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Facebook Launches New Guide To Help Businesses Celebrate LGBTQ+ Culture and Community

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With Pride Month coming to an end, Facebook has published a new guide which outlines how businesses can show their support for LGBTQpeople beyond Pride Month alone.

Facebook Pride Gudie

As explained by Facebook:

“Pride Month is a chance for businesses and marketers to pause and consider how we can become better allies of the LGBTQ+ community. But the work is too important to end in June. When businesses speak out, people listen, and by spotlighting community voices, celebrating and upholding the value of LGBTQ+ lives, educating ourselves and others, and taking proudly public stances that show ongoing support for diversity and individuality we can seize the opportunity to nudge society toward greater acceptance and inclusion.”

The 21-page guide includes a range of stats and notes which underline the importance of supporting the LGBTQ+ and improving representation, in all forms.

Facebook Pride Guide

The guide also includes notes on how brands can contribute to improvement, and example case studies of businesses that have diversified their promotions. 

Facebook Pride Guide

These are important notes, and definitely, there’s a growing awareness of businesses that are simply adding a rainbow logo to their social profiles for the month of June, but are not actually taking any concrete steps towards improving representation or addressing these elements. 

In order to improve, real action is required, and this guide provides some helpful notes and pointers to consider in your approach. 

You can download Facebook’s ‘Forward with Pride’ guide here.

Socialmediatoday.com

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LinkedIn Shares Marketing Industry Insights and Tips in Latest ‘Big Thinking’ Digital Magazine

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LinkedIn Shares Marketing Industry Insights and Tips in Latest 'Big Thinking' Digital Magazine

Looking for a marketing-related read for the long weekend?

LinkedIn has published the second edition of its ‘Big Thinking’ digital magazine, which includes a range of interviews, insights, tips and notes on various marketing-related subjects and trends.

The 36-page magazine includes expert notes on sustainable marketing practices, evolving messaging processes, and creative tips – from Disney no less.

There’s also a section which looks at how marketers can mitigate the loss of cookie tracking data, and how to build an employer brand (and why you should).

LinkedIn Big Thinking magazine

LinkedIn has also included expert interviews on customer experience, digital transformation and creative B2B strategies, among other elements.

There are some good notes, which could help you formulate a more effective marketing approach for your brand, in line with the latest trends, while it’s also handy to stay up to date with the latest trend insights and tips to keep your market knowledge fresh.

And it’s free. If nothing else, it’s a quick overview of some of the key trends that are playing on the minds of the top industry professionals, which will likely trigger at least inspiration in your own efforts.

You can download LinkedIn’s latest ‘Big Thinking’ digital magazine here.

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