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Facebook Adds New Tools for Facebook Live Amid Rising Demand and Usage

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Earlier this week, Facebook reported that it’s seeing record high levels of demand for its services amid the rolling COVID-19 lockdowns across the globe. Messaging activity is up 50% across Messenger and WhatsApp, while the use of live video on Messenger is up 70%.

Another area where Facebook has seen a major increase in interest is Facebook Live. According to the head of Facebook’s main app Fidji Simo, the number of people in the US watching live-streams via Facebook Live has also risen by 50% since January.

These increases, of course, make sense – more people are stuck at home, with no social outlet, so they’re turning to the next closest thing, which is live video and messaging. And now that people are looking to Facebook Live, Facebook is taking the opportunity to add some more tools to the option, both for regular users and for professional broadcasters, in order to cater to rising demand, and also make Facebook Live a more useful, beneficial tool for connecting with an audience.

Here’s what’s been announced:

First off, for regular Facebook users, The Social Network is adding automatic closed captions, while it’s also providing a new option for people to listen to the audio of Live broadcasts without viewing the video, enabling those with lower data capacity to tune in.

Facebook has provided audio-only Live broadcasts since 2016, but this new option takes a slightly different angle, in that the broadcast itself would still be audio and video, but each individual viewer will have the option to only listen in, if they choose.

That could also come in handy for those in public places (maybe less of a consideration right now, of course), essentially turning Facebook Live broadcasts into podcasts, so you can listen in while on the go, without having to also watch the screen. In addition to this, Facebook will also now enable people who don’t have a Facebook account, or who are logged out of Facebook, to still view Facebook Live streams, maximizing the reach potential of live broadcasts.

Facebook’s also providing new options for fundraising and charity streams. Live broadcasters will now be able to generate toll-free telephone numbers within their broadcast, so that viewers can call in and contribute to the stream, while Facebook’s also expanding its Stars viewer donation process in order to enable musicians and cultural institutions to raise funds via Facebook Live. 

Facebook clearly sees Facebook Live as a great means for raising awareness for charitable causes, and its working to facilitate such with these new additions and options, providing more ways for people to connect and contribute. And for musicians, many of whom rely on live events and functions, Facebook Live could provide another avenue to generate some level of income amid the shutdowns.

But the major Facebook Live additions are for Page managers and/or professional broadcasters. Facebook is also launching a new tool called Live Producer, which is an updated, cleaner dashboard for managing your Live broadcasts, including new, simpler tools for streaming via third-party capture tools and cameras, and connecting via the Facebook Live API – though all Page managers can also use it to connect via regular cameras and audio equipment.

Facebook Live Producer

Once your stream is connected, broadcasters will have a range of new, simplified options to improve their streams. For example, Facebook has added a new set of comment moderation settings to facilitate better discussion within a broadcast.

Facebook Live Producer

The options, as outlined above, are:

  • Slow – Commenters can only comment once every 10 seconds.
  • Discussion – Your chat will only show comments with at least 100 characters in them.
  • Follower – Only your followers can comment.
  • Restricted – Viewers must have accounts that are at least 2 weeks old to comment.
  • Protected – Viewers must follow the streamer for at least 15 minutes before they can comment.

Facebook’s also added a helpful new ‘Create a Clip’ option, which, when clicked, will create a separate video clip of the most recent 60 seconds of your Live broadcast, while you’re still live, and without stopping or disrupting the stream. You can then share the clip in a separate update to promote your stream and boost interest.

Facebook Live Producer

Facebook’s also beta testing a new graphics overlay option in Producer. It’s not available to all as yet, but the aim is to enable a more simple way for creators to add visual overlays to their Live broadcasts, improving broadcast quality.

Facebook Live Producer

The option also extends to other functions, beyond simple brand and name displays:

“With Graphics, publishers can highlight and add viewer comments directly on top of their video stream or send polls to their audiences and display the results in real time. It also includes a variety of overlays that publishers can create before going live or on the fly, like names, tickers, and full-screen introductions.”

These are some significant additions for Facebook Live, and while they’re not available regular streamers as yet, you’d imagine that, at some stage, Facebook will look to extend them, which could provide more ways to make your live broadcasts look better, and generate more engagement.

Of course, there are existing poll options and tools within Facebook Live that you could also consider, but these new tools allow for more customization – and importantly, branding, which can help to build your presence via Live. 

And given the resurgence of Live, Facebook will be hoping to carry that popularity beyond the current lockdown period, catering to increasing demand and usage – and ideally, creating a new Facebook Live eco-system that enables new creators to flourish and brings more viewers to the option. The main focus of these tools, at least for regular users, is to facilitate charity streams and provide options for artists, but the pro tools will also spark interest, with more businesses looking to tap into that expanded Live audience.

With users increasingly turning to tools like Live to connect, that could facilitate new digital trends that take hold long into the future, so definitely, it’s worth paying attention to the current shifts, and noting where they go from here.

The new Live Producer interface can be accessed here, with comment moderation and clipping available from today. Facebook says that its new graphics options will be made available to all “later this year”. 

Socialmediatoday.com

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The Drum | Trump’s Instagram & Facebook Reinstatement Won’t Cause Marketers To Riot Yet, Experts Say

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The Drum | Trump's Instagram & Facebook Reinstatement Won’t Cause Marketers To Riot Yet, Experts Say

While the reinstatement of Donald Trump’s Twitter account in November had some advertisers packing up in protest, many will strike a different tune with Meta-owned Facebook and Instagram, experts predict.

Meta Wednesday announced that it’s lifting the ban on a handful of Facebook and Instagram accounts, including that of former US president Donald Trump – who was suspended nearly two years ago following the January 6, 2021 riots at the Capitol.

In a blog post yesterday, Nick Clegg, Meta’s president of global affairs, explained the reasons for the company’s decision, saying that it “evaluated the current environment” as it pertains to the socio-political landscape and security concerns and determined that “risk has sufficiently receded.” As a result, the company will welcome Trump back onto Facebook and Instagram.

The former president will be expected to comply with Meta’s user policies, but, considering his past violations, will face “heightened penalties for repeat offenses,” Clegg explained.

While it’s unclear whether Trump will become an active user on either platform following the decision, media and marketing experts are already sounding alarm bells at his potential return.

In particular, experts are cautious considering recent developments at Twitter. Elon Musk’s turbulent takeover – which has included mass layoffs, dramatic platform changes and the decision to reinstate the accounts of controversial figures like Trump and Kanye West (whose account has since been re-suspended) – has led to an exodus of advertisers. Could Meta’s decision to reintroduce Trump invite a similar fate?

‘Fear, frustration and protest’ could catalyze drawback

Concerns regarding brand safety and suitability on Facebook and Instagram are piquing among marketers. Trump’s presence on social media has long proven to exacerbate the spread of misinformation online. The risks of a potential recession, paired with new political tensions spurred by the 2022 midterms and the anticipation of the 2024 presidential election, may only up the ante.

“Misinformation on Meta’s platforms was an issue prior to Trump’s ban, during the ban and will likely continue to be an issue, even with the new [policies that] Meta has put in place,” says Laura Ries, group director of media and connections at IPG-owned ad agency R/GA. In light of this fact, Ries says, “Advertisers will need to continue to consider the type of content they’ll show up next to when evaluating whether or not to advertise on the platforms, especially as we march toward the 2024 election.”

She predicts that Meta may see some advertisers leave Facebook and Instagram “out of fear, frustration or protest.”

Others agree. “I suspect advertisers will not be pleased with this move and might make reductions in spend as they have done with Twitter,” says Tim Lim, a political strategist, PR consultant and partner at creative agency The Hooligans.

Although some advertisers are sure to pull back or cut their investments, the number will likely be low – largely because the scale and reach promised by both Facebook and Instagram will make it hard for most advertisers to quit. Smaller brands and startups in particular often rely heavily on Meta’s advertising business to spur growth, says Ries.

A ripple, not a wave

Most industry leaders believe Trump’s reinstatement won’t cause anything more than a ripple in the advertising industry. “Marketers who advertise on Facebook and Instagram care about their own problems, which generally [entail] selling more products and services,” says Joe Pulizzi, an entrepreneur, podcaster and author of various marketing books. “If Meta helps them do that, they don’t care one bit about brand safety – unless this blows up into a big political issue again. It might not, so marketers won’t do a thing.”

The sentiment is underscored by Dr Karen Freberg, a professor of strategic communications at University of Louisville, who says: “Facebook and Instagram are key fundamental platforms for advertisers. Marketers may … be aware of the news, but I am not sure if it will make a drastic change for the industry.” She points out that Twitter’s decision to lift the ban on Trump’s account in November caused such a big stir among marketers advertisers that Meta’s decision to do the same may come as less of a shock.

Trump’s return may even benefit Meta’s ads business by giving the company new opportunities to serve ads to Trump devotees, says Pulizzi. Ultimately, he says, Meta “needs personalities like Trump,” who, whether through love or hate, inspire higher engagement. “With Facebook plateauing and Instagram now chasing – and copying – TikTok at every turn, Trump’s follower base is important to Meta, which is hard to believe, but I think it’s true.”

But while some users may be energized by the former president’s return to Meta platforms, others may be outraged – even to the point of quitting Facebook and Instagram, points out Ries. In this case, she says, “advertisers will need to follow them to TikTok, Snap or other platforms where they’re spending their newfound time.”

R/GA, for its part, which services major brands including Google, Samsung, Verizon and Slack, will work on “a client by client basis” to address concerns about Facebook, Instagram or any other platform, says Ries. “R/GA recommended pausing activity on Facebook and Instagram after the insurrection and won’t hesitate to do so again if another incident occurs.”

For more, sign up for The Drum’s daily US newsletter here.

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Snap Launches New Ad Campaign to Showcase its AR Offerings

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Snap Launches New Ad Campaign to Showcase its AR Offerings

Snapchat has launched a new promotional campaign which leans into the uniqueness of its viral AR trends, with a showcase of bizarre effects, as a means to present people with a different perspective on the real world.

Pretty trippy, huh?

As explained by Snap:

At Snap, we celebrate the joy, irreverence, and spontaneity of communicating with your real friends in fun, unexpected ways. Over the years, we’ve pushed the boundaries of how people see and experience the world through augmented reality. AR makes conversations and experiences better, and unlocks new ways to connect with others, learn about the world, shop, and more. [Our new campaign] shows you what it’s like to see the world the way Snapchatters do.”

It’s pretty weird, but will that get more people using Snap?

Certainly, the campaign will grab attention, and with 72% of active Snapchat users already engaging with AR elements in the app every day, there’s clearly a lot of interest in these types of weirdo activations that provide a new way of seeing the familiar.

Maybe that’ll prove to be a good lure to get people into the app, and broaden its user base. I mean, at the least, it’ll spark intrigue, which will likely get at least a few more people downloading the app to see what they can do.

AR is a key focus for Snap, and despite operating at a much smaller scale than Meta and Apple, which are both also investing big in AR projects, Snap has continued to punch above its wait in this area, by continually coming out with AR content that grabs attention, and engages audiences.

Meta is still struggling to maintain relevance with younger audiences, a key element that could de-rail its metaverse vision, while Apple has actually leaned on Snap to help showcase its advanced AR tools over time.

If nothing else, Snapchat has its finger on the pulse, which is why virtually every AR trend – from anime filters to baby faces, from crying faces to vomiting rainbows – all of these have originated from Snapchat, and that’s remained consistent over time, even with newer platforms like TikTok entering the same realm.

Snap is very in-tune with its user base, which is also why its Snapchat+ subscription offering is already doing better than Twitter Blue, even with the addition of tweet editing verification ticks (Snapchat+ has over 1.5 million paying subscribers, versus an estimated 325k for Twitter Blue).

That community sense has helped Snap maintain growth and relevance. But it also needs to expand – and maybe, through a bizarre showcase like this, that could help to make more people aware of the things that they can do in the app.

And this is how Snapchat Lenses tend to be shared. Somebody uses it, then they just have to show their friends.

In this respect, it seems like a good initiative, which could help Snap spark more interest and engagement.

It also serves as a demo of scanning in the Snap camera – if you want to try out any of the Lenses featured in the ad, you can scan the screen in the Snap camera, which will then open up whichever Lens is featured at that moment.

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Leveraging Social Media To Grow Your Career In 2023

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Leveraging Social Media To Grow Your Career In 2023

Employees are ready to change their jobs, with nearly half of American workers planning to look for a new job in the coming six months. According to a new Robert Half report, which surveyed 2,500 professionals, around 46% of them said they plan on making a career or job change in the first half of the year.

Job-hopping has become a workplace trend among young working professionals in the post-pandemic labor market. A recent Gallup study found that 60% of surveyed millennials – ages 27 to 40 years – are more likely to look for different opportunities this year. The percentage of non-millennials workers looking to switch jobs is roughly 15% lower.

A majority of Generation Z candidates have also claimed that they are likely to make a job change this year. In a 2022 Lever Great Resignation report, around 65% of Gen Z professionals said that they are likely to leave their job by the end of the year. Moreover, 13% of them are twice as likely to quit their jobs in the next month.

Job-hopping has become almost synonymous in the post-COVID workforce, and younger professionals are fueling this trend by leaving unfulfilling roles and moving on to greener pastures.

Yet, with so many professionals changing jobs, or looking to switch careers, even against the backdrop of a looming recession, many of them have geared themselves towards social media as a way to build a professional brand and market themselves to potential employers.

Using Social Media For Career Growth

Keeping your social media professional can be a hard ball to juggle. In a 2020 Harris Poll survey, around 70% of employers said that every company should screen candidates’ social media throughout the hiring process. Additionally, the majority of employers – 78% – believe that all their current employees should adhere to a work–appropriate social media profile.

Employees should care about what they share and post on social media. Although the debate over whether social media screening during the hiring process is ethical is still ongoing, candidates willing to leverage social media to develop or boost their careers will need to set up a social media strategy that can help them land the job they want.

Much of our digital identity is pinned to our social media accounts, and a lot of what we share, like and the people we interact with via these channels can speak a great deal of the types of person we are outside of the workplace.

Aside from employees using these platforms to grow their network, or search for possible job opportunities, employers and recruiters are using it to look for any possible red or green flags that you might bring to the workplace.

Social media has moved beyond its traditional form, and today it’s become a digital ecosystem that helps to connect like-minded professionals and their potential employers.

How To Use Social Media To Boost Career Opportunities

Searching for a job is more than browsing through recruitment websites and job listings on LinkedIn or Google. The internet, and social media is a vast place, with near-endless possibilities, and when it comes to growing your career through social media, you will need to know a few things first.

Have A Social Strategy

It might sound strange at first, but having a social media strategy will help you come in contact with the right people faster. Your social media strategy should include building an online identity that reflects your professional and personal side.

You can use different platforms for different connections or networks, it’s all about how you present yourself through your brand. Think of the type of content you share regularly, does it reflect who you are as a professional? How often do you post, or reply to comments and messages? Are there any areas where you can improve or update the information to help you grow your network of contacts?

Write some questions down to get you started, and start working on building an online identity that can get noticed by like-minded individuals in the same industry.

Network With Industry Professionals

Nowadays it’s easier than ever before to reach out to a company or recruiter through their social media, and the same goes for connecting with professionals working in the same industry.

Instead of using social media to only share insightful content, or engage with your friends, try to grow your professional network. On top of this, it’s important to engage with these people as well, even if it’s simply exchanging a few words now and again.

Be active in your mission to get to know the people that are out there, and spend a bit of time researching their profiles to better understand the type of skills and qualifications these people may have. Networking is one of the best possible ways to move around your industry without putting in much effort.

Grow Your Skills

Looking at other people’s social media profiles, whether it’s Twitter or Indeed.com, or even Instagram will give a better idea of the type of skills you might need to develop to help grow and make the next big career jump.

Often professionals will share their skills, and what they’re experts in at the top of their social media accounts, this way it is easier for recruiters to know who the person is, and for like-minded professionals to engage with them.

If you compare the skills of several professionals already working in the field you’re interested in, you will get a better idea of where you might need to upskill yourself by completing some courses or doing a bit of reading.

When we say advertise, we don’t necessarily mean flashy and colorful digital adverts that you’d hope will get the attention of your potential employer.

Instead try and convey your expertise through the type of content you can share such as blog posts, news articles, industry research, or even projects you’ve worked on. Additionally, you can also share your job title and relevant experience in the bio section of your profile.

The better you are at showing people your expertise in a professional, yet unpretentious way, the faster your feed will fill up with similar content and other experienced individuals.

Update Your Profiles

This is relevant to almost every social media profile you have, regardless of what you use it for. People often neglect social media platforms they don’t use anymore, and while it can be tedious to spend so much time updating photos or replying to messages, decide on a couple of platforms you’d like to use and stick to them.

Make sure that the platforms you end up using have a recent photo, and that all other relevant personal information has been updated such as your job title, industry experience, and your current city. You don’t need to do this every week, only when needed, or when you’ve changed jobs or moved.

The better you curate your social media, the easier it will be for employers and recruiters to notice you as you actively begin to network.

Final Words

Social media can be a professional tool, despite it receiving so much negative clout in recent years. Although it’s hard to determine whether possible employers or recruiters will screen your social media accounts before or during the hiring process, it’s best to always keep a well-groomed online identity – especially if you’re looking to make progress in your career.

Make well-informed decisions, and think about the type of content you’re sharing. Remember to engage with like-minded professionals, and have conversations online through the information you share with your followers.

The better you are at curating one or two social media platforms for career purposes, the quicker you’ll be able to expand your network, and grow your professional skills. Don’t think too much about it, try and have a balance as much as possible, as this will help you to enjoy your social media experience while maintaining a professional, yet fun digital identity.

Published First on ValueWalk. Read Here.

Featured Image Credit: Photo by Fauxels; Pexels; Thank you!

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