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Facebook May Soon Enable Users to Share their Instagram Reels to Facebook Watch

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facebook may soon enable users to share their instagram reels to facebook watch

As TikTok continues to grow, Facebook continues to look for new ways to limit its expansion, and stop users from migrating away from its own apps.

A key weapon for Facebook on this front is scale. It may not be able to compete with TikTok in terms of fun, nor with the personalization of TikTok’s algorithm. But Facebook can offer creators more reach, by showcasing their Reels clips to Instagram’s billion-plus users.

And it can actually provide significantly more reach potential than just that.

Back in December, Facebook began testing a new option which would enable Reels creators to also share their Reels clips into the Facebook News Feed and to Facebook Watch, facilitating a potentially huge expansion of Reels exposure. 

And now, it seems that Facebook’s advancing on this front, with a new, more polished prompt spotted in testing.

Reels to Facebook

As you can see in this new, full-screen explainer, posted by user @VarunBanur (and shared by social media expert Matt Navarra), Facebook is now prompting some Reels creators to share their Reels clips to Facebook, where they can be recommended to any of Facebook’s 2.8 billion users, greatly expanding reach.  

That could prove to be a powerful lure for Reels creators – though interestingly, this test appears to currently be being pushed in India, where Instagram initially launched Reels as a replacement for the banned TikTok.

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TikTok reportedly had around 200 million Indian users at the time of its banning in the nation, and Instagram swooped in to launch Instagram Reels within days of TikTok’s removal, seeking to capitalize on this newly orphaned audience. Instagram says that Reels has seen steady growth in the Indian market, and by adding an option to share your Reels clips to Facebook, that would expand its audience potential, and likely put its reach on par with YouTube, which is also trying to gather up former TikTok users in India via its own ‘Shorts’ option.

Given this, the Facebook integration may not necessarily be about beating out TikTok, as such, as TikTok isn’t even present in the test region. But still, it would provide Facebook with another powerful lure for Reels, which could help negate competitors, while also, potentially, boosting the revenue potential of its short video option.

Right now, the option is not functional, so it’s not at the full live testing phase as yet. But it’s an interesting consideration – by providing more audience potential, Facebook could look to win over TikTok creators by giving them more opportunity to build audience, and generate income from their efforts.

TikTok is yet to establish a solid structure for creators to make money from the platform – but with projections that the app will reach a billion users in 2021, it’s evolving fast, and it likely won’t take long for TikTok to establish a more sustainable revenue-generation process.

Which probably means that Facebook needs to work quickly to win more creators over. There’s no word on if or when this new option might go live, or be released to more regions. But it once again underlines the rising influence of TikTok, and how it’s spooked The Social Network with its rapid growth. 

Socialmediatoday.com

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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