This will be welcome news to many.
The experiences documented in the video are no doubt familiar to many – and now, you’ll no longer have to suffer the same.
As per Facebook:
“Dark mode for WhatsApp offers a fresh look on a familiar experience. It’s designed to reduce eye strain in low light environments. And we hope it helps prevent those awkward moments when your phone lights up the room.”
Dark mode has been one of the app’s most requested features, with users repeatedly calling on the company to implement dark mode in response to its every announcement – similar to how users call for Twitter to add tweet editing after every one of its updates.
Look, personally I don’t really get the ‘dark mode’ movement – outside of the noted health benefits – but there is a significant cohort of app users who are passionate about the alternate color schemes.
But cool looks aside, there are serious health benefits. The key here is that dark mode options in apps limit the use of blue light, which is designed to improve readability in the daylight. In low-light, however, blue light can cause your brain to stop producing melatonin, which can lead to disrupted sleep cycles, making it harder to fall and stay asleep.
And with so many of us now checking our phones in bed before retiring for the night, this is a significant concern – in fact, research shows that since 1985, the percentage of adults who are getting less than six hours sleep per night has increased by 31%.
With so many things to be stressed about, the constant barrage of news and information, it helps to be on top of your game. Less sleep makes this more difficult.
So, there are key benefits to using dark modes, and you should, indeed, be using them. And now, you can on WhatsApp too.
WhatsApp Dark Mode is rolling out this week – users on Android 10 and iOS 13 can use dark mode by enabling it in system settings, while users on Android 9 and below can go into WhatsApp Settings > Chats > Theme and select Dark.
TikTok Announces Updated CAP University Marketing Education Course
Looking to gear up your TikTok marketing game as we head into the new year?
This could help – this week, TikTok has announced the Fall Semester curriculum of its Creative Agency Partnerships (CAP) University program, which aims to ‘teach agency creatives how to show up on the platform’.
As outlined in the video clip, CAP University aims to provide in-depth training and insight for marketing and ad partners, to help them maximize their use of the platform for their clients’ promotions.
The initiative was first launched back in April, with an initial course run, but now, TikTok has updated its lesson plan for the next phase.
The most significant new addition is ‘Content to Cart’, which explores the potential of eCommerce in the app, via its evolving set of product and shopping showcase tools.
That’s a key focus for TikTok, which has already seen big success with in-stream shopping elements in the Chinese version of the app. TikTok’s hoping to further integrate the same over the next year, as part of a bigger push to expand user behaviors, and maximize revenue and creator monetization opportunities.
As such, it could be a valuable addition to the CAP University curriculum, both for TikTok and participants. If TikTok can get more brands considering their commerce opportunities, that could help to guide more action and interest, which may be another lever to drive shopping interest.
It’s not open to everyone, but for agency personnel looking to up their TikTok knowledge, it could be a worthy consideration.
You can learn more about CAP University’s Fall Semester curriculum here.