Facebook has launched yet another Facebook management platform, with this one, called ‘Facebook BUsiness Suite‘, which is focused on making it easier for small businesses to manage their Facebook and Instagram presences from a single platform.
As you can see from the video, the new Business Suite platform incorporates all of your Facebook Page and Instagram profile options into one space, and will be available on desktop or in a new mobile app.
As per Facebook, Business Suite enables users to:
- Save time – Post to Facebook and Instagram at the same time and manage posts in one place to stay connected to both communities.
- Stay up-to-date – Get all of your Facebook and Instagram messages, notifications and alerts in one place so you can stay up to date and respond to all of your customers more easily.
- Business results – See what’s working with Facebook and Instagram insights and learn what your customers are looking for.
So instead of using Pages Manager or Creator Studio, you now have yet another way to stay across all of your Facebook and Instagram business interactions – though this one does cover a lot of functionalities within a single app.
Message management is nothing new – you can get all your messages from Facebook, Messenger and Instagram in Pages Manager already, while Facebook added Facebook/Instagram scheduling to Creator Studio last year.
But then again, the integrated message inbox could be helpful within your workflow.
While the scheduling layout adds another view:
What I like most about Business Suite, however, is the layout of its analytics tab, which makes it a little easier to get a full overview of your Instagram and Facebook performance in one place.
Creator Studio also has analytics displays, but it’s more focused on video post performance, whereas this listing gives you a better, overall comparison of your Facebook and Instagram presence. That’s probably a personal preference, but I do like the layout and simplicity of this format.
And Business Suite may soon have another feature that Pages Manager doesn’t – according to Axios, Facebook is also planning to integrate WhatsApp messaging functionality into the app in the near future. Facebook has been working towards integrating its messaging apps over the past year and a half, and if WhatsApp functionality is indeed added to Business Suite, this would be the first app which enables responses across all three platforms.
So how functional and helpful is it? It depends on what you’re trying to do, but definitely, it does integrate all the key Facebook and Instagram business management tools into one app, and it largely seems to meet its remit of simplifying the various tools into one platform.
Facebook also says that it plans to make Business Suite “the main interface for businesses of all sizes who use Facebook, Messenger, Instagram and WhatsApp”. So it may well be the one to focus on, if you’re looking to establish a central platform for your Facebook/Instagram management.
Meta Announces 2022 Facebook Communities Summit Event
Meta has announced the date for its 2022 Facebook Communities Summit, with a virtual event scheduled for October 21st, in which Meta will bring together moderators from various Facebook groups to provide key insights and tips, while also sharing previews of upcoming groups tools and features.
As per Meta:
“The Facebook Communities Summit is back. Join us virtually to celebrate inspiring community builders, hear from Facebook leaders, and learn about a number of new products and features to help you build, grow, and support your groups.”
Previous Communities Summit events have seen the launch of various new tools and updates, so it could well be worth tuning in if you’re looking to stay up with the latest group moderation options that could help to maximize your Facebook community.
Facebook Groups remain a key element of the broader Facebook experience. Despite the app, overall, losing engagement, groups are a key interaction space for many people, on many, many niche topics, and with the main feed becoming so divisive and political, many users have switched to groups to avoid the drama, and engage with like-minded people in a more private, enclosed way.
Indeed, Meta itself has repeatedly noted that Facebook users are sick of the politically divisive content in the app, and groups offers some respite from this. And with almost 2 billion people still logging onto Facebook every day, it can be an important connective consideration, and a good alternative for building community.
Which is also a consideration for brands, either by creating your own groups for fans/customers, or by seeking out groups related to your niche, and working to build connections within these communities.
Meta has also been working to add in more monetization options for groups, which could also provide new considerations in seeking to meet your target audience where they’re spending their time.
As such, it could be worth tuning into the Communities Summit later this month to get the latest info on Facebook Groups, and where things are headed.
You can learn more about 2022 Facebook’s Communities Summit, and sign-up to attend, here.
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