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Facebook Launches New Guide To Help Businesses Celebrate LGBTQ+ Culture and Community

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With Pride Month coming to an end, Facebook has published a new guide which outlines how businesses can show their support for LGBTQpeople beyond Pride Month alone.

Facebook Pride Gudie

As explained by Facebook:

“Pride Month is a chance for businesses and marketers to pause and consider how we can become better allies of the LGBTQ+ community. But the work is too important to end in June. When businesses speak out, people listen, and by spotlighting community voices, celebrating and upholding the value of LGBTQ+ lives, educating ourselves and others, and taking proudly public stances that show ongoing support for diversity and individuality we can seize the opportunity to nudge society toward greater acceptance and inclusion.”

The 21-page guide includes a range of stats and notes which underline the importance of supporting the LGBTQ+ and improving representation, in all forms.

Facebook Pride Guide

The guide also includes notes on how brands can contribute to improvement, and example case studies of businesses that have diversified their promotions. 

Facebook Pride Guide

These are important notes, and definitely, there’s a growing awareness of businesses that are simply adding a rainbow logo to their social profiles for the month of June, but are not actually taking any concrete steps towards improving representation or addressing these elements. 

In order to improve, real action is required, and this guide provides some helpful notes and pointers to consider in your approach. 

You can download Facebook’s ‘Forward with Pride’ guide here.

Socialmediatoday.com

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Podcast Marketing Statistics for Businesses [Infographic]

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Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of.

Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.

If you’re considering getting into podcasting or podcast advertising, this will help. The team from Spiralytics have put together a collection of podcast consumption stats and notes, which could help guide your thinking around the format.

Check out the full infographic below.

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17 Content Options for Each Stage of the Sales Journey [Infographic]

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17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

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Meta Soars by Most in Decade, Adding $100 Billion in Value

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Meta Soars by Most in Decade, Adding $100 Billion in Value

Correction: February 2, 2023 This article has been revised to reflect the following correction: An earlier version of this article misstated how much Meta expected to spend on its deal with the virtual reality start-up Within. It is $400 million, not $400 billion. Meta’s stock surged on Thursday …

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