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Facebook Outlines New Measures to Better Detect and Remove Child Exploitation Material

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Facebook has announced some new measures to better detect and remove content that exploits children, including updated warnings, improved automated alerts and new reporting tools.

Facebook says that it recently conducted a study of all the child exploitative content it had previously detected and reported to authorities, in order to determine the reasons behind such sharing, with a view to improving its processes. Their findings showed that many instances of such sharing were not malicious in intent, yet the damage caused by such is still the same, and still poses a significant risk.

Based on this, it’s now improved its policies, and added new, variable alerts to deter such behavior.

The first new alert is a pop-up that will be shown to people who search for terms commonly associated with child exploitation.

As explained by Facebook:

“The pop-up offers ways to get help from offender diversion organizations and shares information about the consequences of viewing illegal content.”

Facebook child exploitation warning

This is designed to address incidents where users may not be aware that the content they’re sharing is illegal, and could pose a risk to the child or children involved.

The second alert type is more serious, informing people who have shared child exploitative content about the harm it can cause, while also explicitly outlining Facebook’s policies on, and penalties for such.

Facebook child exploitation warning

“We share this safety alert in addition to removing the content, banking it and reporting it to NCMEC. Accounts that promote this content will be removed. We are using insights from this safety alert to help us identify behavioral signals of those who might be at risk of sharing this material, so we can also educate them on why it is harmful and encourage them not to share it on any surface – public or private.”

Those learnings could be critical in developing the next advance in its detection and deterrent tools, while also providing clear and definitive warnings to current offenders.

Facebook has also updated its child safety policies in order to clarify its rules and enforcement around not only the material itself, but also contextual engagement:

“We will remove Facebook profiles, Pages, groups and Instagram accounts that are dedicated to sharing otherwise innocent images of children with captions, hashtags or comments containing inappropriate signs of affection or commentary about the children depicted in the image. We’ve always removed content that explicitly sexualizes children, but content that isn’t explicit and doesn’t depict child nudity is harder to define. Under this new policy, while the images alone may not break our rules, the accompanying text can help us better determine whether the content is sexualizing children and if the associated profile, Page, group or account should be removed.”

Facebook has also improved its user reporting flow for such violations, which will also see such reports prioritized for review.

Facebook child exploitation warning

This is one of the most critical areas of focus for Facebook. With almost 3 billion users, it’s inevitable that there will be criminal elements looking to use and abuse its systems for their own purposes, and Facebook needs to ensure that it’s doing all it can to detect and protect younger people from predatory activity.

On a related front, Facebook has come under significant scrutiny in recent times over its plan to offer message encryption by default across all of its messaging apps, which child welfare advocates say will enable exploitation rings to utilize its tools, beyond the reach and enforcement of authorities. Various Government representatives have joined calls to block Facebook from shifting to encryption models, or to have the company work with law enforcement to provide ‘back door’ access as an alternative, and that could end up being another court challenge for Facebook to contend with in the coming months. 

Last year, the National Centre for Missing and Exploited Children (NCMEC) reported that Facebook was responsible for 94% of the 69 million child sex abuse images reported by US technology companies. The figures underline the need for increased action on this front, and while these new measures from Facebook are critically important, it’s clear that more needs to be done to address the potential concerns associated with message encryption and the capacity for such content to be used to detect offenders.

Socialmediatoday.com

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Growth Stock Surges On Ad Fraud Discovery, Analyst Upgrade

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Growth Stock Surges On Ad Fraud Discovery, Analyst Upgrade

Ad data and analytics provider DoubleVerify (DV) is building the right side of a cup base with a buy point of 32.53. The growth stock is today’s selection for IBD 50 Stocks to Watch.




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DoubleVerify has a strong Composite Rating of 94 and a Relative Strength Rating of 89. Its stellar EPS Rating of 96 is even better.

Company sales grew 35% to $112.3 million in the third quarter while earnings per share of 6 cents grew 20% from the previous year.

On Jan. 10, analysts at Barclays upgraded the stock to overweight from equal weight with a price target of 29. Shares gapped up over 6% on the news, and the move helped the stock start its recovery from the January low.

Growth Stock Surges After Finding Fraud Scheme

DoubleVerify helps advertising companies that target users on video, mobile, and social media platforms. The company also has an analytics side that provides data on consumer engagement.

The digital media analytics platform ensures that ads reach their target customers in a safe way. This means that ads reach actual people with the right context. The software also has tools to adapt ads to different devices.

Its technology also seeks to address ad fraud. On Thursday, the company discovered “BeatSting,” the first large-scale ad-impression fraud scheme that targeted audio ads.

DV Fraud Lab first identified the fraud scheme in 2019, which is largely responsible for advertisers losing $20 million in several scams, according to reports. DoubleVerify was credited for unveiling the fraud. Shares last Thursday surged nearly 4% in strong volume.

Deals With Twitter, LinkedIn, Meta, Facebook

The company has partnered with leading social media and mobile platforms like LinkedIn and TikTok to improve ad impact and experience. DoubleVerify has a long-standing relationship with Facebook parent Meta Platforms (META). The social media platform faced a massive boycott in 2020 when several companies removed their ads due to concerns over their brand safety.

In June of last year, DoubleVerify brought features that will allow marketers to see where their ads appear in a user’s timeline. The feature uses artificial-intelligence tools to understand the context in which ads appear. The feature also enhanced brand safety  and attracted Twitter and other social media platforms to try it out. Nonetheless, marketers did not buy in entirely, according to reports, as Twitter’s ad revenue continued to struggle.

The growth stock ranks second in the specialty enterprise software group. The stock went public in April 2021. The New York-based company has locations in the U.S., U.K., Europe, Asia, Australia and South America.

Mutual funds own 39% of shares outstanding. That may not seem like much, but more funds have been picking up the growth stock over the past eight quarters, according to MarketSmith. The stock has an Accumulation/Distribution Rating of B-.

Exchange traded funds hold shares of DoubleVerify as well. The Invesco S&P Small Cap Information Technology ETF (PSCT) and the SPDR FactSet Innovative Technology ETF (XITK) own DV.

Please follow VRamakrishnan on Twitter @IBD_VRamakrishnan for more news on growth stocks.

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YouTube Will Now Enable Brands to Buy Specific Time Slots Around Major Events for Masthead Ads

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YouTube Will Now Enable Brands to Buy Specific Time Slots Around Major Events for Masthead Ads

YouTube has added a new time targeting element to its Masthead Ads, which will enable brands to display their promotions in key times leading up to key events.

As explained by YouTube:

In a time of multiple screens and countless ways to stay entertained, it can be challenging to get your audience’s attention. But even with so much content available at any time, people are drawn to moments they can experience together: a new movie release, a big game, a product launch, a holiday. And these are key opportunities to connect with a brand. Marketers, you know this well: you center advertising campaigns around the tentpole moments most likely to inspire your audience, shift perceptions or influence a purchase decision.”

YouTube’s Cost-Per-Hour Masthead enables brands to own the most prominent placement in the app during the hour(s) leading up to, during or after priority moments.

For example:

“[During the recent World Cup], McDonald’s Brazil turned to the YouTube Cost-Per-Hour Masthead. Their strategy was savvy: reach anyone in Brazil who was watching YouTube an hour before the Brazil vs. Cameroon match and remind them to pick up McDonald’s before the game started. This perfectly timed execution delivered tens of millions of impressions at the very moment fans were preparing for the match.

It could be a good way to hook into key moments, and build momentum for your campaigns, while also establishing association with key events and subjects.

“Just a few weeks ago, Xiaomi, the leading smartphone manufacturer in India, prepared to launch their highly anticipated Redmi Note 12 series via YouTube livestream. To drive viewership, Xiaomi ran the Cost-Per-Hour Masthead during the event. Not only did this activation drive scaled awareness, it led to over 90,000 concurrent livestream views. The Redmi Note 12 went on to generate a record number of first-week sales, making it one of their most successful launches to date.

It’s an expansive, but potentially significant targeting option, which could hold appeal for big brands looking to make a big splash around major events and releases.

You can learn more about YouTube’s Cost-Per-Hour Masthead process here.

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'Astonishing' New Cognitive Research Shows Gaining Knowledge, Learning New Skills, and Achieving Mastery Comes Down to the Rule of 7

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'Astonishing' New Cognitive Research Shows Gaining Knowledge, Learning New Skills, and Achieving Mastery Comes Down to the Rule of 7

While talent matters, the good news is we all learn at basically the same rate–and can “learn anything we want.” Think you don’t have the talent for entrepreneurship? For leadership? For programming, for design… for whatever pursuit you may want to, um, pursue? According to HubSpot co-founder …

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