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LinkedIn Publishes New Guide on Establishing a Thought Leadership Strategy



With 66% of professionals noting that they would be more likely to recommend a company or brand if they followed a company executive on social media, the importance of thought leadership, and highlighting your internal experts via social platforms, clearly has merit.

But it’s not so easy to establish people as thought leaders – it’s not a ‘set and forget’ or simply automated task that you can assign to just anybody, or expect from all employees.

So how can you go about mapping an effective, responsive thought leadership growth strategy to highlight your internal champions and executives?

This week, LinkedIn has published a new, 50-page guide on exactly that.

In its “Business of Thought Leadership” guide, LinkedIn shares a range of tips and notes on thought leadership approaches, beginning with the basics of how to get started.

LinkedIn thought leadership guide

LinkedIn provides a range of insights, including pointers on how to approach your strategy, and how to develop your leadership voice.

LinkedIn Thought Leadership Guide

LinkedIn also provides real-life examples of leaders, and how they approach their content.

LinkedIn Thought Leadership guide

As well as more specific notes on how to use LinkedIn’s tools to maximize your reach and resonance.

LinkedIn thought leadership guide

In this respect, the guide goes hand in hand with LinkedIn’s latest tools for member profiles, which enable users to expand their content reach, and build their presence on the platform via live-streaming and honing in on specific industry topics.

Used in conjunction with these tips, the latest creator tools will help LinkedIn users further solidify their presence, and connect with more people within their respective fields.

Which is why this is a perfect time to download and check out this new guide. There’s a heap of helpful notes in here to help share your strategy – and even if you’re confident in your process, it’s worth having a read to ensure you’re covering all angles.

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You can download LinkedIn’s “The Business of Thought Leadership” guide here.




Jack Dorsey Exits Twitter Board, Clearing the Way for the Elon Musk Era at the App



Elon Musk Launches Hostile Takeover Bid for Twitter

While there’s no new news on the Elon Musk takeover saga, we do have another reminder that Twitter’s leadership team is never going to be the same, regardless of what comes next, with co-founder and former CEO Jack Dorsey today leaving the Twitter board, effective immediately.

Dorsey’s full exit removes another big chunk of experience from the company – over the past two weeks, Twitter has lost:

  • Consumer product leader Kayvon Beykpour, who’d worked at Twitter for four years
  • Head of revenue product Bruce Falck (5 years)
  • Ilya Brown, a VP of product management (6 years)
  • Katrina Lane, VP of Twitter Service (1 year)
  • Max Schmeiser, head of data science (2 years)

That said, Dorsey’s move, isn’t a surprise.

Back in November, when Dorsey announced that he was standing down as Twitter CEO, he also noted that he would stay on Twitter’s board till around ‘May-ish’ to help incoming CEO Parag Agrawal and incoming Twitter Board chair Bret Taylor with their respective transitions.

Of course, back then, Dorsey couldn’t have predicted the chaos on the horizon, but despite the distractions of an imminent takeover, Dorsey has decided to stick with his original plan, and step away from the platform that he helped build.

That clears the path for a new era under Elon Musk, who has vowed to make significant changes to the way that Twitter operates – though of late, Musk seems to be more distracted by stats on population decline and political conspiracies than he does in completing the Twitter deal.

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On May 13th, Musk said that his Twitter takeover offer was effectively ‘on hold’ pending more data from Twitter on its fake profile count, which it pegs at 5% of active users. Many users have since shared partial evidence that, in their opinion, proves that this number is not correct, while Twitter itself has maintained that there’s no such thing as ‘on hold’ in the takeover process, and that it’s preparing for the deal to close sometime soon.

Musk says that he won’t pay full price for something that’s not what he believed he was purchasing.


But then again, Musk also waived doing detailed due diligence on Twitter’s business, in order to reach an agreement faster, which means that he may be tied to the purchase anyway, regardless of what Twitter or anyone else may find here.

For his part, Dorsey has been a strong advocate for Musk, and his interest in Twitter, and has noted several times that he believes Musk is the best option to ‘save’ the company.

Now Dorsey is getting out of the way to let that happen, which will mean that none of Twitter’s four founders remain in any position to advise or guide the platform in any direct capacity from now on.

That could be a good thing. Twitter, of course, is a far cry from what it was in the beginning, and maybe now it needs to detach from its founding concepts to reach its next stage.

But again, that’s a lot of experience heading out the door, with current CEO Agrawal also on the chopping block, according to Musk’s statements.

How that impacts Twitter’s future direction is hard to say. Again, Musk has already flagged significant changes, but without experienced voices advising him on what’s happened in the past, he could be doomed to repeat previous mistakes, impeding the company’s progress even more.

Or maybe it makes things easier, without the constraints of past limitations holding things up. I would lean towards the former, but clearly, Musk has his own ideas about how he’s going to transform the app, once he does, eventually, take control.


Which seems like more of a ‘when’ than ‘if’, but maybe Musk has some other trick up his sleeve to either reduce his offer price or get out of the Twitter deal entirely.

Either way, massive changes are coming to the app, which could alter the way that it’s used entirely.

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