YouTube ads to align with this experience.

Reddit’s the same, with a lot of visitors accessing the platform on desktop, as well as Pinterest, which would suggest that there’s a lot of desktop search activity for related products leading people to the app.

It requires more specific tailoring of your approach, but it could be another consideration, and it’s interesting to see how people are connecting to these sites via the web.

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You can read the full December web traffic report from SEMRush here.



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UK eyes big TikTok fine over child privacy lapse

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Image: – © AFP Kazuhiro NOGI

Britain on Monday warned it could fine TikTok £27 million ($29 million) over a potential failure to protect children’s privacy on the Chinese-owned video app.

The Information Commissioner’s Office said the social media company “may have processed the data of children under the age of 13 without appropriate parental consent”.

The ICO also found that the short-form video platform may have “failed to provide proper information to its users in a concise, transparent and easily understood way”.

The watchdog has served the group with a notice of intent — which is a legal document that precedes a possible fine — over the possible breach of UK data protection law.

“We all want children to be able to learn and experience the digital world, but with proper data privacy protections,” said Information Commissioner John Edwards.

“Companies providing digital services have a legal duty to put those protections in place, but our provisional view is that TikTok fell short of meeting that requirement.”

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In response, TikTok said it disagreed with the ICO’s provisional views and stressed that no final conclusions had been reached.

“While we respect the ICO’s role in safeguarding privacy in the UK, we disagree with the preliminary views expressed and intend to formally respond to the ICO in due course,” TikTok said in a statement.

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