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Google Updates its ‘Frightgeist’ Halloween Trends Mini-Site for 2021

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Seeking inspiration for your Halloween costume or theme for this year?

Google’s here to help, with an updated version of its ‘Frightgeist’ trends mini-site, which outlines key costume trends, based on search volume, from across the US.

Google Frightgeist

Each of the house icons on the map provides additional insight into local costume trends, while tapping through on each also shares more detail on related search activity, and where each costume is most popular.

Google’s also included a costume wizard, which recommends costume ideas based on your region, desired style (‘classic’ or ‘modern’), as well as ‘uniqueness’ and ‘spookiness’ level.

Google Frightgeist

So if you don’t want to end up wearing the same costume as everyone else, you can use Google search trends to guide your approach – while Google’s also shared some overall Halloween search trends to help inform your thinking.

No prizes for guessing the top Halloween costume trend thus far:

  1. Squid Game
  2. Gorilla
  3. Britney Spears
  4. Carnage
  5. Venom

Yes, ‘Squid Game’, the Netflix sensation, is the trending Halloween costume of the moment, followed by ‘Gorilla’ and then Britney Spears?

I mean, the Venom and Carnage ones make sense, given the new film, but the other two…

Google also says that ‘Trixie and Timmy Turner’ and ‘Bonnie and Clyde’ are the most popular couple costume trends at the moment, while Squid Game is also the top trending costume for dogs.

There’s also this:

Google Halloween candy trends

Seems pretty definitive, while there’s also a Google Maps guide to Halloween, which highlights all the key locations in your area.

If nothing else, the Google Trends listing could help inform your Halloween marketing campaigns, by highlighting the key elements of interest to your audience this year.

Maybe you add a Squid Game theme to your promos, or you look for an alternate angle on your displays. Either way, there are some interesting insights, which could help in your planning.

You can check out Google’s ‘Frightgeist’ mini-site here.

Socialmediatoday.com

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Weird of the Week

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Weird of the Week

What happened when six doctors swallowed Lego heads for science, and the results of Santa’s DNA test. Plus, is Dolly Parton really recording an album with Slipknot?

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The Most Visited Websites in the World – 2023 Edition [Infographic]

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The Most Visited Websites in the World - 2023 Edition [Infographic]

Google remains the most-visited website in the world, while Facebook is still the most frequented social platform, based on web traffic. Well, actually, YouTube is, but YouTube’s only a partial social app, right?

The findings are displayed in this new visualization from Visual Capitalist, which uses SimilarWeb data to show the most visited websites in bubble chart format, highlighting the variance in traffic.

As you can see, following Facebook, Twitter and Instagram are the next most visited social platforms, which is likely in line with what most would expect – though the low numbers for TikTok probably stand out, given its dominance of modern media zeitgeist.

But there is a reason for that – this data is based on website visits, not app usage, so platforms like TikTok and Snapchat, which are primarily focused on the in-app experience, won’t fare as well in this particular overview.

In that sense, it’s interesting to see which social platforms are engaging audiences via their desktop offerings.

You can check out the full overview below, and you can read Visual Capitalist’s full explainer here.

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Cheeky branding wins (and missteps)

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Cheeky branding wins (and missteps)

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Branding and rebranding is getting more fun, here we look at some of cheekiest brands that have caught our eye – for the right and wrong reasons.



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