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Facebook Launches Facebook Dating in Europe

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Facebook just can’t stop expanding into new areas, even with the threat of an antitrust probe looming over them at all times.

Today, Facebook has announced that its relationship-finding element, Facebook Dating, is being expanded into Europe, just over a year after its US launch.

Facebook Dating

As explained by Facebook:

Today, we’re launching Facebook Dating in Europe to help more people find meaningful relationships through things they have in common, like interests, events and groups. Since the launch of Facebook Dating, over 1.5 billion matches have been created in the 20 countries where the feature is available.”

1.5 billion matches. Wonder how many actual relationships have resulted from that? And I wonder how many people have stopped using other apps, like Tinder, in favor of Facebook’s option. 

Facebook Dating enables users to create Dating-specific profiles, separate from their normal Facebook presence, in order to keep their personal specifics separate. Facebook then uses its vast data banks to help match users up with prospective partners – and given what Facebook knows about people and their habits, it actually makes a lot of sense that Facebook could help you find ‘the one’ for you.

I mean, researchers have shown that your Facebook likes can reveal more about your traits, habits and interests than your friends, family, even your partner. Which you wouldn’t have if you were looking to use Facebook Dating.

Facebook Dating

More recent dating additions include Stories and ‘Virtual Dates’:

We’re rolling out a feature where you can start a video chat with your match by tapping on the video icon in your chat. Starting the call will send an invitation, and once they accept, they will join your video call and you can get to know each other better. Your first name and Dating profile photo will be displayed when starting the call.”

And now, users across Europe will be able to find love via Facebook. Which still seems a little intrusive, a step too far, maybe. But it makes sense – and with 1.5 billion matches and counting, it could become another important element in the Facebook juggernaut.

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Twitter Launches New ‘Twitter Create’ Mini-Site to Highlight Monetization Opportunities for Creators

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Twitter Launches New 'Twitter Create' Mini-Site to Highlight Monetization Opportunities for Creators

Creators are the new currency for social media networks, with every platform now working to sweeten its deal in order to keep the top creative talent posting to their apps, and keep their fans coming back to check in on the latest.

And today, Twitter’s taking its latest step in working to boost its creator appeal, with the launch of a new Twitter Create mini-site, which will host a range of tips, insights and examples designed to help creators maximize their Twitter presence.

The new site, which you can check out here, includes specific sections for creators in different verticals to help guide them on how to maximize their Twitter presence.

Tap on ‘Podcasters’, for example, and you’re taken to a dedicated page of tips for how to promote your show, including notes on which specific Twitter products you can utilize.

Twitter Create

Obviously, given the focus on monetization, Twitter’s newer offerings, like Super Follows and Spaces are the main push, with each providing new ways to make money from what you do in the app.

Scroll down further in any topic stream and you’ll find case studies, notes, and other blog posts that can help to guide you in the right direction.

Twitter Create

The site provides a good overview of Twitter’s various monetization avenues, in nine different categories, while there’s also a range of blog posts and notes that can help to guide your tweet approach.

Twitter’s monetization tools, thus far, haven’t really caught on, with Twitter Blue not yet becoming a key contributor to the platform’s revenue, and other offerings also, based on Twitter’s most recent performance update, failing to drive any significant income for the company.

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But they do offer opportunity, and there are some users that are indeed driving significant benefit from these additions. The trick for Twitter now is to help creators maximize take-up, and build their own offerings to better incentivize people to pay for content, which is not a habitual behavior in the app.

That’s been a key challenge for its creator monetization tools thus far – people have always been able to read your tweets for free, why would they start paying for the privilege now? That hesitation seems to be a key tipping point that Twitter needs to overcome, and up till now, it’s been reliant on the creators themselves to come up with more compelling subscription offerings, in order to add value to their platform presence.

This new platform aims to provide more specific guidance on this element, which could make it a valuable resource for those considering their add-on options to incentivize subscribers, while newer additions like Super Follower Only Spaces provide more, simple add-on tools that can push creators in the right direction as to how they can enhance their Twitter presence for a paying audience.

Which is really what needs to happen. People aren’t going to pay for your tweets, no matter how witty you may think you are, but they will pay for exclusives and additional engagement offerings that can make them more aligned to your presence.

Up till now, Twitter hasn’t been great at articulating this, hence the low take-up of these tools. But this new platform provides more direct guidance, which could provide a boost for its monetization tools.

You can check out the new Twitter Create mini-site here.

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