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B2B Content Marketing Benchmarks, Budgets and Trends 2020 [Infographic]

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Content marketing has become a critical element of any effective B2B marketing strategy. Great content can help in establishing brand expertise and awareness, and with most B2B decision-making coming down to specialized understanding of key elements, content provides an important platform for showcasing knowledge, building connection, and winning favor among potential clients. 

But it’s important to focus on the right aspects, and to understand the information that your target audience needs. As per a recent Content Marketing Institute study, 90% of top-performing B2B content marketers put the audience’s informational needs first, as opposed to simply broadcasting the message they would like to communicate.

This is just one of the many key B2B content trends highlighted in this new infographic from Grazitti Interactive, which outlines a range of important considerations for your approach. 

It’s worth taking note, and considering how your outreach process aligns. Check out the full infographic below.

B2B Content Marketing Trends and Stats 2020 (Updated)

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YouTube Shorts Exceed 50B Daily Views, Meta’s Reels Doubles Plays 02/03/2023

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YouTube Shorts Exceed 50B Daily Views, Meta's Reels Doubles Plays 02/03/2023

YouTube Shorts and Meta’s Reels are both making
headway in the intensely competitive video shorts sector.  

During Alphabet’s Q4 earnings call on Thursday, CEO Sundar Pichai reported that YouTube Shorts has surpassed 50 billion
daily views. That’s up from the 30 billion reported in Q1 2022.

However, it still …



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Podcast Marketing Statistics for Businesses [Infographic]

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Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of.

Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.

If you’re considering getting into podcasting or podcast advertising, this will help. The team from Spiralytics have put together a collection of podcast consumption stats and notes, which could help guide your thinking around the format.

Check out the full infographic below.

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17 Content Options for Each Stage of the Sales Journey [Infographic]

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17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

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