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Facebook Gains Approval for WhatsApp Pay in Brazil, Nine Months After Initial Suspension

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Facebook’s eCommerce push has been given a boost with Brazilian regulators finally approving the company’s plans for facilitating payments within WhatsApp.

As reported by Reuters:

“Brazil’s central bank on Tuesday cleared the way for Facebook’s WhatsApp messaging service to let its users send each other funds using the Visa and Mastercard card networks, months after vetoing WhatsApp’s initial attempt.”

Indeed, Facebook initially announced the launch of WhatsApp payments in Brazil last June, the first step towards making the nation’s most popular messaging app into an eCommerce tool.

But a week later, the launch was shut down, with Brazilian regulators citing concerns about the impact on the local mobile payments space, and the capacity to “preserve an adequate competitive environment”. Nine months later, Brazilian regulators have finally approved Facebook’s plan, which could pave the way for the next big shift in WhatsApp use, and converting the app into an all-in-one connective powerhouse.

Building such capacity has become a key focus for Facebook, with the added ability to shop and make payments in the app extending its use case, and making it a more essential tool in some regions. Facebook’s also working to build the same capacity in India, where it’s hoping to make WhatsApp a critical tool in everyday life, and with payments now also available in Brazil, where WhatsApp has more than 120 million users, that’s another key step in building on the ubiquity of the app.

For many Brazilians, WhatsApp is already crucial. As per Statista, a survey conducted in January found that among Brazilian mobile internet users who had WhatsApp installed on their phones, 86% of respondents indicated that they use the app every day.

With that level of usage, you can see why Facebook is so keen to expand the app’s use case, and facilitating funds transfers and payments will enable WhatsApp to lean further into the eCommerce shift, fueled by the pandemic, in order to build on that reliance and market presence.

Eventually, Facebook will be looking to open up more business options within WhatsApp, and connect more businesses into these markets. Payments is a big part of this, and today’s approval is a significant step in the next development of these tools.  

Socialmediatoday.com

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17 Content Options for Each Stage of the Sales Journey [Infographic]

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17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

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Meta Soars by Most in Decade, Adding $100 Billion in Value

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Meta Soars by Most in Decade, Adding $100 Billion in Value

Correction: February 2, 2023 This article has been revised to reflect the following correction: An earlier version of this article misstated how much Meta expected to spend on its deal with the virtual reality start-up Within. It is $400 million, not $400 billion. Meta’s stock surged on Thursday …

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Twitter’s Cancelling Free Access to its API, Which Will Shut Down Hundreds of Apps

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Twitter’s Cancelling Free Access to its API, Which Will Shut Down Hundreds of Apps

Well, this is certainly problematic.

Twitter has announced that, as of February 9th, it’s cutting off free access to its API, which is the access point that many, many apps, bot accounts, and other tools use to function.

That means that a heap of Twitter analytics apps, management tools, schedulers, automated updates – a range of key info and insight options will soon cease to function. Which seems like the sort of thing that, if you were Twitter, you’d want to keep on your app.

But that’s not really how Twitter 2.0 is looking to operate – in a bid to rake in as much revenue as absolutely possible, in any way that it can, Twitter will now look to charge all of these apps and tools. But most, I’d hazard a guess, will simply cease to function.

The bigger business apps already pay for full API access – your Hootsuite’s and your Sprout Social’s – so they’ll likely be unaffected. But it could stop them from offering free plans, which would have a big impact on their business models.

The announcement follows Twitter’s recent API change which cut off a heap of Twitter posting tools, in order, seemingly, to stop users accessing the platform through a third-party UI. 

Now, even more Twitter tools will go extinct, a broad spread of apps and functions that contribute to the real-time ecosystem that Twitter has become. Their loss, if that’s what happens, will have big impacts on overall Twitter activity.

On the other hand, some will see this as another element in Twitter’s crackdown on bots, which Twitter chief Elon Musk has made a personal mission to eradicate. Musk has taken some drastic measures to kill off bots, some of which are having an impact, but Musk himself has also admitted that such efforts are reducing overall platform engagement

This, too, could be a killer in this respect

It’ll also open the door to Twitter competitors, as many automated update apps will switch to other platforms. This relates to things like updates on downtime from video games, weather apps, and more. There are also tools like GIF generators and auto responders – there’s a range of tools that could now look for a new home on Mastodon, or some other Twitter replicant. 

In this respect, it seems like a flawed move, which is also largely ignorant of how the developer community has facilitated Twitter’s growth. 

But Elon and Co. are going to do things their own way, whether outside commentators agree or not – and maybe this is actually a path to gaining new Twitter data customers, and boosting the company’s income. 

But I doubt it.

If there are any third-party Twitter apps that you use, it’ll be worth checking in to see if they’re impacted before next week.



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