While the ongoing COVID-19 pandemic has dampened enthusiasm for event days in 2020, today is World Emoji Day, which aims to celebrate those small, cartoonish characters than have now become a significant part of the way people communicate.
Indeed, according to research, some 92% of people have used, and/or regularly now use, emojis in their messaging. Many people who were once opposed to adding smiley faces and the like to enhance their comments now see the utility, and that’s lead to platforms like Facebook, Twitter and LinkedIn all providing quick emoji responses, in the form of Reactions on posts, to make it easier for their users to communicate, quickly and effectively, often via smaller, mobile keyboards.
Given this, whether you like them or not, emojis are significant. And marking World Emoji Day 2020, Facebook, Google and Apple have all released new info regarding their emoji options.
First off, Facebook has upgraded its default emoji pack in Messenger with new animations.
The upgraded animations look pretty slick. Facebook has experimented with various animations for its Reactions and other emoji sets, and that seems like the next level. Facebook-owned WhatsApp also recently launched animated stickers within chats as part of Facebook’s broader plan to integrate its messaging platforms.
Google’s also shared a preview of new emoji characters, which will be made available with the release of Android 11.
As explained by Google:
“Hit that piñata or bang on the long drum to celebrate. Send an anatomical heart when the love is so real, so raw. Or perhaps you’ll identify with one of the new animals, like a super cute bison, an eager beaver or a polar bear that just needs a little love. There are also new food emoji, like a tamale (nom nom), a boba tea sure to make you thirsty (“black milk tea, boba, 30 percent sugar please”) and even a teapot for those who felt the “hot beverage” emoji (☕) was simply not “tea time” enough.”
The anatomical heart seems a bit unnecessary. But maybe that’s just me.
Google’s also looking to add a new emoji bar for Android devices, which will make it easier for users to add emoji characters in their messages.
“With a growing set of emoji options, and an over 40% rise in the use of emoji during shelter in place, it’s important that you can quickly and easily find and send just the right one. To do this, we’re rolling out a quick access emoji bar to Gboard beta today, and to all Gboard Android users in the coming months. Soon you’ll be able to send not just one, but five red-hearts when you want your friend to know how much you wish you could be there for them.”
So, essentially, it’s Google’s answer to Reactions, but it’ll be universally available when users are typing in any app.
Also on the new emoji train, Apple has shared a preview of upcoming emojis that will be added to iOS.
You’ll note that these are the same as Google’s Android set, just different versions. That’s because any new emoji characters need to be approved by the Unicode Consortium, a nonprofit organization which maintains emoji standards and guidelines. Whenever a new emoji is added, it comes via the UC, and is then translated into the characters that you see on your device.
This ensures that messages can be sent between devices, for example, with reference code for each image built into the respective operating systems. They just look a bit different.
As per Mac Rumors, the new updates will include pinched fingers, new animals, and, again ‘anatomical heart and lungs’. Honestly, I don’t see why people would want that, but there’s clearly some use case.
In addition to this, Apple has added new headwear options to its Memoji characters on iOS 14.
As noted, whether you like them or not, emoji characters have clearly become a significant element in the modern communicative process, with most people now using them, at least in some form, within their digital interactions.
As such, it’s worth noting the latest emoji trends, and maybe celebrating by adding a couple of emojis to your updates today.
TikTok Launches New ‘Order Center’ eCommerce Tracking Hub with Selected Users
Get ready for TikTok to make a bigger push on in-app shopping, with some users now seeing a new ‘Order Center’ panel in the app, which tracks any products that you’ve purchased, looked at, or even, potentially, may be interested in, in the app.
As you can see in this example, posted by social media expert Matt Navarra, the new ‘Order Center’ is now appearing for some users alongside their ‘Edit Profile’ option in the app.
Tap on it and you’ll be taken through to a dedicated eCommerce display, where you can track all aspects of your TikTok shopping experience, including payment details, items you’ve tagged, recommendations, order status, etc.
It’s the latest in TikTok’s shift towards eCommerce, which has already been a winner in the Chinese version of the app. Indeed, the majority of the revenue generated by Douyin, the Chinese variation of TikTok, now comes from in-stream eCommerce integrations, which has also facilitated new pathways for creator monetization, via brand partnership integrations that enable more organic type promotions in the app.
As such, TikTok is very keen to push the same in TikTok as well – though recent signs have suggested that western audiences are not taking to social commerce with the same enthusiasm as those in the Chinese market.
Just last week, Facebook announced that it’s shutting down its experiments with live shopping in the app, as of October this year. Meta, of course, has other financial pressures to contend with, and it’s been working to streamline its operations, with a focus on its larger metaverse push instead.
But even so, the fact that Meta’s willing to stop experimenting with live commerce entirely would suggest that it hasn’t been seeing good response to its initial experiments, which may not bode well for TikTok’s plans (note: Meta will continue to push ahead with its live shopping experiments on Instagram).
But TikTok needs eCommerce to work, especially from a revenue share perspective.
Many TikTok creators have already expressed their frustration at the inconsistent and low payment amounts available via TikTok’s Creator Fund, and without in-stream ads to directly monetize content, it needs alternative angles to provide revenue-generation tools – or it risks losing its top stars to YouTube instead.
And while TikTok is the app of the moment, it could still see a fall from grace if that does happen, and the app’s big stars shift exclusively to YouTube, which has also been seeing strong growth in the adoption of Shorts, its TikTok clone functionality.
Which is why TikTok continues to plow ahead with eCommerce additions like this – despite general lack of enthusiasm for such in most western markets, which has even seen TikTok itself scale back its live shopping ambitions in Europe due to low adoption and internal conflicts.
But for TikTok, this has to happen, and for parent company ByteDance, which is also dealing with the impacts of the current economic downturn, it has to happen now.
As such, you can expect to see a lot more eCommerce options bleeding into your TikTok feed as we head into the holiday push. Whether you want them or not.
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