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A Look Back at Instagram’s Various Attempts to Copy TikTok in 2021

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Christmas is only days away, and even now, the elves at Instagram HQ are still working to replicate TikTok’s core features in the hopes of bringing seasonal cheer to their Meta masters, via improved usage stats and new engagement figures which show that Instagram is still cool, and still the leading platform in their eyes.

Which it isn’t. All the reported usage numbers show that Instagram usage is in decline among younger audiences, while TikTok continues to go from strength-to-strength. Which freaks the Meta chiefs out – but just as a fun, seasonal reminder, here’s a look back at some of the many ways that Instagram has sought to stunt TikTok’s growth over the last 12 months through replication and copycatting of its features, which has worked to some degree, but hasn’t really slowed TikTok’s growth.

I present to you – the 12 ways of Insta-Tok.

On the first day of Insta my true love sent to me, a replica of TikTok to a tee.

Instagram Reels

On the second day of Insta my true love sent to me, a vertical feed, for my replica of TikTok to a tee.

On the third day of Insta my true love sent to me, restricted reach for re-posted TikToks, a vertical feed, for my replica of TikTok to a tee.

On the fourth day of Insta my true love sent to me, a new remix option, restricted reach for re-posted TikToks, a vertical feed, for my replica of TikTok to a tee.

On the fifth day of Insta my true love sent to me, Superbeat.

Instagram Super Beat

A new remix option, restricted reach for re-posted TikToks, a vertical feed, for my replica of TikTok to a tee.

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On the sixth day of Insta my true love sent to me, an ‘Add Yours’ sticker, Superbeat, a new remix option, restricted reach for re-posted TikToks, a vertical feed, for my replica of TikTok to a tee.

On the seventh day of TikTok my true love sent to me, text to speech effects, an ‘Add Yours’ sticker, Superbeat, a new remix option, restricted reach for re-posted TikToks, a vertical feed, for my replica of TikTok to a tee.

Instagram test to speech effects

On the eight day of Insta my true love sent to me, longer clips in Stories, text to speech effects, an ‘Add Yours’ sticker, Superbeat, a new remix option, restricted reach for re-posted TikToks, a vertical feed, for my replica of TikTok to a tee.

On the ninth day of Insta my true love sent to me, auto-sync for music, longer clips in Stories, text to speech effects, an ‘Add Yours’ sticker, Superbeat, a new remix option, restricted reach for re-posted TikToks, a vertical feed, for my replica of TikTok to a tee.

On the tenth day of Insta my true love sent to me, Reels replies in comments, auto-sync for music, longer clips in Stories, text to speech effects, an ‘Add Yours’ sticker, Superbeat, a new remix option, restricted reach for re-posted TikToks, a vertical feed, for my replica of TikTok to a tee.

On the eleventh day of Insta my true love sent to me, an audio tab for Reels clips, Reels replies in comments, auto-sync for music, longer clips in Stories, text to speech effects, an ‘Add Yours’ sticker, Superbeat, a new remix option, restricted reach for re-posted TikToks, a vertical feed, for my replica of TikTok to a tee.

Reels audio tab

On the twelfth day of Insta my true love sent to me, live-stream shopping, an audio tab for Reels clips, Reels replies in comments, auto-sync for music, longer clips in Stories, text to speech effects, an ‘Add Yours’ sticker, Superbeat, a new remix option, restricted reach for re-posted TikToks, a vertical feed, for my replica of TikTok to a tee.

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As you can see, Instagram is really, really keen to show that anything TikTok can do, it can do better. Whether it actually can – and whether audiences actually care – remains to be seen, but you can safely bet that Insta will keep trying, with TikTok projected to reach 1.5 billion users in the next year, potentially overtaking IG for as the second biggest social app in the world.

Socialmediatoday.com

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LinkedIn Announces the Retirement of its LinkedIn Lite App

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LinkedIn Announces the Retirement of its LinkedIn Lite App


LinkedIn has announced that it’s shutting down LinkedIn Lite, its pared-back version of the platform, designed for users in regions with more restricted connectivity and data access provisions.

Originally launched back in 2017 as a way to help “level the playing field for all members when it comes to accessibility”, LinkedIn Lite includes the basic functionality of LinkedIn, and is designed to load faster, while also using less data, handy for regions with more restrictive data plans.

But as LinkedIn continues to evolve, the Lite app gets further behind, with the full app’s more advanced functionalities – like video connection, full profile display features, Creator Mode, etc. – all getting more and more distant from the streamlined tool.

And with global connectivity evolving, LinkedIn now feels confident that it can move on without the scaled-back variation, which could also help boost in-app engagement and usage, and make LinkedIn a more significant presence in key markets.

Which, as you can see here, are growing. Now at 810 million total members, LinkedIn continues to gain momentum in developing regions, especially India (85m members, up from 60m in 2019), South Africa (+2m since 2019), the Philippines (+3m) and Nigeria (+1m)

LinkedIn Member Map

As with most social apps, India is a key focus, and LinkedIn says that Indian adoption of the full version of the app is now rising at 4x the global average, as mobile adoption continues to soar in the nation.

At the same time, retirement of the Lite app could also give LinkedIn’s team more opportunity to develop and maintain its new ‘InJobs’ app in China, with the full version of LinkedIn removed from China last October due to increasing regulatory pressure and scrutiny.

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At 56 million users, maintaining connection with China is key, and maybe that’s another factor in LinkedIn’s decision to step away from its scaled-down version.

Either way, the LinkedIn Lite app will be removed from Android app stores on 27th January 27th, before being deactivated completely March 15th.

LinkedIn says that it will transition Lite app users over to the full LinkedIn experience over the next few weeks.



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Twitter Shares New Insights into Rising Discussion Around the NFL Playoffs [Infographic]

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Twitter Shares New Insights into Rising Discussion Around the NFL Playoffs [Infographic]


Super Bowl LVI is just around the corner, which also means that we’ll soon see the biggest showcase of ad content of the year, highlighting new trends, creative activations and opportunities, which can sometimes re-shape advertising approaches from that moment forward.

And this year looks set to be particularly significant. As more people look towards a post-pandemic future, there’s a big opportunities for clever marketers to tap into this enthusiasm, and the various trends that come with it. That’ll likely see more innovative, integrated ad approaches, which will extend beyond the initial big game activations, and showcase new opportunities.

Twitter’s keen to cash in on that excitement. This week, Twitter’s published a new overview of user trends around the NFL playoffs, highlighting the huge boost in tweet activity heading into Super Bowl weekend.

As Twitter notes:

In the 2022 Divisional Round alone, we saw 27% more impressions on Tweets about the NFL, 58% more Tweets overall, and 42% more unique authors, compared with one year ago.”

It could be a key platform for boosting your tie-in efforts – and if you are considering the potential of Twitter ads for your campaigns, then these new stats might help.





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Twitter Shares New Insights into the Rising K-Pop Discussion in the App [Infographic]

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Twitter Shares New Insights into the Rising K-Pop Discussion in the App [Infographic]


Do you like K-pop?

Increasingly, the chances are that you do, given the massive growth of K-pop fandom around the world, with megabands like BTS and Blackpink building huge audiences, and each becoming cultural forces within themselves.

That fandom is most significantly present on Twitter, which has become a key hub for K-pop enthusiasts. K-pop tweeters are now so prominent that they even have the power to quash controversial hashtag movements, by banding together to flood the streams with K-pop-related tweets instead. 

It’s amazing to see, and today, Twitter has shared some new insights into the rising K-pop conversation, which got even bigger, once again, in 2021.

As explained by Twitter:

With a massive 7.8 billion global Tweets in 2021, #KpopTwitter once again showed its power by breaking its previous record of 6.7 billion Tweets in 2020. Registering a notable 16% increase in Tweet volume globally, #KpopTwitter conversations became more diverse and vibrant in 2021.”

So where, exactly, is K-pop discussion trending, and who are the big bands of note? Check out the below insights from Twitter – which also includes a list of rising K-pop stars if you want to get ahead of the curve.





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