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Facebook Launches New Video Series, Hosted by Post Malone, Exclusively on Messenger and Instagram

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This is interesting – Facebook has announced the launch of a new video series, hosted by Post Malone, which it will make exclusively available on Messenger and Instagram via the Watch Together option, which it rolled out back in September.

Watch Together enables users to stream Facebook-hosted video content within a Messenger video call, which can include up to 50 people at once. 

To launch a Watch Together stream, you start a Messenger video call as normal, or create a Messenger Room, then swipe up to access the menu and select “Watch Together”. 

Watch Together in Messenger

As you can see here, you can then select the video content you want to watch in your group. 

Facebook notes that Watch Together is now also available to users who’ve opted into the new Messenger experience on Instagram, which combines your Instagram Direct and Messenger interactions.

And now, it’s adding the new Post Malone show – which, seemingly, won’t be available within Facebook itself, nor via Facebook Watch direct.

“Post Malone’s Celebrity World Pong League will be a 10 episode series airing on Wednesdays and Fridays, featuring Post Malone going head-to-head against his celebrity friends including Doja Cat, Machine Gun Kelly, Quavo, and Saweetie in a battle to become the World Pong Champion. The first episode pits Post Malone against Tyla Yaweh and Machine Gun Kelly and will be available on November 18th.”

That could be a good way to get more users trying out the Watch Together functionality, and with more than 150 million video calls conducted on Messenger every day, and more than 200 million videos sent via the messaging app, it seems like it should be a natural progression for many users, in terms of enhancing engagement and hanging out (virtually) with friends.

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And if Facebook can get more people viewing video content via Messenger (and Instagram), that could add a whole new pathway for video promotion and distribution, and another way to boost Facebook Watch viewership.

Celebrity-lead programming like this lends itself to fan discussion, and by providing a way to view such within dedicated groups, that could be a better way to spark further engagement and interaction, boosting the popularity of the content.

It’s an interesting experiment, which could play more to Facebook’s strengths, in regards to tying more social elements into the video-viewing experience.  

Socialmediatoday.com

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Interest in leaving Twitter grows as Musk’s grip tightens

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Twitter is changing under new owner Elon Musk

Twitter is changing under new owner Elon Musk – Copyright AFP/File Ben STANSALL

Analysis of Google Trends data reveals that web search trends for ‘Delete Twitter Account’ in the U.S. grew 335 percent on 1st week of November, 2022, around the same day when Elon Musk officially bought Twitter for $44 billion. Atypical for a takeover on this scale, the process was played out in public.

Many of the concerns are connected with the apparent right-wing shift in terms of the social media platform’s ethos that is being constructed as the result of Musk’s acquisition.

This finding came from a business-to-business networking site called SeeBiz. The company also saw a major increase in Google web search trends for other variations like “deactivate twitter”, “delete twitter”, “how to deactivate twitter”, “deactivate twitter account” etc. All the search term variations related to delete twitter are following same increasing trend as per the Google.

Elon Musk dubbed himself ‘Chief Twit’ in his Twitter profile and listed his location as the company’s San Francisco headquarters, as the deadline nears for him to complete his buyout. – Copyright AFP Hector RETAMAL

According to Richard Seymour writing in The Guardian, Musk has not purchased Twitter as the outcome of sound business analysis. Instead, this is part of political project and the consequences are unlikely to be positive. Seymour writes that Musk: “Notoriously rules by fear, breaking the law, busting unions and firing employees who criticise him. He appears to want to establish the same pattern at Twitter, based on his apparently unassailable conviction that he knows best.”

The chaos surrounding Elon Musk and his Twitter takeover seems to have upset a lot of the social media platform’s user base. Similar increase in trend these terms was also seen in the last week of April 2022, when Twitter initially announced that it had come to an agreement with Elon Musk.

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Analysis was also performed on the same trend in Google search volume as well:

Keywords and phrases Jul-22 Aug-22 Sep-22 Oct-22 Increase %
delete twitter account 60,500 60,500 49,500 110,000 94%
deactivate twitter 4,400 4,400 3,600 8,100 96%
delete twitter 5,400 5,400 4,400 12,100 139%
how to delete twitter 6,600 6,600 3,600 6,600 18%
how to deactivate twitter 3,600 2,900 2,900 5,400 72%
deactivate twitter account 1,600 1,600 1,300 2,900 93%
how to delete your twitter account 2,400 2,400 1,900 3,600 61%
how to delete twitter account permanently 1,000 1,000 1,000 1,900 90%
how to delete my twitter account 1,600 1,300 1,300 3,600 157%
how do I delete my twitter account 1,900 1,900 1,600 8,100 350%

In the U.S., the reaction to the buyout has been split along partisan lines, with praise for Musk’s planned reforms and vision for the company, particularly his calls for greater free speech coming from those of a conservative leaning. In contrast, Musk has received harsh criticism over fears of a potential rise in misinformation, disinformation, harassment, and hate speech on the platform, from those of a liberal or social democratic persuasion.

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