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College Mascots Hit the Road for Nissan in Race to March Madness

Published

1 year ago

March 6, 2023

College Mascots Hit the Road for Nissan in Race to March Madness

CREDITS

NISSAN USA
Vice President and Chief Marketing Officer, Nissan U.S.: Allyson Witherspoon
Director, Marketing: Erich Marx
Senior Manager, Brand Marketing Communications: Ty Webb
Senior Planner, Brand Marketing and Communications: Anvita Upadhyaya
Director, Brand and Retail Demand and Data Innovation: Phil O’Connor
Senior Manager Nissan T1 Media Strategy and Planning: Tony Weeks
Director, Customer Experience and Digital Platforms: Colleen Boldon
Senior Manager, Customer Experience and Digital Platform: Robert Brown
Director, Brand Marketing and Strategy: Yetunde Faparusiy
Senior Manager, Marketing Strategy, Rachel Booten

AGENCY
TBWA/Chiat/Day NY
Nissan United Team / Nissan USA

Creative
Chief Creative Officer: Amy Ferguson
Head of Creative, Nissan: Dave Banta
Group Creative Director: Mike Blanch
Associate Creative Director: Monica Sagowitz
Associate Creative Director: Anthony Pasqualone
Art Director: Elissa DeBruyn
Copywriter: Joey Chiarulli
Associate Art Director: Hunter Swink
Associate Copywriter: Joshua Blanco
Operations Manager, Creative: Laura Czerepak

Business Team
Managing Director: Scott Kavanagh
Brand Business Lead: Val Tyll
Business Director: Tony Burman
Senior Business Manager: Raquel Devariel
Business Manager: Anna Moscovici
Social Business Lead: Katherine Udeze
Social Business Director: Kim Harris
Manager: Jack Cronin
MC Business Lead: Darian Forh
Chief Executive Officer: Nancy Reyes

Strategy
Chief Strategy Officer: Leslie Stone
Executive Strategy Director, Strategy and Innovation: Elliot Bastien
Strategy Director: Matthew Kaye
Strategy Director, Social Branding: Victoria Tabio
Senior Strategist, Social Branding: Avery Sawyer

Production
Head of Integrated Production: John Doris
Group Executive Producer: Sumer Friedrichs
Head of Production Operations: Victoria Krueger
Executive Producer: Sarah Farrand
Executive Producer: Chris Klein
Integrated Producer: Armando Melendez
Business Affairs Manager: Rachel O’Malley
Business Affairs Manager: Leti Schumacher

Product Strategy
Director, Product Integration: Andy Galvin
Senior Specialist, Product Integration: Patrick Jones

Media
Executive Director Media and Integrated Programs: Sara Wilson
Business Lead, National Planning, Partnerships and Activations: Steve Walsh
Associate Media Director: Lauren Natale
Media Supervisor Influencers: Simon Fenzi
Media Planner, Partnerships & Activation: Emily Stalcup
Optimum Sports Account Director: Sam Levy
Optimum Sports Account Director: Mike Polvere

Activation
VP Client Services: Megan Hanson
Sr. Account Director: Emily Morrison
Account Director: David Schneider
Account Supervisor: Katie Smits
Account Executive: Casey Ausloos
Sr. Strategist Experiential: Alex Davidson
Associate Creative Director: Liz Ha
Creative Technologist: Joe Leitner
Sr. Art Director: Dia Yang
Sr. Creative Project Manager: Lisa Rasmussen
Sr. Digital Project Manager: Stacy Mallak
Content Production Director: Emmie Cerow

NU Web
Business Lead: Laura Thomas
Senior Account Manager: Brittany Brown
Strategy Director: Kerry Janes
Creative Director: Skylar Pelletier
Copy Director: Peter von Sass
Copywriter: Lucy Findley
Content Director: Tony Charron
Designer: Cole Ottmann
Lead UX Designer: Vagisha Singh
Tech Lead: Adrian Alberto Carmiol
Project Manager: Liz Smith
Search Strategist: Andrew Ly
Marketing Science Analyst: Lady Acheampong

Data/Analytics
Senior Group Director, Marketing Science: Kothand Venkatakrishnan
Group Director, Marketing Science: John VanderPloeg
Manager, Marketing and Business Intelligence: Jamie Westerman
Senior Analyst, Marketing and Business Intelligence: Sid Deshmukh
Analyst, Marketing and Business Intelligence: Christine Lin

PRODUCTION COMPANY – Reform School
Director: Dax Martinez-Vargas
Partner / Managing Director: Ryan Ennis
Producer: Annika Dawson

EDITORIAL – MacKenzie Cutler
Editor: Nick Divers
Assistant Editor: Molly Dolinger
Assistant Editor: Franklin Ponce
Sound Design: Corey Bauman
Executive Producer: Gina Pagano

VFX – Framestore
Executive Producer: Heino Henning
Producer: Annabelle Cuthbert
Producer: Catherine May

SOUND HOUSE – Duotone Audio Group
Executive Producer: Greg Tiefenbrun
Audio Engineer: Andy Green

MUSIC – Music & Strategy
President: James Alvich
Executive Producer, Music Supervisor: Gabe McDonough
Senior Producer/Music Supervisor: Lisa McGuire
Executive Producer: Joey Reyes
Producer/Music Supervisor: Caitlin Russell

MUSIC
Ride Together: Ballroom Blitz by Sweet
Rock The World by B.O.S.E.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

1 month ago

March 18, 2024

Max

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

Published

2 months ago

February 26, 2024

Entireweb News Bot

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

Published

2 months ago

February 26, 2024

Entireweb News Bot

Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.