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A Small Business Guide to WhatsApp Business [Infographic]

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WhatsApp is the most popular messaging app in the world, with over 2 billion active users. That also means that it can provide significant opportunity for brands, and with the platform adding new business tools, and improved eCommerce and payment functions, it’s becoming a bigger marketing and outreach consideration over time.

Have you considered whether WhatsApp fits into your digital marketing plan?

For many, the bigger question is ‘how can you use WhatsApp for business?’ Which is where this new infographic can help.

The team from Headway Capital have put together a key guide on the various ways in which brands can utilize WhatsApp within their marketing plan.

There are some great tips and note here – check out the full infographic below. 

WhatsApp business guide

Socialmediatoday.com

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12 Helpful SEO Tools for Your Brand in 2022 [Infographic]

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12 Helpful SEO Tools for Your Brand in 2022 [Infographic]


Search engine optimization can be a complicated process, but every year, more tools and options are added to help simplify and streamline your efforts, which can provide you with valuable insights and guidance that hasn’t previously been available so easily.

The right tools can transform your strategy, and as such, it’s worth keeping track of the latest tool additions as you look to learn more about what people are searching for, and how you can create content and offers to align with those behaviors.

Which is where this new listing from PageTraffic comes in. The below infographic outlines 12 newer SEO tools that are worth a look in 2022.

More insight is always better, and these apps may just become a key pipeline to better understanding for your business.



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New Survey Shows that Social Media Users are Increasingly Concerned About Data Privacy [Infographic]

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New Survey Shows that Social Media Users are Increasingly Concerned About Data Privacy [Infographic]


Are you more concerned about the security of your online information than you were last year?

A raft of high profile hacks, along with reports of data misuse, have sparked a new wave of debate over how social platforms utilize the information that you submit, or how it can be made available to others. And according to a new survey by Go Verizon, more people are now considering what they can do about it, and how they can better protect themselves online.

Go Verizon surveyed 1,000 Americans to get their direct insights into how they feel about data security and online safety.

Some of the key findings:

  • 81% of people are more concerned about their social privacy than they were last year
  • 53% of social media users create unique passwords for each of their accounts
  • 69% have deleted or thought of deleting a social media account because of recent social media data breaches

Certainly, there has been some cause for concern, but is that enough of a push to get you to delete your accounts entirely?

Some interesting insights – check out the below infographic summary for more. 



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Twitter suspends hundreds of accounts promoting Philippines’ Marcos Jr

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Former Philippine senator Ferdinand "Bongbong" Marcos Jr holds a huge lead over his nearest rival and nemesis Leni Robredo


Former Philippine senator Ferdinand “Bongbong” Marcos Jr holds a huge lead over his nearest rival and nemesis Leni Robredo – Copyright AFP/File Jam STA ROSA

Twitter has suspended hundreds of accounts reportedly linked to supporters of Philippine presidential frontrunner Ferdinand Marcos Jr, which the social media giant said had violated its rules on manipulation and spam.

The son and namesake of the country’s former dictator is drawing support from a massive social media campaign seeking to get him elected in May, which critics say is attempting to rewrite the family’s history.

Twitter said it had reviewed the accounts and hashtags identified in a recent article by Philippine news site Rappler.

More than 300 accounts had been removed “for violating our platform manipulation and spam policy,” Twitter said in a statement sent to AFP Saturday.

Most of them had been taken down before the Rappler article was published on Tuesday and an investigation was ongoing, it said.

Filipinos are among the world’s heaviest users of social media and the country has become a key battleground for fake news.

“With the Philippine elections taking place this May, we remain vigilant about identifying and eliminating suspected information campaigns targeting election conversations,” Twitter said.

Marcos Jr’s spokesman Vic Rodriguez said there was “no certainty” that all the suspended accounts belonged to supporters of the presidential hopeful.

Election victory for Marcos Jr would mark the ultimate political comeback for the family, which was chased into exile in the United States after its patriarch’s humiliating downfall in 1986.

Marcos Sr and his wife Imelda were accused of massive corruption while in power.

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Recent voter surveys show Marcos Jr holding a huge lead over his nearest rival and nemesis Leni Robredo, who is the incumbent vice president.

Rappler said Marcos Jr supporters were “looking to dominate Twitter” and that many of the accounts it investigated were created around the time he announced his bid for the presidency in October.

The accounts pushed the narrative that the Marcoses were “victims” of the 1986 revolt and their return to Malacanang presidential palace is “long overdue”, it added.

Twitter said sharing political content on an account or rallying people do so via hashtags was allowed, “unless the accounts are inauthentic, compensated or automated, which we see no clear evidence of in this case.”

Last Monday, the social media giant said it was expanding a test feature that will allow users in Brazil, Spain and the Philippines to report misleading content.



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