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Can You Use That Image on Social Media? [Checklist]

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With social media feeds getting ever more crowded, the battle for attention is constantly ramping up, and if you want to stop people scrolling on by your posts, you’ll likely now need some level of stand out visual element in order to grab them and hook them in.

But creating your own visuals is time-consuming, and not always so easy to do, and paying for access to stock libraries can be costly. The alternative, then, is that you probably end up checking out Google Images and/or free image libraries, looking for something that fits – but even then, you could end up violating copyright by posting something that seems legit, but has been shared to a free image site incorrectly.

So what do you do? What are the rules around image copyright online and how can you ensure, to the best if your capacity, that you’re playing by the rules when using visuals?

The team from Hootsuite recently published a comprehensive guide on this, in which they’ve included this helpful checklist to help you determine what’s okay, and what’s not, in image sharing.

It’s worth keeping handy as a reminder to ensure you stay in the clear. You can read Hootsuite’s full guide to image use here.

Hootsuite visual usage checklist

Socialmediatoday.com

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WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

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WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

WhatsApp has announced the launch of a new Call Links feature, which, as it sounds, will enable you to share a link to invite others to join a group chat in the app.

As you can see in these examples, you’ll now be able to create dedicated URL links for WhatsApp group video and audio chats, which will make it easier for others to join the discussion in the app.

When available (the option is being rolled out this week), you’ll be able to see the Call Link option within your ‘Calls’ tab, enabling you to create a shareable link to get people into your chats.

It could be an easy way to help enhance community connection, and facilitate engagement, while brands could also use the option to better connect with influencers and advocates, in a more direct, intimate way.

For example, you could run an exclusive chat to discuss your upcoming product launch, or seek feedback on potential updates. Meta’s says that it’s also working on secure, encrypted video calling for up to 32 people as well, so there could soon be a range of ways to use the option as a means to spotlight specific audience segments and engage with them direct.

And with more engagement switching to messaging tools, that’s definitely worth considering.

Indeed, as part of a recent product announcement, Meta CEO Mark Zuckerberg noted that:

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Most people use feeds to discover content and use messaging for deeper connections.”

As such, it may be time to start considering how you can lean into this shift, and better align with how users are now connecting, in order to maximize community and engagement.

Feeds are increasingly being overtaken by entertainment, so if you want to tap into the connective benefits of the medium, that may no longer be the place to be to reach your fans.

Messaging, and messaging groups, could be an important consideration going forward, and these new tools provide more options on this front.



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