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Facebook Launches New Video Interview Series to Share More Insight into its Product Development Process

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Facebook has today launched the first video in a new series that will provide insights into its video products – how they were built, what they were built for, how the features work and what’s coming next.

The first video in the series, hosted by Jeff Birkeland from the Facebook product team, is an interview with Jen Lee, a product marketing manager working on the Facebook Creator Studio app

Facebook launched its Creator Studio app back in February, as a companion to the Creator Studio desktop app. Initially, the app was limited because while you could schedule posts and view analytics, you couldn’t actually create posts within the app. Facebook rectified this in May, adding full post creation capability to the app. 

Lee first outlines the basics of the app, then highlights some key pointers on why people should consider using it.

The first key note is that it’s not possible to publish as a personal profile through the Creator Studio app, which can help to limit mistakes. 

As explained by Lee:

“We routinely got feedback from creators and publishers that when they used the main Facebook mobile app to publish content, they almost always accidentally published as their personal profile, so we wanted to take care of that issue.”

Lee also notes that the Creator Studio app also provides access to a range of ‘video-specific metadata features’ which you can’t access via the main Facebook app.

“So if you want to add pieces like video titles, video description, video thumbnails, then the Creator Studio app is the app for you.”

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Birkeland explains that the Creator Studio app is video-focused, and tied to deeper video insights, as opposed to other Facebook publishing apps, which is really the app’s core value proposition. 

In addition to this, Lee also says that the top two requests they get to improve the Creator Studio app, which they are working to develop, are Facebook Live integration and Instagram posting integration.

Lee says the Instagram integration “will a little bit of a bigger undertaking”, given most of the functionality is already available within the Instagram mobile app, but Facebook Live integration is already being rolled out to some users.

There are some interesting notes here, and it’s good to get actual insight from the team working on these products as to why they’ve been developed, and where they’re headed in future. I wasn’t, for example, aware of the video-specific focus of Creator Studio, which could make it a bigger consideration for those looking to post video content to their Facebook Pages.

Facebook plans to add more video interviews in future, and we’ll keep an eye on them for any insights worth sharing.

Socialmediatoday.com

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YouTube Tests Improved Comment Removal Notifications, Updated Video Performance and Hashtag Insights

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YouTube Expands its 'Pre-Publish Checks' Tool to the Mobile App

YouTube’s looking to provide more context on content removals and violations, while it’s also experimenting with a new form of analytics on average video performance benchmarks, along with improved hashtag discovery, which could impact your planning and process.

First off, on policy violations – YouTube’s looking to provide more context on comment removals via an updated system that will link users through to the exact policy that they’ve violated when a comment is removed.

As explained by YouTube’s Conor Kavanagh:

“Many users have told us that they would like to know if and when their comment has been removed for violating one of our Community Guidelines. Additionally, we want to protect creators from a single user’s ability to negatively impact the community via comments, either on a single channel or multiple channels.”

The new comment removal notification aims to address this, by providing more context as to when a comment has been removed for violating the platform’s Community Guidelines.

In expansion of this, YouTube will also put some users into timeout if they keep breaking the rules. Literally:

If someone leaves multiple abusive comments, they may receive a temporary timeout which will block the ability to comment for up to 24 hours.”

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YouTube says that this will hopefully reduce the amount of abusive comments across the platform, while also adding more transparency to the process, in order to help people understand how they’ve broken the rules, which could also help to guide future behavior.

On a similar note, YouTube’s also expanding its test of timestamps in Community Guidelines policy violation notifications for publishers, which provide more specific details on when a violation has occurred in video clips.

Initially only available for violations of its ‘Harmful and Dangerous’ policy, YouTube’s now expanding these notifiers to violations related to ‘Child Safety’, ‘Suicide and Self-Harm’, and ‘Violent or Graphic’.

If you’re in the experiment, you’ll see these timestamps in YouTube Studio as well as over email if we believe a violation has occurred. We hope these timestamps are useful in understanding why your video violated our policies and we hope to expand to more policies over time.”

On another front, YouTube’s also testing a new analytics card in YouTube Studio which will show creators the typical amount of views they get on different formats, including VODs, Shorts, and live streams.

YouTube average video performance

As you can see in this example, the new data card will provide insight into the average amount of views you see in each format, based on your the last 10 uploads in each, which could provide more comparative context on performance.

Finally, YouTube’s also launched a test that aims to showcase more relevant hashtags on video clips.

“We’re launching an experiment to elevate the hashtags on a video’s watch page that we’ve found viewers are interested in, instead of just the first few added to the video’s description. Hashtags are still chosen by creators themselves – nothing is changing there – the goal of the experiment is simply to drive more engagement with hashtags while connecting viewers with content they will likely enjoy.”

So YouTube will be looking to highlight more relevant hashtags in video clips, as a means to better connect users to more video clips on the same topic.

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Which could put more emphasis on hashtag use – so it could be time to upgrade your hashtag research approach in line with the latest trending topics.

All of these updates are fairly minor, but they could impact your YouTube approach, and it’s worth considering the potential impacts in your process.

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