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Facebook Announces 2021 Communities Summit, Launches New, $350k Community Awards Program

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Facebook has announced the date of its 2021 Communities Summit, with the virtual event set to be held on November 4th, where Facebook will bring together moderators from various Facebook groups, in order to provide insights and tips, and share previews of upcoming tools and features.

As explained by Facebook:

“The Facebook Communities Summit is an opportunity to bring together community builders from around the world so they can connect with one another, hear from our executives about the latest product features and learn from each other’s experiences. This year, FCS will be hosted virtually and we will showcase our latest products that will empower group members and admins to build meaningful and impactful communities and highlight those making a difference across the world.”

Previous Communities Summit events have seen the launch of various groups features, including moderation tools, group ad options, new group types, and more.

Facebook’s always working on new groups features, with more recent tests focused on sharing posts to multiple groups and Community Awards to encourage positive contributions.

Facebook Community Awards

These may get focus at the November event, while Facebook could also look to announce even more groups options to assist in effective management, and keep building usage of one the platform’s key engagement options.

In addition to this, Facebook’s also launching a new ‘Community Awards’ program, which will further highlight the work that moderators do to build and maintain their communities.

Facebook Community Awards

“The first-ever Facebook Community Awards feature 22 nominees across seven categories, who are doing meaningful work by inspiring others, making an impact and bringing people together across various interests and topics.”

Seven winners will each receive $50k, as well as support from Facebook to further grow their communities.

“To help select the winners, we want to give people a chance to hear their stories and vote for their favorites. Vote for who you find the most inspiring here. Voting is available on mobile devices and is open from October 7 – October 22. Limited to one vote per category per person. Award winners will be announced at the Facebook Communities Summit.”

As noted, groups, at 1.8 billion active users, remains one of Facebook’s key elements, and as such, Facebook needs to do all that it can to maintain group activity, and keep people coming back more often.

In fact, in recent times, groups have become even more important, with people moving away from public sharing, and the backlash that can come with such, and towards more private discussion among more sympathetic, like-minded communities.

The COVID situation has made group activity even more resonant, and while that does also lead to concerns around filter bubbles, and even radicalization for some, for many others, Facebook groups are a key social connector, on many critical aspects. 

You can learn more about the Facebook Communities Summit, and RSVP to the event here, while you’ll also be able to tune in to all the Summit events on the Facebook App Facebook Page.

Socialmediatoday.com

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Fed-up accountant 'shocked and disappointed' after his Facebook account is taken down again

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Fed-up accountant 'shocked and disappointed' after his Facebook account is taken down again

A fed-up accountant has spoken of his “disappointment” after his Facebook page was taken down AGAIN. Last July, we told how Suleiman Krayem feared …

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Twitter Tests New Quick Boost Option for Tweets

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Twitter Tests New Quick Boost Option for Tweets

Here’s the difficult thing with Twitter no longer having a comms department – now, there’s nowhere to go to confirm info about the app’s latest updates and features, and where each is available, etc.

Case in point – this week, Twitter appears to have launched a new in-stream boost option for tweets, which provides a quick and easy way to promote your tweet without having to launch a full ad campaign.

As you can see in these screenshots, posted by Jonah Manzano (and shared by Matt Navarra), the new boost option would be available direct from a tweet. You’d simply tap through, select a budget, and you would be able to boost your tweet then and there.

Which seems to be new, but also seems familiar.

It’s sort of like Twitter’s Quick Promote option, but an even more streamlined version, with new visuals and a new UI for boosting a tweet direct from the details screen.

Tweet boost

So it does seem like a new addition – but again, with no one at Twitter to ask, it’s hard to confirm detail about the option.

But from what we can tell, this is a new Twitter ad process, which could provide another way to set an objective, a budget, and basic targeting parameters to reach a broader audience in the app.

Which could be good, depending on performance, and there may well be some tweets that you just want to quickly boost and push out to more people, without launching a full campaign.

It could also be a good way for Twitter to bring in a few more ad dollars, and it could be worth experimenting with to see what result you get, based on the simplified launch process.

If it’s available to you. We’d ask Twitter where this is being made available, but we can’t. So maybe you’ll see it in the app, maybe not.

Thus is the enigma of Twitter 2.0.



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Twitter faces lawsuit by advisory firm for $1.9 million in unpaid bills

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Twitter faces lawsuit by advisory firm for $1.9 million in unpaid bills

US-based advisory firm Innisfree M&A Incorporated sued Twitter on Friday in New York State Supreme Court, seeking about $1.9 million compensation for what it says are unpaid bills. Reuters File Photo

New York: US-based advisory firm Innisfree M&A Incorporated sued Twitter on Friday in New York State Supreme Court, seeking about $1.9 million compensation for what it says are unpaid bills after it advised the social media company on its acquisition by Elon Musk last year.

“As of December 23, 2022, Twitter remains in default of its obligations to Innisfree under the agreement in an amount of not less than $1,902,788.03,” the lawsuit said.

Twitter and a lawyer for Innisfree did not respond to queries.

Elon Musk in October closed the $44 billion deal announced in April that year and took over microblogging platform Twitter.

In January 2023, Britain’s Crown Estate, an independent commercial business that manages the property portfolio belonging to the monarchy, said that it had begun court proceedings against Twitter over alleged unpaid rent on its London headquarters.

Advertising spending on Twitter Inc dropped by 71% in December, data from an advertising research firm showed, as top advertisers slashed their spending on the social-media platform after Musk’s takeover.

The banks that had provided $13 billion in financing last year for the Tesla chief executive’s acquisition of Twitter abandoned plans to sell the debt to investors because of uncertainty around the social media company’s fortunes and losses, according to media reports.

Recently, Twitter made its first interest payment on a loan that banks provided to help finance Musk’s purchase of the social media company last year.

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