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Facebook Launches New Video Series, Hosted by Post Malone, Exclusively on Messenger and Instagram

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This is interesting – Facebook has announced the launch of a new video series, hosted by Post Malone, which it will make exclusively available on Messenger and Instagram via the Watch Together option, which it rolled out back in September.

Watch Together enables users to stream Facebook-hosted video content within a Messenger video call, which can include up to 50 people at once. 

To launch a Watch Together stream, you start a Messenger video call as normal, or create a Messenger Room, then swipe up to access the menu and select “Watch Together”. 

Watch Together in Messenger

As you can see here, you can then select the video content you want to watch in your group. 

Facebook notes that Watch Together is now also available to users who’ve opted into the new Messenger experience on Instagram, which combines your Instagram Direct and Messenger interactions.

And now, it’s adding the new Post Malone show – which, seemingly, won’t be available within Facebook itself, nor via Facebook Watch direct.

“Post Malone’s Celebrity World Pong League will be a 10 episode series airing on Wednesdays and Fridays, featuring Post Malone going head-to-head against his celebrity friends including Doja Cat, Machine Gun Kelly, Quavo, and Saweetie in a battle to become the World Pong Champion. The first episode pits Post Malone against Tyla Yaweh and Machine Gun Kelly and will be available on November 18th.”

That could be a good way to get more users trying out the Watch Together functionality, and with more than 150 million video calls conducted on Messenger every day, and more than 200 million videos sent via the messaging app, it seems like it should be a natural progression for many users, in terms of enhancing engagement and hanging out (virtually) with friends.

And if Facebook can get more people viewing video content via Messenger (and Instagram), that could add a whole new pathway for video promotion and distribution, and another way to boost Facebook Watch viewership.

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Celebrity-lead programming like this lends itself to fan discussion, and by providing a way to view such within dedicated groups, that could be a better way to spark further engagement and interaction, boosting the popularity of the content.

It’s an interesting experiment, which could play more to Facebook’s strengths, in regards to tying more social elements into the video-viewing experience.  

Socialmediatoday.com

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LinkedIn Shares Marketing Industry Insights and Tips in Latest ‘Big Thinking’ Digital Magazine

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LinkedIn Shares Marketing Industry Insights and Tips in Latest 'Big Thinking' Digital Magazine

Looking for a marketing-related read for the long weekend?

LinkedIn has published the second edition of its ‘Big Thinking’ digital magazine, which includes a range of interviews, insights, tips and notes on various marketing-related subjects and trends.

The 36-page magazine includes expert notes on sustainable marketing practices, evolving messaging processes, and creative tips – from Disney no less.

There’s also a section which looks at how marketers can mitigate the loss of cookie tracking data, and how to build an employer brand (and why you should).

LinkedIn Big Thinking magazine

LinkedIn has also included expert interviews on customer experience, digital transformation and creative B2B strategies, among other elements.

There are some good notes, which could help you formulate a more effective marketing approach for your brand, in line with the latest trends, while it’s also handy to stay up to date with the latest trend insights and tips to keep your market knowledge fresh.

And it’s free. If nothing else, it’s a quick overview of some of the key trends that are playing on the minds of the top industry professionals, which will likely trigger at least inspiration in your own efforts.

You can download LinkedIn’s latest ‘Big Thinking’ digital magazine here.

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