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Clubhouse Adds In-Room Chat, Providing Another Way to Engage in Conversations

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Clubhouse Adds In-Room Chat, Providing Another Way to Engage in Conversations

Clubhouse has added another way for users to engage in the conversation in each room, with a new text chat option that will run in complement to the main audio discussion in each session.

As you can see in this example, posted by user Michael Sterling, Clubhouse’s chat option is a pretty straightforward text stream, which all listeners can contribute to, expanding the input potential beyond just those chosen to speak. Clubhouse also added a private chat option in July last year, but this is a more open discussion, so that any attendee can add their thoughts.

As explained by Clubhouse:

“Today we’re introducing in-room chat which will allow users – from the mods to the listeners in the audience – to communicate with each other via text during a live room. Don’t want to miss your moment to share a killer joke? Want to put in a song request? Want to react with an emoji? You can now drop it in the in-room chat.”

The idea is that this will help to get more people involved in the conversation, particularly those who might like to contribute, but don’t want to take the mic. If Clubhouse can get more people involved, that’s better for building community – but at the same time, opening up a free-for-all in the comments could also be problematic, as other live-stream platforms have found in the past.

Indeed, even within the first hours of going live with the function, reports indicated potential issues with spam and offensive comments. Which is why it’s important that room hosts have control over the option, which Clubhouse has built in, along with various other safety tools.

The main functional point here is that creators can decide if text chat is enabled or not within their room, and they can switch it off at any time during the broadcast. Hosts can also delete any message posted by anyone during the session, as well as after the room ends, with the text chat also viewable within the replay (though replay listeners cannot contribute further comments).

Contributors will also be able to edit and delete their own comments in-stream, while users can also report any offensive or harmful comments by long pressing on the offending remark and tapping ‘Report’.

If chats are enabled in a Clubhouse session, you’ll see a new chat icon in the bottom left of screen, next to the ‘Share’ and ‘Clip’ icons.

Clubhouse chat

As noted, various live-stream platforms already provide similar text chat options available, so it’s not a major functional leap forward. But it does add something more to the Clubhouse engagement process, which could help it boost engagement among more passive audience members (i.e. lurkers).

Despite no longer being the hot social app of the moment, Clubhouse has continued to steadily build, with usage in India, in particular, on the rise following its expansion to Android.

Clubhouse downloads [chart]

As you can see in this chart, as downloads of the app slowed in the North and Latin America (NALA) region in the middle of last year, its growth in APAC more than made up for it. It hasn’t maintained those same download numbers throughout, but Clubhouse did report that its app was downloaded 2.6 million times in December, up significantly on the preceding month.

Clubhouse could hold particular value in the Indian region, with the Indian Government continually working to limit and even restrict certain types of speech in social apps in order to quell anti-government sentiment.

When the conversation’s happening in real time, however, that’s not really possible – which could, of course, also put Clubhouse on a collision course with local regulators at some stage.

But right now, it’s working in the app’s favor, with Clubhouse now being used by millions of Indians every week (Clubhouse hasn’t published any recent updates on total usage, but back in October, the app had been downloaded 6 million times in the region, and was being used by more than two million people).

That could well present significant opportunity, even if it isn’t a daily habit for as many western users as it once was, and if Clubhouse can further establish its niche, it could still remain a key consideration for many moving forward.

In-room chat is rolling out from today on iOS and Android.




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Growth Stock Surges On Ad Fraud Discovery, Analyst Upgrade

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Growth Stock Surges On Ad Fraud Discovery, Analyst Upgrade

Ad data and analytics provider DoubleVerify (DV) is building the right side of a cup base with a buy point of 32.53. The growth stock is today’s selection for IBD 50 Stocks to Watch.




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DoubleVerify has a strong Composite Rating of 94 and a Relative Strength Rating of 89. Its stellar EPS Rating of 96 is even better.

Company sales grew 35% to $112.3 million in the third quarter while earnings per share of 6 cents grew 20% from the previous year.

On Jan. 10, analysts at Barclays upgraded the stock to overweight from equal weight with a price target of 29. Shares gapped up over 6% on the news, and the move helped the stock start its recovery from the January low.

Growth Stock Surges After Finding Fraud Scheme

DoubleVerify helps advertising companies that target users on video, mobile, and social media platforms. The company also has an analytics side that provides data on consumer engagement.

The digital media analytics platform ensures that ads reach their target customers in a safe way. This means that ads reach actual people with the right context. The software also has tools to adapt ads to different devices.

Its technology also seeks to address ad fraud. On Thursday, the company discovered “BeatSting,” the first large-scale ad-impression fraud scheme that targeted audio ads.

DV Fraud Lab first identified the fraud scheme in 2019, which is largely responsible for advertisers losing $20 million in several scams, according to reports. DoubleVerify was credited for unveiling the fraud. Shares last Thursday surged nearly 4% in strong volume.

Deals With Twitter, LinkedIn, Meta, Facebook

The company has partnered with leading social media and mobile platforms like LinkedIn and TikTok to improve ad impact and experience. DoubleVerify has a long-standing relationship with Facebook parent Meta Platforms (META). The social media platform faced a massive boycott in 2020 when several companies removed their ads due to concerns over their brand safety.

In June of last year, DoubleVerify brought features that will allow marketers to see where their ads appear in a user’s timeline. The feature uses artificial-intelligence tools to understand the context in which ads appear. The feature also enhanced brand safety  and attracted Twitter and other social media platforms to try it out. Nonetheless, marketers did not buy in entirely, according to reports, as Twitter’s ad revenue continued to struggle.

The growth stock ranks second in the specialty enterprise software group. The stock went public in April 2021. The New York-based company has locations in the U.S., U.K., Europe, Asia, Australia and South America.

Mutual funds own 39% of shares outstanding. That may not seem like much, but more funds have been picking up the growth stock over the past eight quarters, according to MarketSmith. The stock has an Accumulation/Distribution Rating of B-.

Exchange traded funds hold shares of DoubleVerify as well. The Invesco S&P Small Cap Information Technology ETF (PSCT) and the SPDR FactSet Innovative Technology ETF (XITK) own DV.

Please follow VRamakrishnan on Twitter @IBD_VRamakrishnan for more news on growth stocks.

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YouTube Will Now Enable Brands to Buy Specific Time Slots Around Major Events for Masthead Ads

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YouTube Will Now Enable Brands to Buy Specific Time Slots Around Major Events for Masthead Ads

YouTube has added a new time targeting element to its Masthead Ads, which will enable brands to display their promotions in key times leading up to key events.

As explained by YouTube:

In a time of multiple screens and countless ways to stay entertained, it can be challenging to get your audience’s attention. But even with so much content available at any time, people are drawn to moments they can experience together: a new movie release, a big game, a product launch, a holiday. And these are key opportunities to connect with a brand. Marketers, you know this well: you center advertising campaigns around the tentpole moments most likely to inspire your audience, shift perceptions or influence a purchase decision.”

YouTube’s Cost-Per-Hour Masthead enables brands to own the most prominent placement in the app during the hour(s) leading up to, during or after priority moments.

For example:

“[During the recent World Cup], McDonald’s Brazil turned to the YouTube Cost-Per-Hour Masthead. Their strategy was savvy: reach anyone in Brazil who was watching YouTube an hour before the Brazil vs. Cameroon match and remind them to pick up McDonald’s before the game started. This perfectly timed execution delivered tens of millions of impressions at the very moment fans were preparing for the match.

It could be a good way to hook into key moments, and build momentum for your campaigns, while also establishing association with key events and subjects.

“Just a few weeks ago, Xiaomi, the leading smartphone manufacturer in India, prepared to launch their highly anticipated Redmi Note 12 series via YouTube livestream. To drive viewership, Xiaomi ran the Cost-Per-Hour Masthead during the event. Not only did this activation drive scaled awareness, it led to over 90,000 concurrent livestream views. The Redmi Note 12 went on to generate a record number of first-week sales, making it one of their most successful launches to date.

It’s an expansive, but potentially significant targeting option, which could hold appeal for big brands looking to make a big splash around major events and releases.

You can learn more about YouTube’s Cost-Per-Hour Masthead process here.

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'Astonishing' New Cognitive Research Shows Gaining Knowledge, Learning New Skills, and Achieving Mastery Comes Down to the Rule of 7

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'Astonishing' New Cognitive Research Shows Gaining Knowledge, Learning New Skills, and Achieving Mastery Comes Down to the Rule of 7

While talent matters, the good news is we all learn at basically the same rate–and can “learn anything we want.” Think you don’t have the talent for entrepreneurship? For leadership? For programming, for design… for whatever pursuit you may want to, um, pursue? According to HubSpot co-founder …

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