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Can Effective Regulation Reduce the Impact of Divisive Content on Social Networks?



can effective regulation reduce the impact of divisive content on social networks

Amid a new storm of controversy sparked by The Facebook Files, an expose of various internal research projects which, in some ways, suggest that Facebook isn’t doing enough to protect users from harm, the core question that needs to be addressed is often being distorted by inherent bias and specific targeting of Facebook, the company, as opposed to social media, and algorithmic content amplification as a concept.

That is, what do we do to fix it? What can be done, realistically, that will actually make a difference; what changes to regulation or policy could feasibly be implemented to reduce the amplification of harmful, divisive posts that are fueling more angst within society as a result of the increasing influence of social media apps?

It’s important to consider social media more broadly here, because every social platform uses algorithms to define content distribution and reach. Facebook is by far the biggest, and has more influence on key elements, like news content – and of course, the research insights themselves, in this case, came from Facebook.

The focus on Facebook, specifically, makes sense, but Twitter also amplifies content that sparks more engagement, LinkedIn sorts its feed based on what it determines will be most engaging. TikTok’s algorithm is highly attuned to your interests.

The problem, as highlighted by Facebook whistleblower Frances Haugen is algorithmic distribution, not Facebook itself – so what ideas do we have that can realistically improve that element?

And the further question then is, will social platforms be willing to make such changes, especially if they present a risk to their engagement and user activity levels?

Haugen, who’s an expert in algorithmic content matching, has proposed that social networks should be forced to stop using engagement-based algorithms altogether, via reforms to Section 230 laws, which currently protect social media companies from legal liability for what users share in their apps.

As explained by Haugen:

“If we had appropriate oversight, or if we reformed [Section] 230 to make Facebook responsible for the consequences of their intentional ranking decisions, I think they would get rid of engagement-based ranking.”

The concept here is that Facebook – and by extension, all social platforms – would be held accountable for the ways in which they amplify certain content. So if more people end up seeing, say, COVID misinformation because of algorithmic intervention, Facebook could be held legally liable for any impacts.

That would add significant risk to any decision-making around the construction of such algorithms, and as Haugen notes, that may then see the platforms forced to take a step back from measures which boost the reach of posts based on how users interact with such content.

Essentially, that would likely see social platforms forced to return to pre-algorithm days, when Facebook and other apps would simply show you a listing of the content from the pages and people you follow in chronological order, based on post time. That, in turn, would then reduce the motivation for people and brands to share more controversial, engagement-baiting content in order to play into the algorithm’s whims.

The idea has some merit – as various studies have shown, sparking emotional response with your social posts is key to maximizing engagement, and thus, reach based on algorithm amplification, and the most effective emotions, in this respect, are humor and anger. Jokes and funny videos still do well on all platforms, fueled by algorithm reach, but so too do anger-inducing hot takes, which partisan news outlets and personalities have run with, which could well be a key source of the division and angst we now see online.

To be clear, Facebook cannot solely be held responsible for such. Partisan publishers and controversial figures have long played a role in broader discourse, and they were sparking attention and engagement with their left-of-center opinions long before Facebook arrived. The difference now is that social networks facilitate such broad reach, while they also, through Likes and other forms of engagement, provide direct incentive for such, with individual users getting a dopamine hit by triggering response, and publishers driving more referral traffic, and gaining more exposure through provocation.

Really, a key issue in when considering the former outcome is that everyone now has a voice, and when everyone has a platform to share their thoughts and opinions, we’re all far more exposed to such, and far more aware. In the past, you likely had no idea about your uncle’s political persuasions, but now you know, because social media reminds you every day, and that type of peer sharing is also playing a role in broader division.

Haugen’s argument, however, is that Facebook incentivizes this – for example, one of the reports Haugen leaked to the Wall Street Journal outlines how Facebook updated its News Feed algorithm in 2018 to put more emphasis on engagement between users, and reduce political discussion, which had become an increasingly divisive element in the app. Facebook did this by changing its weighting for different types of engagement with posts.

Facebook algorithm diagram

The idea was that this would incentivize more discussion, by weighting replies more heavily – but as you can imagine, by putting more value on comments, in order to drive more reach, that also prompted more publishers and Pages to share increasingly divisive, emotionally-charged posts, in order to incite more reactions, and get higher share scores as a result. With this update, Likes were no longer the key driver of reach, as they had been, with Facebook making comments and Reactions (including ‘Angry’) increasingly important. As such, sparking discussion around political trends actually became more prominent, and exposed more users to such content in their feeds.

The suggestion then, based on this internal data, is that Facebook knew this, it knew that this change had ramped up divisive content. But they opted not to revert back, or implement another update, because engagement, a key measure for its business success, had indeed increased as a result.

In this sense, removing the algorithm motivation would make sense – or maybe, you could look to remove algorithm incentives for certain post types, like political discussion, while still maximizing the reach of more engaging posts from friends, catering to both engagement goals and divisive concerns.

That’s what Facebook’s Dave Gillis, who works on the platform’s product safety team has pointed to in a tweet thread, in response to the revelations.

As per Gillis:

At the end of the WSJ piece about algorithmic feed ranking, it’s mentioned – almost in passing – that we switched away from engagement-based ranking for civic and health content in News Feed. But hang-on – that’s kind of a big deal, no? It’s probably reasonable to rank, say, cat videos and baby photos by likes etc. but handle other kinds of content with greater care. And that is, in fact, what our teams advocated to do: use different ranking signals for health and civic content, prioritizing quality + trustworthiness over engagement. We worked hard to understand the impact, get leadership on board – yep, Mark too – and it’s an important change.

This could be a way forward, using different ranking signals for different types of content, which may work to enable optimal amplification of content, boosting beneficial user engagement, while also lessening the motivation for certain actors to post divisive material in order to feed into algorithmic reach.

Would that work? Again, it’s hard to say, because people would still be able to share posts, they’d still be able to comment and re-distribute material online, there are still many ways that amplification can happen outside of the algorithm itself.

In essence, there are merits to both suggestions, that social platforms could treat different types of content differently, or that algorithms could be eliminated to reduce the amplification of such material.

And as Haugen notes, focusing on the systems themselves is important, because content-based solutions open up various complexities when the material is posted in other languages and regions.

“In the case of Ethiopia, there are 100 million people and six languages. Facebook only supports two of those languages for integrity systems. This strategy of focusing on language-specific, content-specific systems for AI to save us is doomed to fail.”

Maybe, then, removing algorithms, or at least changing the regulations around how algorithms operate, would be an optimal solution, which could help to reduce the impacts of negative, rage-inducing content across the social media sphere.

But then we’re back to the original problem that Facebook’s algorithm was designed to solve – back in 2015 Facebook explained that it needed the News Feed algorithm not only to maximize user engagement, but also to help ensure that people saw all the updates of most relevance to them.

As it explained, the average Facebook user, at that time, had around 1, 500 posts eligible to appear in their News Feed on any given day, based on Pages they’d liked and their personal connections – while for some more active users, that number was more like 15,000. It’s simply not possible for people to read every single one of these updates every day, so Facebook’s key focus with the initial algorithm was to create a system that uncovered the best, most relevant content for each individual, in order to provide users with the most engaging experience, and subsequently keep them coming back.

As Facebook’s chief product officer Chris Cox explained to Time Magazine:

“If you could rate everything that happened on Earth today that was published anywhere by any of your friends, any of your family, any news source, and then pick the 10 that were the most meaningful to know today, that would be a really cool service for us to build. That is really what we aspire to have News Feed become.”

The News Feed approach has evolved a lot since then, but the fundamental challenge that it was designed to solve remains. People have too many connections, they follow too many Pages, they’re members of too many groups to get all of their updates, every day. Without the feed algorithm, they will miss relevant posts, relevant updates like family announcements and birthdays, and they simply won’t be as engaged in the Facebook experience.

Without the algorithm, Facebook will lose out, by failing to optimize for audience desires – and as highlighted in another of the reports shared as part of the Facebook Files, it’s actually already seeing engagement declines in some demographic subsets.

Facebook engagement over time

You can imagine that if Facebook were to eliminate the algorithm, or be forced to change its direction on this, that this graph will only get worse over time.

Zuck and Co. are therefore not likely to be keen on that solution, so a compromise, like the one proposed by Gillis, may be the best that can be expected. But that comes with its own flaws and risks.   

Either way, it is worth noting that the focus of the debate needs to shift to algorithms more broadly, not just on Facebook alone, and whether there is actually a viable, workable way to change the incentives around algorithm-based systems to limit the distribution of more divisive elements.

Because that is a problem, no matter how Facebook or anyone else tries to spin it, which is why Haugen’s stance is important, as it may well be the spark that leads us to a new, more nuanced debate around this key element.

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12 Proven Methods to Make Money Blogging in 2024



Make money blogging


Make money bloggingThis is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

  • Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
  • Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
  • Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

  • Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
  • Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
  • Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

  • Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
  • Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
  • Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

  • Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
  • Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
  • Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

  • Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
  • Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
  • Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

  • Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
  • Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
  • Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

  • Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

  • Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
  • Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
  • Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

  • Identify audience needs: Develop products that address the specific needs and desires of your target audience.
  • High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
  • Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

  • Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
  • Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
  • Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

  • Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
  • High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
  • Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.


Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?




Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach



Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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