Connect with us

SOCIAL

Pinterest Rises to 459 Million Users, Posts Strong Revenue Result in Q4

Published

on

pinterest rises to 459 million users posts strong revenue result in q4

Pinterest has posted its latest performance update, posting a significant jump in revenue, and steady growth in overall usage.

First off, on users – Pinterest added 17 million more users in Q4, taking it to 459 million actives.

Pinterest Q4 2020

As you can see, that means Pinterest has maintained the same growth momentum from the previous quarter, which is a positive result, and underlines the platform’s ongoing progress.

Though it is worth noting that its growth has seemingly stalled in the US. Pinterest’s US monthly usage increased 11% YoY,  while internationally, the platform grew 46% in the same period. 

That’s not necessarily a bad sign, as it shows that Pinterest is expanding its offerings, but Pinterest is heavily reliant on US users for revenue, as shown in its average revenue per user stats.

Pinterest Q4 2020

Pinterest still has a way to go to adequately monetize its international audience, and it’s not growing that figure at the same rate. That does point to ongoing opportunity, and the overall increase in ARPU here is also a positive, but Pinterest will likely need to give this more focus in future – or look to boost its appeal in the US, in order to maximize its opportunities.

For the year, Pinterest added 124 million more users overall. 

Pinterest Q4 2020

For comparison, Snapchat added 47 million DAU in 2020, and Twitter added 35 million mDAU (thus far). Facebook added 299 million in the same period. Given Pinterest’s placement, that’s significant growth, which points to the rising utility of the platform.

Pinterest also notes that it saw higher growth among users under 25 in the quarter

In terms of revenue, Pinterest brought in $706 million in Q4, an increase of 76% year over year compared to Q4 2019.

Pinterest Q4 2020

That’s a strong result, which underlines Pinterest’s growing connection to eCommerce, which saw a massive increase in 2020.

As per Pinterest:

“Revenue growth was driven primarily by an earlier and sustained holiday season and product improvements that helped advertisers scale budgets and achieve more conversions. Advertiser demand was broad-based as businesses have increasingly adapted to the COVID environment.”

Among the key additions in the period was the introduction of a new Shop tab on business profiles, along with improved product tagging, while Pinterest also jumped aboard the Stories train with Story Pins.

Pinterest story pins

Both product tagging and Story Pins are set to get more focus in 2021, with Pinterest looking to make it easier for more businesses to list their products on the platform, ensuring users can purchase more items direct from Pins.  

“We’re also taking important first steps to build a creator ecosystem around Story Pins where a new generation of creators can create great content to enrich the lives of Pinners.”

Which is the key impetus of Stories – with so many users, especially younger audiences, become more accustomed to the full-screen, vertical Stories feed, it makes sense for more platforms to be following the trend and adding their own Stories options. 

Pinterest’s numbers underline the growth of eCommerce more broadly, while they also solidify Pinterest’s standing within that shift. And while its US growth was flat for the quarter, the expanded revenue opportunities, and connection to online shopping, hold the platform in good stead for further development and opportunity.  

Socialmediatoday.com

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

SOCIAL

TikTok Encourages Creators To Make Longer Videos, With Focus On Ad Revenue 11/30/2023

Published

on

TikTok Encourages Creators To Make Longer Videos, With Focus On Ad Revenue 11/30/2023

With a need to expand its advertising business, TikTok is now fully focused on the output of long-form videos.

A new report by The Information shows the company’s recent efforts to convince
creators to put out longer videos in order to provide more room for ad placements.

According to the …



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SOCIAL

X Adds Option To Embed Videos in Isolation From Posts

Published

on

X Adds Option To Embed Videos in Isolation From Posts

Next time you go to embed an X post, you may notice a new step:

Now, X will enable you to choose whether you want to embed the video element in isolation, or the whole post, as normal.

And if you do choose to embed just the video (or GIF), it’ll look like this:

Which could be a helpful way to present X-originated video on third-party websites, and add context to, say, your blog post, without the clutter of the full X framing.

But it could also reduce brand exposure for X, which is likely why Twitter didn’t enable this before, though it did once provide an “embedded video widget” which essentially served the same purpose.

X embeds

Twitter gradually seemed to phase that out as the platform evolved, and there’s no specific reason that I can find as to why it removed it as an option. But either way, now, it’s back, so you have more options for using X-originated content, and putting more focus on video elements specifically.

Though I don’t know why they didn’t also take the opportunity to remove the ‘Tweet’ reference. Since the re-brand to X, the platform seems to have gone to little effort to weed out all the tweet and bird terminology, but then again, with 80% fewer staff, that’s probably understandable as well.



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SOCIAL

TikTok stars are using Fanova to generate income from social media

Published

on

TikTok stars are using Fanova to generate income from social media

Image courtesy of Fanova

Opinions expressed by Digital Journal contributors are their own.

In recent years, Latin American influencers and content creators have witnessed a remarkable surge in popularity. Despite boasting substantial and highly engaged fan bases, these influencers often find themselves in the shadows, overlooked for lucrative brand deals and partnerships. This oversight is especially pronounced, given their substantial influence over a diverse, global audience.

The moment is ripe for these creators to carve out a dedicated space where they can effectively monetize their exceptional talents. Such a platform would empower Latin American influencers and create fresh opportunities for profound collaborations and enhanced engagement with audiences worldwide.

This is where Fanova comes into play, revolutionizing the Latin American creator economy. In an environment where the creator market is still in its nascent stage, and many talented individuals remain underserved, Fanova is pioneering a new era for creators to make real money doing what they love.

Latin America’s creative minds have often found their potential hindered by a lack of opportunities. Fanova is here to break the barriers and provide a platform that allows them to monetize their content and recognize the value of their unique talents. The creator economy in the region is brimming with untapped potential, and Fanova seeks to unleash it. Creators with massive, loyal followings often find themselves unable to monetize their social media presence effectively or are overlooked by brand deals. Fanova aims to change that narrative.

With Fanova, creators have the freedom to set their monthly subscription prices, giving them the ability to provide exclusive content to their most devoted fans while ensuring a steady, reliable income month after month. Additionally, they have the flexibility to establish their own pricing for direct messages, creating a direct avenue for intimate one-on-one interactions with their followers.

By using Fanova, creators can deepen their connection with their audience by sharing a wide range of captivating content, such as behind-the-scenes glimpses, travel adventures, workout routines, insightful blogs, engaging podcasts, exclusive photos, and much more. It’s a dynamic platform that enables creators to monetize their craft and foster a stronger, more personal bond with their fan base.

Fanova is attracting top talent in the Latin American creator economy. Melissa Andress recently joined the platform. Renowned as @melissaandress on Instagram and @melipandaa on TikTok, Melissa boasts a significant and dedicated following of 1.6M and 13.7M followers, respectively. She uses Fanova to share daily behind-the-scenes of her life with her followers, treating it like a private story.

“I was immediately interested in the general concept of this platform: having a place to document behind-the-scenes content and not relying solely on brand deals seemed great to me,” Melissa explained.

Her impressive online presence has contributed to Fanova’s success in a significant way. Her engagement and credibility have introduced countless new creators and users to the platform.

Fanova is already leaving its mark in the Latin American creator economy, having attracted 150 creators. Even more impressive, Fanova has paid out over $100,000 to these creators. This is not just a promise; it’s a proven reality.

Fanova is a clean subscription platform, so nudity and explicit content is not permitted. The platform employs a team of moderators as well as artificial intelligence to monitor content.

For creators in Latin America, Fanova represents a new beginning. It’s an opportunity to be part of a transformative journey where your passion can be your paycheck. It’s a place where talent meets technology, and creators are valued. The new application is leading the charge to monetize content in Latin America, one passion at a time. For more information, visit www.fanova.io.



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending