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Cleo Tech’s ‘Marketing for Good’ Token Launches on MEXC

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Cleo Tech’s ‘Marketing for Good’ Token Launches on MEXC

Web3-powered real world assets technology platform Cleo Tech’s CLEO token has been listed on crypto exchange MEXC.

Cleo Tech incentivizes social good through tokenization. Its novel platform enables businesses, sports, schools and the arts to generate engagement and revenue by offering a tokenized real world good—such as removing plastic from the ocean or planting trees—in combination with an NFT for proof of execution.

Its first initiative, “marketing for good,” focuses on enabling brands to reward viewers for brand and content engagement with a “good deed.”

“The single biggest pain point in marketing is that at some point, you’ve got to ask for somebody’s data to get them into your pipeline,” Cleo Tech CEO Jason Sibley said on Rug Radio’s FOMO Hour. The problem, he explained, is that advertisers haven’t been able to meet value with value. Cleo’s proposition is to “effectively tokenize good, and allow brands to reward prospects for their time and attention.”

In its three months since going live, Cleo Tech has already on-boarded brands including Google, Mastercard, HP, HSBC and Hitachi to its “Marketing for Good” initiative, sponsoring ESG initiatives such as Rimba Raya biodiversity reserve’s carbon offsets in Borneo, Eden Reforestation and Second Life’s ocean plastic removal.

“We’re allowing people to use their time to accumulate value, but it’s not money in their pocket,” Sibley said. “It’s a good that happens somewhere in the world.”

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Those good deeds are tokenized as unique digital assets atop the Polygon blockchain; users receive the unique digital asset in their Cleo wallet as confirmation that the social good was delivered on their behalf by the brand. “We use NFTs as a completion certificate,” Sibley explained. “So the brand gets all this good happening for their ESG goals. But the individuals get a really nicely designed certificate in the form of an NFT.”

Sibley explained that Cleo Tech “never started as a blockchain project,” adding that, “Blockchain fixed our single biggest problems, which was scalability and transparency.” Blockchain’s decentralized ledger enables Cleo to track ESG contributions, and give users an “immutable record of the good they’ve done,” he said.

Decentralized Web3 technology has also enabled Cleo Tech to launch initiatives such as an impact investment DAO, with 5% of the firm’s revenue invested in innovative climatech projects, guided by DAO participants and a further 5% going towards buying back and burning their Cleo token.

Cleo Tech has ambitious plans to onboard 50 million users in the next three years, and become the global platform for individuals to participate in initiatives that support social causes and environmental sustainability. Next on its roadmap is the acquisition of NFT marketplace DoinGud, alongside a partnership with Mastercard and a “Sports for Good” programme to tackle food insecurity in children.

“I think this is going to be the biggest ride the next two years, honestly,” said Sibley. “It’s an exciting place to be, and I’m just glad to be on the journey as a founder now, because I think we can do some good.”

To find out more about Cleo, visit its token website at cleotech.xyz and its client site at cleo.tech, or follow the project on Twitter, Discord, YouTube and Telegram. To celebrate adding penguins to the causes supported through Cleo Tech, head to cleo.xyz for a chance to win a Lil Pudgy NFT.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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