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Facebook Adds 100 Million More Users, Reports 11% Revenue Growth Amid COVID-19

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facebook adds 100 million more users reports 11 revenue growth amid covid 19

Despite COVID-19, an advertiser boycott, and an appearance before US officials over possible antitrust violations. Even amid these varied distractions and impacts, Facebook has once again reported steady growth in its latest earnings report, with the platform now exceeding 3 billion users worldwide across its ‘family of apps’.

First off, on users – Facebook added another 100 million monthly active users in the Q2, taking it to 2.7b MAU. 

Facebook Q2 2020 User charts

Facebook’s MAU growth rate has accelerated in the last two quarters – which makes sense, given that more people are looking for distractions amid the COVID-19 lockdowns. But again, given the outside criticisms and concerns, which have also included broader debate around Facebook’s perceived lax efforts in removing hate speech, you might expect to see an impact on Facebook’s momentum.

Not so, according to these numbers. 

As you can see in the chart, Facebook continues to see the majority of its audience growth in the Asia-Pacific market, with India, in particular seeing significant take-up as the developing nation undergoes its own digital shift. Facebook recently made a significant step towards maximizing its opportunities in the region by purchasing a stake in Indian mobile provider Jio, through which it will look to build an eCommerce platform within the Indian market, which could, eventually, make Facebook the key platform for the nation’s billion-plus of citizens.

Worth noting, also, that Facebook, via Instagram, recently launched its TikTok-clone functionality ‘Reels’ in the Indian market, after the Indian Government banned TikTok due to conflicts with the Chinese regime. India was, up till then, TikTok’s second-biggest user market, with some 200 million active Indian users at the time of its removal. That will present another opportunity for Facebook to boost its regional growth.

In terms of daily actives, Facebook is now seeing 1.8b individual log-ins each day.

Facebook daily active users

As you can see from the lower listing, Facebook also continues to see high engagement, with 66% of its monthly active users logging on every day, which has been consistent for several quarters. 

The only nuance missing here is time spent – while many people do log onto Facebook regularly, what would be interesting to know is actual time spent, per user, on the platform. Facebook doesn’t release this info as a matter of course, but having that additional context would provide a more accurate view of Facebook usage. The view, among many tech analysts, is that while people do check-in to Facebook to see what family and friends have posted, they’re actually now spending more time in other apps instead. 

That additional detail could help to better align ad spend with actual usage – which, really, is probably why Facebook doesn’t release it.

In addition to this, Facebook has also notably crossed the 3b user threshold, at least in terms of usage across its entire ‘Family of Apps’ – i.e. combined, individual active users across Facebook, WhatsApp, Instagram and Messenger.

Facebook family of apps usage

It’s interesting to consider that, across the entire world, around 440 million users of Facebook’s other apps don’t access Facebook itself (2.7b MAU), and a lot of those, you would imagine, would be on WhatsApp, which is the dominant messaging platform in several major markets.

That means that Facebook still has significant opportunity to further monetize its other platforms, and reach unique users with more ad and business options. As yet, Facebook hasn’t been able to fully implement its monetization strategy for WhatsApp

In terms of revenue, Facebook saw an increase of 11%, bringing in $18b for the quarter.

Facebook Q2 2020 - revenue stats

Not bad, especially considering the slow down in ad spend due to COVID-19 and the current ads boycott, as noted. Of course, the impacts of that boycott won’t be evident till the next quarter, and Facebook has noted that it will see further impacts. It’ll be interesting to see exactly how significant those impacts end up being.

The company’s revenue growth, it’s worth noting, has slowed significantly, but overall, Facebook still beat analyst estimates. Shares in the company rose 8% on the release.

Looking ahead, Facebook says that it expects its third-quarter results to be largely in line with this report, though it does expect to see a slowdown in user growth. 

“More recently, we are seeing signs of normalization in user growth and engagement as shelter in-place measures have eased around the world, particularly in developed markets where Facebook’s penetration is higher. Looking forward, as shelter-in-place restrictions continue to ease, we expect the number of Facebook DAUs and MAUs to be flat or slightly down in most regions in the third quarter of 2020 compared to the second quarter of 2020.”

Facebook has seen ongoing user growth for some time, so it’ll be interesting to see the market response to a stalling in this respect, if indeed we do see such. 

Also interesting to note this chart:

Facebook Q2 2020 - revenue growth

Facebook’s ‘other’ revenue – i.e. revenue outside of advertising – continues to climb, which would largely be linked to the growth in sales of its Oculus VR devices and Portal smart speakers.

Back in April, Facebook reported that it was struggling to meet rising demand for Oculus headsets, while Portal sales have increased more than 10x during the global lockdowns. It’s still only a fraction of Facebook’s overall revenue pie, but both provide the company with not only one-off sales, but ongoing opportunities for connection, which could become more valuable over time.

The report reflects Facebook’s ongoing stability, which, despite the current protests, seems unlikely to be significantly impacted. While many big name Facebook advertisers have joined the current ad boycott, Facebook still has a large advertiser base – and while disrupting the company’s revenue flow may not have been the main aim of the protest action, it does underline Facebook’s sheer size and scope – which again, underlines the key emphasis of this week’s antitrust hearing.

An interesting point of note in this respect is that most of companies run by the tech CEOs who appeared before the House Judiciary Committee pushed back the release of their latest results till after the hearing. Facebook brought in $18b, while Amazon has taken in $88.9b for the most recent quarter, amid the pandemic, both beating analyst estimates. 

You can imagine that both results would not sit well amongst those considering their respective market dominance.

Either way you look at it, it’s an unfathomable amount of money flowing through each company, and definitely, there’s clear evidence that they use their size and scale to dominate their markets. Whether that will be reflected in the eventual findings of the House. we’ll have to wait and see.

Socialmediatoday.com

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12 Proven Methods to Make Money Blogging in 2024

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Make money blogging

 

Make money bloggingThis is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

  • Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
  • Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
  • Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

  • Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
  • Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
  • Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

  • Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
  • Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
  • Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

  • Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
  • Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
  • Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

  • Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
  • Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
  • Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

  • Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
  • Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
  • Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

  • Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

  • Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
  • Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
  • Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

  • Identify audience needs: Develop products that address the specific needs and desires of your target audience.
  • High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
  • Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

  • Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
  • Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
  • Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

  • Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
  • High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
  • Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.

Conclusion:

Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos



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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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