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YouTube Implements New Restrictions on Data Collected from Videos Aimed at Children

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As we settle into the new year, YouTube has issued a reminder that its new restrictions on data collection from videos aimed at children are now coming into effect.

Originally announced in September, the new measures aim to better protect younger users by removing data targeting features on videos identified as being aimed at kids – as explained by YouTube:

“Starting in about four months, we will treat data from anyone watching children’s content on YouTube as coming from a child, regardless of the age of the user. This means that we will limit data collection and use on videos made for kids only to what is needed to support the operation of the service. We will also stop serving personalized ads on this content entirely, and some features will no longer be available on this type of content, like comments and notifications.”

YouTube introduced a new audience setting to YouTube Studio back in November which enables creators to indicate whether or not their content is made for kids. YouTube says that creators should set the designation themselves, but that it will also utilize its machine learning tools to identify such content, and that it will override a creator designation “if abuse or error is detected”.

The initial change was announced after the US Federal Trade Commission hit Google with a record $170 million penalty last year as part of a settlement over an investigation into the privacy of children’s data on the Google-owned video site. The shift in approach to kids content has also lead to confusion among YouTube creators, who say that the new rules are not entirely clear on what qualifies as ‘aimed at children’ and how they can ensure compliance.

For its part, YouTube says that it’s committed to helping creators “navigate this new landscape and to supporting our ecosystem of family content” via new assistance tools and prompts. YouTube says that it will share more information on these tools “within the coming months”.

It’s a complicated time for creators, with the introduction of new privacy regulations like these, along with the launch of California’s Consumer Privacy Act (CCPA). Wading through these more complex data privacy elements will add significantly to their considerations, but when the bottom line impact relates to the protection of children for exploitative purpose, the ends largely justify the means.

YouTube has previously called for more clarifications in the Children’s Online Privacy Protection Act (COPPA), but at present, the current state of play will require more vigilance, and impose more restrictions, for creators and advertisers in certain sectors.

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We’ll see how the new rules play out in terms of improvements throughout the year.

Socialmediatoday.com

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Google Workspace vs. Microsoft 365: What’s the best office suite for business?

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Google G Suite vs. Microsoft Office

Once upon a time, Microsoft Office ruled the business world. By the late ‘90s and early 2000s, Microsoft’s office suite had brushed aside rivals such as WordPerfect Office and Lotus SmartSuite, and there was no competition on the horizon.

Then in 2006 Google came along with Google Docs & Spreadsheets, a collaborative online word processing and spreadsheet duo that was combined with other business services to form the Google Apps suite, later rebranded as G Suite, and now as Google Workspace. Although Google’s productivity suite didn’t immediately take the business world by storm, over time it has gained both in features and in popularity, boasting 6 million paying customers, according to Google’s most recent public stats in March 2020.

Microsoft, meanwhile, has shifted its emphasis away from its traditional licensed Office software to Microsoft 365 (formerly Office 365), a subscription-based version that’s treated more like a service, with frequent updates and new features. Microsoft 365 is what we’ve focused on in this story.

Nowadays, choosing an office suite isn’t as simple as it once was. We’re here to help.

Google Workspace vs. Microsoft 365

Google Workspace and Microsoft 365 have much in common. Both are subscription-based, charging businesses per-person fees every month, in varying tiers, depending on the capabilities their customers are looking for. Although Google Workspace is web-based, it has the capability to work offline as well. And while Microsoft 365 is based on installed desktop software, it also provides (less powerful) web-based versions of its applications.

Both suites work well with a range of devices. Because it’s web-based, Google Workspace works in most browsers on any operating system, and Google also offers mobile apps for Android and iOS. Microsoft provides Office client apps for Windows, macOS, iOS, and Android, and its web-based apps work across browsers.

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