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Apple and Google to Team Up on Data Sharing to Help Contain COVID-19 – The Pros and Cons



The big tech news to end last week was that Apple and Google have agreed to a partnership which will enable health authorities to better track COVID-19 patients, and alert people who’ve been in contact with them, which could provide significant help in containing the virus.

The process would work like this:

  • Apple and Google will provide tools that will enable combined device tracing across both iOS and Android devices, which will mean that no matter what device a person is using, a central process will be able to track it, based on proximity signals via Bluetooth
  • Health authorities will then be able to develop apps that can trace which users have been in close contact with others. The process will be opt-in, and will require users to download a new, official app
  • If a person is found to have COVID-19, they’ll be able to log that in the app, via a code from a health authority, which will then alert all other app users who’ve been in contact with them that they are at risk and need to self-isolate.

Google provided this visual overview of the proposed system:

Apple/Google COVID-19 tracking

It’s a good idea, which somewhat mirrors similar solutions in place in other regions – though there are some limitations to the process, and some concerns as to where it takes us, in terms of personal tracking.

The Good…

First off, the good news – this system would enable significantly better tracking of COVID-19 patients on an individual level, and with 1.5 billion active iOS devices in circulation, and 2.5 billion active Android devices, the potential coverage base is massive.

These are the most popular mobile device operating systems in the world, by a big margin, and the capacity to be able to trace users on both will enable widespread alerting – which could, theoretically, significantly help to contain the virus’ spread, and enable us to get back to some semblance of normal life faster. 

It’s also pretty amazing to see Apple and Google working together. Both companies have been notoriously critical of one another, with Apple CEO Tim Cook regularly taking aim at both Google and Facebook over their questionable privacy practices. To see the two come together to benefit the greater good is a significant development – but yet, there are some issues that could limit the effectiveness of the proposal. 

The Bad…

One thing that will limit the effectiveness of this process will be the fact that people need to download another app, and it’ll require widespread take-up of that app to be effective.

Both companies are looking to respect user privacy, and the requirement to download a separate app is, essentially, a measure of consent – in doing so, you’ll be agreeing to let Google and Apple share your location data for this purpose. That makes sense, but if only a small portion of people go to the effort of doing so, it will render the system largely irrelevant. If, for example, you go to the local shops, and you’re the only one who’s downloaded the app, that won’t be much help in an alerting sense.

How, then, do the health authorities ensure optimal take-up?

In China, they’ve seen some level of success with a somewhat similar system – though the difference is that they’ve integrated the process into existing apps WeChat and AliPay. These apps are used for everything in China, from buying groceries to doing your banking – which also provides Chinese authorities with an extra level of control. To limit the spread, they’ve assigned color codes to people based on their COVID-19 risk, which restricts their capacity to move freely as a result. 

The integration with already popular apps enables Chinese authorities to better monitor and track citizens’ movements, and limit such through this process – though even then, it’s not foolproof, despite utilizing a far wider-reaching system.

Health authorities in other nations could look to similar options – they could, for example, restrict people’s movements based on them downloading and using the app, subject to random checks, but that likely won’t be as easy to implement in western regions. 

It’s a challenge that will need to be thought through – but the thing is, Apple and Google are already tracking this data among the vast majority of their users, and could provide it without needing a separate app. It would open up a lot more privacy questions, of course, but the combined database would already have much of this info, without needing any extra steps.

Research shows that up to 90% of smartphone users have location services switched on at all times, as it comes in handy for maps, tracking your daily jog, interactive games like Pokemon Go, etc. That means that Google and Apple have this info already, and they could, theoretically, create a system that alerts all users within a certain proximity of someone found to be carrying COVID-19.

A more authoritarian system might see doctors require patients who are infected with the virus to register their condition via their device, which would subsequently alert all users who’ve been anywhere near them. A combined Google and Apple data net would see such an alert reach virtually everybody at risk, and they could do this without any extra steps – though it would significantly overstep the bounds of user privacy.

Which leads to the next issue…

The Ugly…

The concern here is that a combined Android/iOS data net covers pretty much everyone in most connected regions across the world, and would give whomever can access it the most advanced personal tracking tool in history.

That would be of significant interest to governments, who would be keen to use such to track criminal gangs, blackmarket rings – anyone that they might choose to hone in on. 

Privacy advocates have been sounding the alarm bells about such tools being developed in times of crisis, because as The New York Times recently noted, once a privacy back door like this has been opened, it can be very difficult to close it again after the need subsides.

As per NYT:

“Ratcheting up surveillance to combat the pandemic now could permanently open the doors to more invasive forms of snooping later. It is a lesson Americans learned after the terrorist attacks of Sept. 11, 2001, civil liberties experts say. Nearly two decades later, law enforcement agencies have access to higher-powered surveillance systems, like fine-grained location tracking and facial recognition – technologies that may be repurposed to further political agendas like anti-immigration policies.”

In the case of granular location tracking, this could facilitate increasingly complex systems of tagging and monitoring citizens, with limited transparency as to how such are being utilized. Combining the Android and iOS systems is massive, and will have many looking for ways in, which is a risky proposition, despite its significant potential benefits.

This is where the proposal is somewhat uncomfortable. Yes, this system could be hugely beneficial if they’re able to prompt mass user take-up of the relevant health authority app, or apps. But it mightn’t provide much help if they can’t, while the creation of a process that provides connective access to both the iOS and Android networks, in any form, is a significant step towards the next level of potential mass surveillance.

That’s not to say Google or Apple will let that happen, but as the crisis goes on, there will be pressure on both to create tools that utilize their existing systems in this way, aside from this separate proposal.

It also underlines, once again, the massive data the tech giants have on us – and theoretically, Facebook could also create a similar alert system, tracking who you’ve been in contact with and when, and correlating that with positive COVID-19 tests. 

Even if these tools don’t fall into the wrong hands, they do already exist, and they are being used by corporations for profit.

It’s a concerning situation, and one that could get significantly more so if this leads to enhanced data tracing as a result.


YouTube Adds Chat Emotes, New Shorts Editing Tools and Automated Audio Dubbing in Other Languages



YouTube Adds Chat Emotes, New Shorts Editing Tools and Automated Audio Dubbing in Other Languages

YouTube has announced a range of new tweaks and updates, which are actually fairly significant, in different ways, but particularly if you’re looking to make Shorts a focus heading into the new year.

First off, YouTube’s giving Shorts creators to capacity to choose a frame from their clip as their thumbnail within the Shorts creation process, starting with Android users.

To be clear, creators can already choose a thumbnail for their Shorts within YouTube Studio, but this new process will make it easier to do so within the original upload flow, which could help to streamline the process.

To select a thumbnail frame for your Shorts (on Android):

  • Record or import a video with the Shorts camera then navigate to the final upload screen
  • Tap the pencil icon that is overlaid over the thumbnail of your video
  • Scrub along your video’s timeline to pick a thumbnail then hit ‘Done’
  • Upload your Short

YouTube says that it’s currently not possible to change the thumbnail after your Short has been uploaded, but it is looking to add this functionality in future.

This update is rolling out to all creators on Android from today.

And if you’re looking to make Shorts a bigger focus, this could also help – YouTube has launched a new series of Shorts mythbusting clips on the YouTube Creators channel, which covers various aspects of the Shorts process, including questions about the algorithm, common tips, best practices and more.

Worth a look.

On another front, YouTube has publicly launched its new automated system for overdubbing your YouTube content into another language.

Called ‘Aloud’, the new process, developed by YouTube’s ‘Area 120’ experimental project team, can take a video in English and translate it into several other languages, which YouTube says could be a great way to expand your audience reach.

As per YouTube:

“You can dub a video with Aloud in a couple of hours and it comes at no cost. This tool might be one of the easiest ways to expand your audience, because 80% of the world doesn’t speak English.”

Of course, you then have the speakers’ lips not matching up to the audio – like those foreign language films that you accidentally start watching on Netflix – but dependent on your content, that might not be a big deal

You can sign up for the waitlist on Aloud website to join the beta test pool for the option.

YouTube’s also launching a new chat stream engagement option called ‘YouTube Emotes’, which will enable viewers to share little graphics within their comments on clips.

Much like Twitch emotes, the additions provide another engagement option, to facilitate more expression within chat streams.

As explained by YouTube:

We’re starting with emotes created for Gaming but are working on bringing even more themes of emotes in the future, so stay tuned for emotes for even more communities.”

They’ll also, eventually, provide another subscription incentive option, with YouTube also noting that ‘channel membership custom emojis’ will soon be another option to choose from within the emotes set. On Twitch, exclusive channel emotes are only available to paying subscribers.

To use YouTube Emotes, you can click/tap on the smiley face icon in live chat or comments, which will then bring up a listing of all of the emotes and emojis available to you in that stream/thread.

On a related note, YouTube’s also launching a broader range of priced packages for Super Thanks (coming soon), in order to drive more revenue opportunities for creators, which is another way to engage within chat streams.

Finally, YouTube says that it’s expanding its comment warnings and user time-outs for repeated violations of comment rules, which it first launched in testing earlier this year.

Quite a few new updates from the ol’ YT, and some handy little additions that could play a significant role in your process over the holidays.

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