College Mascots Hit the Road for Nissan in Race to March Madness

CREDITS

NISSAN USA
Vice President and Chief Marketing Officer, Nissan U.S.: Allyson Witherspoon
Director, Marketing: Erich Marx
Senior Manager, Brand Marketing Communications: Ty Webb
Senior Planner, Brand Marketing and Communications: Anvita Upadhyaya
Director, Brand and Retail Demand and Data Innovation:  Phil O’Connor
Senior Manager Nissan T1 Media Strategy and Planning: Tony Weeks
Director, Customer Experience and Digital Platforms: Colleen Boldon
Senior Manager, Customer Experience and Digital Platform: Robert Brown
Director, Brand Marketing and Strategy:  Yetunde Faparusiy
Senior Manager, Marketing Strategy, Rachel Booten
 
AGENCY
TBWA/Chiat/Day NY
Nissan United Team / Nissan USA

Creative
Chief Creative Officer: Amy Ferguson
Head of Creative, Nissan: Dave Banta
Group Creative Director: Mike Blanch
Associate Creative Director: Monica Sagowitz
Associate Creative Director: Anthony Pasqualone
Art Director: Elissa DeBruyn
Copywriter: Joey Chiarulli
Associate Art Director: Hunter Swink
Associate Copywriter: Joshua Blanco
Operations Manager, Creative: Laura Czerepak
 
Business Team
Managing Director: Scott Kavanagh
Brand Business Lead: Val Tyll
Business Director: Tony Burman
Senior Business Manager: Raquel Devariel
Business Manager:  Anna Moscovici
Social Business Lead: Katherine Udeze
Social Business Director:  Kim Harris
Manager: Jack Cronin
MC Business Lead:  Darian Forh
Chief Executive Officer: Nancy Reyes

Strategy
Chief Strategy Officer: Leslie Stone
Executive Strategy Director, Strategy and Innovation:  Elliot Bastien
Strategy Director: Matthew Kaye
Strategy Director, Social Branding: Victoria Tabio
Senior Strategist, Social Branding: Avery Sawyer
 
Production
Head of Integrated Production: John Doris
Group Executive Producer: Sumer Friedrichs
Head of Production Operations: Victoria Krueger
Executive Producer: Sarah Farrand
Executive Producer:  Chris Klein
Integrated Producer:  Armando Melendez
Business Affairs Manager: Rachel O’Malley
Business Affairs Manager: Leti Schumacher
 
Product Strategy
Director, Product Integration: Andy Galvin
Senior Specialist, Product Integration:  Patrick Jones
 
Media
Executive Director Media and Integrated Programs: Sara Wilson
Business Lead, National Planning, Partnerships and Activations:  Steve Walsh
Associate Media Director: Lauren Natale
Media Supervisor Influencers: Simon Fenzi
Media Planner, Partnerships & Activation: Emily Stalcup
Optimum Sports Account Director: Sam Levy
Optimum Sports Account  Director: Mike Polvere

Activation
VP Client Services:  Megan Hanson
Sr. Account Director: Emily Morrison
Account Director: David Schneider
Account Supervisor: Katie Smits
Account Executive: Casey Ausloos
Sr. Strategist Experiential: Alex Davidson
Associate Creative Director: Liz Ha
Creative Technologist: Joe Leitner
Sr. Art Director: Dia Yang       
Sr. Creative Project Manager: Lisa Rasmussen
Sr. Digital Project Manager: Stacy Mallak
Content Production Director: Emmie Cerow
 
NU Web
Business Lead: Laura Thomas
Senior Account Manager: Brittany Brown 
Strategy Director: Kerry Janes
Creative Director: Skylar Pelletier
Copy Director: Peter von Sass
Copywriter: Lucy Findley
Content Director: Tony Charron
Designer: Cole Ottmann
Lead UX Designer: Vagisha Singh
Tech Lead: Adrian Alberto Carmiol
Project Manager: Liz Smith
Search Strategist: Andrew Ly
Marketing Science Analyst: Lady Acheampong
 
Data/Analytics
Senior Group Director, Marketing Science:  Kothand Venkatakrishnan
Group Director, Marketing Science:  John VanderPloeg
Manager, Marketing and Business Intelligence: Jamie Westerman
Senior Analyst, Marketing and Business Intelligence: Sid Deshmukh
Analyst, Marketing and Business Intelligence: Christine Lin
                       
PRODUCTION COMPANY – Reform School
Director: Dax Martinez-Vargas
Partner / Managing Director: Ryan Ennis
Producer: Annika Dawson
 
EDITORIAL – MacKenzie Cutler
Editor: Nick Divers
Assistant Editor: Molly Dolinger
Assistant Editor: Franklin Ponce
Sound Design: Corey Bauman
Executive Producer: Gina Pagano
 
VFX – Framestore
Executive Producer: Heino Henning
Producer: Annabelle Cuthbert
Producer: Catherine May
 
SOUND HOUSE – Duotone Audio Group
Executive Producer: Greg Tiefenbrun
Audio Engineer: Andy Green
 
MUSIC – Music & Strategy
President: James Alvich
Executive Producer, Music Supervisor: Gabe McDonough
Senior Producer/Music Supervisor: Lisa McGuire
Executive Producer: Joey Reyes
Producer/Music Supervisor: Caitlin Russell

MUSIC
Ride Together: Ballroom Blitz by Sweet
Rock The World by B.O.S.E.