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Facebook, Google and Apple Announce New Emoji Updates for World Emoji Day

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While the ongoing COVID-19 pandemic has dampened enthusiasm for event days in 2020, today is World Emoji Day, which aims to celebrate those small, cartoonish characters than have now become a significant part of the way people communicate.

Indeed, according to research, some 92% of people have used, and/or regularly now use, emojis in their messaging. Many people who were once opposed to adding smiley faces and the like to enhance their comments now see the utility, and that’s lead to platforms like Facebook, Twitter and LinkedIn all providing quick emoji responses, in the form of Reactions on posts, to make it easier for their users to communicate, quickly and effectively, often via smaller, mobile keyboards.

Given this, whether you like them or not, emojis are significant. And marking World Emoji Day 2020, Facebook, Google and Apple have all released new info regarding their emoji options.

First off, Facebook has upgraded its default emoji pack in Messenger with new animations.

The upgraded animations look pretty slick. Facebook has experimented with various animations for its Reactions and other emoji sets, and that seems like the next level. Facebook-owned WhatsApp also recently launched animated stickers within chats as part of Facebook’s broader plan to integrate its messaging platforms.

Over at Google, the search giant has showcased a new set of more diverse emoji characters which are coming to Android this fall.

Google emojis

Google’s also shared a preview of new emoji characters, which will be made available with the release of Android 11.

Google emoji

As explained by Google:

“Hit that piñata or bang on the long drum to celebrate. Send an anatomical heart when the love is so real, so raw. Or perhaps you’ll identify with one of the new animals, like a super cute bison, an eager beaver or a polar bear that just needs a little love. There are also new food emoji, like a tamale (nom nom), a boba tea sure to make you thirsty (“black milk tea, boba, 30 percent sugar please”) and even a teapot for those who felt the “hot beverage” emoji (☕) was simply not “tea time” enough.”

The anatomical heart seems a bit unnecessary. But maybe that’s just me.

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Google’s also looking to add a new emoji bar for Android devices, which will make it easier for users to add emoji characters in their messages.

Google emoji bar

“With a growing set of emoji options, and an over 40% rise in the use of emoji during shelter in place, it’s important that you can quickly and easily find and send just the right one. To do this, we’re rolling out a quick access emoji bar to Gboard beta today, and to all Gboard Android users in the coming months. Soon you’ll be able to send not just one, but five red-hearts when you want your friend to know how much you wish you could be there for them.”

So, essentially, it’s Google’s answer to Reactions, but it’ll be universally available when users are typing in any app.

Also on the new emoji train, Apple has shared a preview of upcoming emojis that will be added to iOS.

Apple emojis

You’ll note that these are the same as Google’s Android set, just different versions. That’s because any new emoji characters need to be approved by the Unicode Consortium, a nonprofit organization which maintains emoji standards and guidelines. Whenever a new emoji is added, it comes via the UC, and is then translated into the characters that you see on your device.

This ensures that messages can be sent between devices, for example, with reference code for each image built into the respective operating systems. They just look a bit different. 

As per Mac Rumors, the new updates will include pinched fingers, new animals, and, again ‘anatomical heart and lungs’. Honestly, I don’t see why people would want that, but there’s clearly some use case.

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In addition to this, Apple has added new headwear options to its Memoji characters on iOS 14.

As noted, whether you like them or not, emoji characters have clearly become a significant element in the modern communicative process, with most people now using them, at least in some form, within their digital interactions.

As such, it’s worth noting the latest emoji trends, and maybe celebrating by adding a couple of emojis to your updates today. 

Socialmediatoday.com

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TikTok Partners with Zefr to Offer Increased Assurance on Safe Ad Placement

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TikTok Partners with Zefr to Offer Increased Assurance on Safe Ad Placement


TikTok has partnered with brand suitability platform Zefr on a new brand safety post-bid measurement solution for in-feed ads, which will enable advertisers to ensure that their TikTok promotions don’t appear alongside potentially offensive material.

As you can see here, using Zefr’s dashboard, which provides insights into each campaign by mapping it against the Global Alliance for Responsible Media (GARM) Suitability Risk categories, advertisers will now be able to ensure that their TikTok ads are not shown next to content that they don’t want to be associated with.

As explained by TikTok:

“This solution will provide advertisers with campaign insights into brand safety and brand suitability for their TikTok campaigns. These insights provide clients with third-party impartial reassurance that their investment is delivered next to content suitable for their brand, protecting brand reputation and mitigating risk.”

Zefr’s advanced ‘Cognition AI’ process utilizes audio, text, and frame-by-frame video analysis, along with scaled human review, to determine brand safety, and provide full assurance on potential ad placement.

With TikTok’s challenges and posts sometimes veering into dangerous territory, the option will help to reassure brands that their campaigns won’t end up being associated with potential harm, which could help TikTok secure even more ad spend.

Though it could be difficult to 100% guarantee success here. For example, the recent ‘Milk Crate Challenge’ on TikTok started off innocently enough, but eventually lead to increasingly risky and dangerous behaviors, which resulted in serious injuries to some participants. Other TikTok challenges could follow a similar evolution – though the additional assurance of Zefr’s systems will ideally help to catch these out before they become a potential brand risk, or at the least, as soon as they’re identified as a problem.

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It’s a good integration, and another key step in TikTok’s broader expansion of its ad tools.

The new TikTok Zefr integration is available to advertisers in the US, Canada, the UK, France, Germany, Italy, Poland and Spain.



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How to Elevate Your Social Media ROI [Infographic]

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How to Elevate Your Social Media ROI [Infographic]

Looking for ways to improve your social media marketing efforts in 2022?

As we head into the new year, it’s worth revising your business goals, and establishing a clear direction for your digital marketing process. Maybe you’re happy with the growth and interaction you’re seeing, and how that’s then leading to conversion, but over the past two years, in particular, there’s no doubt been some level of disruption to your marketing plans.

With that in mind, this infographic from the team at Click Dimensions could help. They’ve put together a simple overview of how to establish your social media marketing goals, including which metrics to focus on, how to increase engagement, and the importance of adapting as things progress.

It could help to spark some new thinking in your approach – check out the full infographic below.

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5 Essential Pinterest Metrics to Track [Infographic]

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5 Essential Pinterest Metrics to Track [Infographic]

Will Pinterest be part of your digital marketing approach in 2022?

More brands are now considering it, with Pinterest now up to 444 million active users, and becoming a key eCommerce hub for many amid the pandemic. Pinterest is also seeing an increase in male usage, expanding its target demographics, while its evolving shopping options, including AR displays and virtual try-on tools, are helping to advance the app’s utility, and make it a more essential companion for many consumers.

At the least, it may be worth checking in and seeing what brands in your niche are doing in the app.

And if you are looking to improve your Pin presence, then you need to be tracking the right metrics –which is where this new infographic listing from Giraffe Social Media comes in.

The graphic below outlines the key Pinterest metrics you need to track, in order to measure and improve your Pin performance. Worth noting in your approach.

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