Connect with us

SOCIAL

Facebook Announces New Policy to Crackdown on Manipulated Media

Published

on

facebook announces new policy to crackdown on manipulated media

With other social media platforms looking at how they can utilize manipulated media for features, including deepfakes, Facebook has announced the first iteration of its policy to stop the spread of misleading fake videos, as part of its broader effort to pre-empt the potential rise of problematic deepfake videos.

Facebook says that it’s been meeting with experts in the field to formulate its policy, including people with “technical, policy, media, legal, civic and academic backgrounds”.

As per Facebook:

“As a result of these partnerships and discussions, we are strengthening our policy toward misleading manipulated videos that have been identified as deepfakes. Going forward, we will remove misleading manipulated media if it meets the following criteria:

  • It has been edited or synthesized – beyond adjustments for clarity or quality – in ways that aren’t apparent to an average person and would likely mislead someone into thinking that a subject of the video said words that they did not actually say. And:
  • It is the product of artificial intelligence or machine learning that merges, replaces or superimposes content onto a video, making it appear to be authentic.”

Facebook says that it’s new policies do not extend to content which is parody or satire, “or video that has been edited solely to omit or change the order of words”. The latter may seem somewhat problematic, but this type of editing is already covered in Facebook’s existing rules – though Facebook does also note that:

“Videos which don’t meet these standards for removal are still eligible for review by one of our independent third-party fact-checkers, which include over 50 partners worldwide fact-checking in over 40 languages. If a photo or video is rated false or partly false by a fact-checker, we significantly reduce its distribution in News Feed and reject it if it’s being run as an ad. And critically, people who see it, try to share it, or have already shared it, will see warnings alerting them that it’s false.”

So why doesn’t Facebook just remove these as well – if Facebook has the capacity to identify content as fake, and it’s reported as a violation, Facebook could just remove all of it, deepfake or not, and eliminate it as a problem.

But Facebook says that this approach could be counter-intuitive, because those same images/videos will be available elsewhere online.

This approach is critical to our strategy and one we heard specifically from our conversations with experts. If we simply removed all manipulated videos flagged by fact-checkers as false, the videos would still be available elsewhere on the internet or social media ecosystem. By leaving them up and labelling them as false, we’re providing people with important information and context.”

So, Facebook’s framing its decision not to remove some manipulated content as a civic duty, which is similar to its approach on political ads, which Facebook won’t subject to fact-checking because:

People should be able to see for themselves what politicians are saying. And if content is newsworthy, we also won’t take it down even if it would otherwise conflict with many of our standards.”

So it’s helping, it’s serving the public interest – and Facebook in no way benefits from hosting such content, and the subsequent engagement it generates, on its platform, as opposed to removing it, and then, potentially, seeing users migrate to some other social network in order to facilitate the same discussion. That’s got nothing to do with it. Purely to benefit the public.

Skepticism aside, deepfakes are clearly an area of concern for the major networks heading into 2020, with Twitter, Google and Facebook all running their own, independent research projects to establish the best ways to detect and remove such content. They’re not doing this for no reason – with so much emphasis on the potential dangers of deepfakes for manipulative messaging, it may well suggest that the platforms are seeing increased focus on this type of activity from bad actors, and they’re working to head it off before it has a chance to cause problems. 

Given the focus on misinformation since 2016, and the willingness of some to believe what they choose to, you can imagine that deepfakes could indeed be a major weapon for political activists. And worse, in many cases, even when a fake video has been proven false, it’s already too late. The damage has been done, the anger embedded, the opinion formed.

Case in point, this video has been circulating around Facebook for a few years, depicting a Muslim refugee smashing up a Christian statue in Italy with a hammer.

Facebook fake video

Except its not a Christian statue, he’s not a refugee, and the video wasn’t recorded in Italy. The actual incident occurred in 2017 in Algeria – a majority Muslim nation – where the statue of a naked woman has long been a subject of religious debate.

This misleading framing of the video has been debunked, repeatedly, and reported. But it still comes up every now and then, sparking anti-Muslim sentiment, even though the details are completely false (and as you can see, this version was viewed more than 1.1 million times).

This video is not a deepfake, but as noted, even though people can scroll through the comments and find out that it’s false, even though it’s been debunked over and over, it largely doesn’t matter. The social media news cycle moves fast, and sharing is easy. Most users view things like this once, take it at face value, pass it on, then move on to what’s next. 

You can imagine the same approach will apply to deepfakes – what happens, for example, if someone posts a deepfake of Joe Biden saying something condemning? Various obviously manipulated Biden videos are already sifting through Facebook’s network – a deepfake would likely gain traction very fast, probably too fast to reign in. Opinions solidified, responses felt. 

You can see why, then, all the major players are working so hard to head off this next level of manipulation at the pass.

As noted, this also comes as TikTok is reportedly working on a new tool which will turn deepfakes into a feature, of sorts.

TikTok deepfake tool

TikTok says that it has no plans to release the feature into markets outside of China, with the feature actually being tested in Douyin, the Chinese version of TikTok. But given the app’s potential requirement to share its data with the Chinese Government, that could be even more concerning – through this process, users would need to provide a biometric face scan, which TikTok could then, theoretically, store on its servers.  

The Chinese Government has the most sophisticated citizen surveillance network in the world, comprising of more than 170 million CCTV cameras, the equivalent of one for every 12 people in the country. All of these cameras are equipped with advanced facial recognition capacity, and China has already been using this to identify Uighar Muslims, people who have evaded fines and protesters in Hong Kong

Imagine if it also had a database of TikTok users, made available by this feature? You could argue that most adults have a drivers’ license, and that would be enough to set off the system regardless, but only around 369 million Chinese people are registered to drive, out of 1.39 billion citizens, while TikTok users can sign up from the age of 13. That’s a lot of valuable data.

Aside from the manipulative concerns of deepfakes, TikTok may have also found a new issue to contend with (note: TikTok has said that the functionality, which is not approved, would only be available to older users).

In summary, deepfakes could become a major problem, on several fronts, which is why Facebook is putting in the work now to stop the next major misinformation trend.

As Ben Smith, the Editor in Chief of BuzzFeed noted recently:

I think the media is totally prepared not to repeat the mistakes of the last [election] cycle… but I’m sure we will **** it up in some new way we aren’t expecting.”

Could deepfakes be the thing that throws the next election cycle off balance?

Definitely an element to watch in 2020.

Socialmediatoday.com

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

SOCIAL

12 Proven Methods to Make Money Blogging in 2024

Published

on

Make money blogging

 

Make money bloggingThis is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

  • Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
  • Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
  • Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

  • Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
  • Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
  • Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

  • Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
  • Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
  • Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

  • Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
  • Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
  • Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

  • Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
  • Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
  • Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

  • Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
  • Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
  • Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

  • Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

  • Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
  • Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
  • Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

  • Identify audience needs: Develop products that address the specific needs and desires of your target audience.
  • High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
  • Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

  • Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
  • Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
  • Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

  • Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
  • High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
  • Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.

Conclusion:

Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SOCIAL

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

on

By

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SOCIAL

Catering to specific audience boosts your business, says accountant turned coach

Published

on

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending