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Google Updates its ‘Frightgeist’ Halloween Trends Mini-Site for 2021



Seeking inspiration for your Halloween costume or theme for this year?

Google’s here to help, with an updated version of its ‘Frightgeist’ trends mini-site, which outlines key costume trends, based on search volume, from across the US.

Google Frightgeist

Each of the house icons on the map provides additional insight into local costume trends, while tapping through on each also shares more detail on related search activity, and where each costume is most popular.

Google’s also included a costume wizard, which recommends costume ideas based on your region, desired style (‘classic’ or ‘modern’), as well as ‘uniqueness’ and ‘spookiness’ level.

Google Frightgeist

So if you don’t want to end up wearing the same costume as everyone else, you can use Google search trends to guide your approach – while Google’s also shared some overall Halloween search trends to help inform your thinking.

No prizes for guessing the top Halloween costume trend thus far:

  1. Squid Game
  2. Gorilla
  3. Britney Spears
  4. Carnage
  5. Venom

Yes, ‘Squid Game’, the Netflix sensation, is the trending Halloween costume of the moment, followed by ‘Gorilla’ and then Britney Spears?

I mean, the Venom and Carnage ones make sense, given the new film, but the other two…

Google also says that ‘Trixie and Timmy Turner’ and ‘Bonnie and Clyde’ are the most popular couple costume trends at the moment, while Squid Game is also the top trending costume for dogs.

There’s also this:

Google Halloween candy trends

Seems pretty definitive, while there’s also a Google Maps guide to Halloween, which highlights all the key locations in your area.

If nothing else, the Google Trends listing could help inform your Halloween marketing campaigns, by highlighting the key elements of interest to your audience this year.


Maybe you add a Squid Game theme to your promos, or you look for an alternate angle on your displays. Either way, there are some interesting insights, which could help in your planning.

You can check out Google’s ‘Frightgeist’ mini-site here.



Elon Musk in row with Zelensky over Russia ‘peace plan’



Billionaire Elon Musk has tweeted that he was buying English football club Manchester United, without providing any details as to whether he was serious or not

Billionaire Elon Musk. — © AFP/File Attila KISBENEDEK

US billionaire Elon Musk was embroiled in a social media spat with Ukrainian officials including President Volodymyr Zelensky on Monday over his ideas on ending Russia’s invasion.

Musk sparked the controversy on Twitter by proposing a peace deal involving re-running under UN supervision annexation referendums in Moscow-occupied Ukrainian regions, acknowledging Russian sovereignty over the Crimean peninsula and giving Ukraine a neutral status.

The Tesla and SpaceX founder created a poll to let his more than 107 million followers vote on the idea.

Zelensky responded with a Twitter poll of his own, asking: “Which @elonmusk do you like more?” with the options “One who supports Ukraine” and “One who supports Russia”.

Kyiv’s ambassador to Germany Andriy Melnyk replied bluntly: “My very diplomatic response (to Musk) is to get lost.”

Ukrainian presidential aide Mykhaylo Podolyak suggested a “better peace plan” under which Ukraine took back its territories including Crimea, Russia was demilitarised and denuclearised and “war criminals” faced an international tribunal.


Musk later said Moscow could announce a full mobilisation, leading to a “full war” where “death on both sides will be devastating” given Russia’s far larger population.

“Victory for Ukraine is unlikely in total war. If you care about the people of Ukraine, seek peace,” he wrote on Twitter.

Russian President Vladimir Putin has called on Ukraine to cease hostilities and negotiate after ordering a partial mobilisation to bolster his forces and threatening to use nuclear weapons.

Zelensky has said he will never negotiate with Russia as long as Putin remained its leader.

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