With 66% of professionals noting that they would be more likely to recommend a company or brand if they followed a company executive on social media, the importance of thought leadership, and highlighting your internal experts via social platforms, clearly has merit.
But it’s not so easy to establish people as thought leaders – it’s not a ‘set and forget’ or simply automated task that you can assign to just anybody, or expect from all employees.
So how can you go about mapping an effective, responsive thought leadership growth strategy to highlight your internal champions and executives?
This week, LinkedIn has published a new, 50-page guide on exactly that.
In its “Business of Thought Leadership” guide, LinkedIn shares a range of tips and notes on thought leadership approaches, beginning with the basics of how to get started.
LinkedIn provides a range of insights, including pointers on how to approach your strategy, and how to develop your leadership voice.
LinkedIn also provides real-life examples of leaders, and how they approach their content.
As well as more specific notes on how to use LinkedIn’s tools to maximize your reach and resonance.
In this respect, the guide goes hand in hand with LinkedIn’s latest tools for member profiles, which enable users to expand their content reach, and build their presence on the platform via live-streaming and honing in on specific industry topics.
Used in conjunction with these tips, the latest creator tools will help LinkedIn users further solidify their presence, and connect with more people within their respective fields.
Which is why this is a perfect time to download and check out this new guide. There’s a heap of helpful notes in here to help share your strategy – and even if you’re confident in your process, it’s worth having a read to ensure you’re covering all angles.
You can download LinkedIn’s “The Business of Thought Leadership” guide here.
YouTube Adds Chat Emotes, New Shorts Editing Tools and Automated Audio Dubbing in Other Languages
YouTube has announced a range of new tweaks and updates, which are actually fairly significant, in different ways, but particularly if you’re looking to make Shorts a focus heading into the new year.
First off, YouTube’s giving Shorts creators to capacity to choose a frame from their clip as their thumbnail within the Shorts creation process, starting with Android users.
To be clear, creators can already choose a thumbnail for their Shorts within YouTube Studio, but this new process will make it easier to do so within the original upload flow, which could help to streamline the process.
To select a thumbnail frame for your Shorts (on Android):
- Record or import a video with the Shorts camera then navigate to the final upload screen
- Tap the pencil icon that is overlaid over the thumbnail of your video
- Scrub along your video’s timeline to pick a thumbnail then hit ‘Done’
- Upload your Short
YouTube says that it’s currently not possible to change the thumbnail after your Short has been uploaded, but it is looking to add this functionality in future.
This update is rolling out to all creators on Android from today.
And if you’re looking to make Shorts a bigger focus, this could also help – YouTube has launched a new series of Shorts mythbusting clips on the YouTube Creators channel, which covers various aspects of the Shorts process, including questions about the algorithm, common tips, best practices and more.
Worth a look.
On another front, YouTube has publicly launched its new automated system for overdubbing your YouTube content into another language.
Called ‘Aloud’, the new process, developed by YouTube’s ‘Area 120’ experimental project team, can take a video in English and translate it into several other languages, which YouTube says could be a great way to expand your audience reach.
As per YouTube:
“You can dub a video with Aloud in a couple of hours and it comes at no cost. This tool might be one of the easiest ways to expand your audience, because 80% of the world doesn’t speak English.”
Of course, you then have the speakers’ lips not matching up to the audio – like those foreign language films that you accidentally start watching on Netflix – but dependent on your content, that might not be a big deal
You can sign up for the waitlist on Aloud website to join the beta test pool for the option.
YouTube’s also launching a new chat stream engagement option called ‘YouTube Emotes’, which will enable viewers to share little graphics within their comments on clips.
for the times where words just aren’t enough… introducing YouTube Emotes! ????
now everyone can join in & react to all the biggest Ws across streams w/ new emotes.
we’re starting with emotes for Gaming but more types of emotes to come, stay tuned????
— TeamYouTube (@TeamYouTube) December 5, 2022
Much like Twitch emotes, the additions provide another engagement option, to facilitate more expression within chat streams.
As explained by YouTube:
“We’re starting with emotes created for Gaming but are working on bringing even more themes of emotes in the future, so stay tuned for emotes for even more communities.”
They’ll also, eventually, provide another subscription incentive option, with YouTube also noting that ‘channel membership custom emojis’ will soon be another option to choose from within the emotes set. On Twitch, exclusive channel emotes are only available to paying subscribers.
To use YouTube Emotes, you can click/tap on the smiley face icon in live chat or comments, which will then bring up a listing of all of the emotes and emojis available to you in that stream/thread.
On a related note, YouTube’s also launching a broader range of priced packages for Super Thanks (coming soon), in order to drive more revenue opportunities for creators, which is another way to engage within chat streams.
Finally, YouTube says that it’s expanding its comment warnings and user time-outs for repeated violations of comment rules, which it first launched in testing earlier this year.
Quite a few new updates from the ol’ YT, and some handy little additions that could play a significant role in your process over the holidays.