Facebook has announced some new measures to better detect and remove content that exploits children, including updated warnings, improved automated alerts and new reporting tools.
Facebook says that it recently conducted a study of all the child exploitative content it had previously detected and reported to authorities, in order to determine the reasons behind such sharing, with a view to improving its processes. Their findings showed that many instances of such sharing were not malicious in intent, yet the damage caused by such is still the same, and still poses a significant risk.
Based on this, it’s now improved its policies, and added new, variable alerts to deter such behavior.
The first new alert is a pop-up that will be shown to people who search for terms commonly associated with child exploitation.
As explained by Facebook:
“The pop-up offers ways to get help from offender diversion organizations and shares information about the consequences of viewing illegal content.”
This is designed to address incidents where users may not be aware that the content they’re sharing is illegal, and could pose a risk to the child or children involved.
The second alert type is more serious, informing people who have shared child exploitative content about the harm it can cause, while also explicitly outlining Facebook’s policies on, and penalties for such.
“We share this safety alert in addition to removing the content, banking it and reporting it to NCMEC. Accounts that promote this content will be removed. We are using insights from this safety alert to help us identify behavioral signals of those who might be at risk of sharing this material, so we can also educate them on why it is harmful and encourage them not to share it on any surface – public or private.”
Those learnings could be critical in developing the next advance in its detection and deterrent tools, while also providing clear and definitive warnings to current offenders.
Facebook has also updated its child safety policies in order to clarify its rules and enforcement around not only the material itself, but also contextual engagement:
“We will remove Facebook profiles, Pages, groups and Instagram accounts that are dedicated to sharing otherwise innocent images of children with captions, hashtags or comments containing inappropriate signs of affection or commentary about the children depicted in the image. We’ve always removed content that explicitly sexualizes children, but content that isn’t explicit and doesn’t depict child nudity is harder to define. Under this new policy, while the images alone may not break our rules, the accompanying text can help us better determine whether the content is sexualizing children and if the associated profile, Page, group or account should be removed.”
Facebook has also improved its user reporting flow for such violations, which will also see such reports prioritized for review.
This is one of the most critical areas of focus for Facebook. With almost 3 billion users, it’s inevitable that there will be criminal elements looking to use and abuse its systems for their own purposes, and Facebook needs to ensure that it’s doing all it can to detect and protect younger people from predatory activity.
On a related front, Facebook has come under significant scrutiny in recent times over its plan to offer message encryption by default across all of its messaging apps, which child welfare advocates say will enable exploitation rings to utilize its tools, beyond the reach and enforcement of authorities. Various Government representatives have joined calls to block Facebook from shifting to encryption models, or to have the company work with law enforcement to provide ‘back door’ access as an alternative, and that could end up being another court challenge for Facebook to contend with in the coming months.
Last year, the National Centre for Missing and Exploited Children (NCMEC) reported that Facebook was responsible for 94% of the 69 million child sex abuse images reported by US technology companies. The figures underline the need for increased action on this front, and while these new measures from Facebook are critically important, it’s clear that more needs to be done to address the potential concerns associated with message encryption and the capacity for such content to be used to detect offenders.
Snapchat Announces New Features for Snapchat+, Provides Insights on Snapchat+ Take-Up
Snapchat has announced some new additions to its Snapchat+ subscription offering, while it’s also shared some new insight into Snapchat+ take-up, which provides some more perspective on the potential of such options in the broader strategic scheme.
Snapchat+, which it launched in late June, enables Snap users to pay $3.99 per month to access a range of add-on elements including variable app icons, new data insights, and the capacity to pin a user in the app as ‘your #1 best friend’.
And now, Snap’s looking to sweeten the Snapchat+ deal, with subscribers now also able to access:
‘Priority Story Replies’, which makes your replies more visible to Snap Stars.
‘Post View Emoji’, through which you can pick a dedicated emoji that you want friends to see after they view your Snaps.
New Bitmoji Backgrounds including ‘gleaming gold’ and a beach paradise.
While there are also some new app icons thrown in for good measure, so you have even more ways to customize your Snap experience.
I mean, none of these are groundbreaking additions to the current offering. But even so, Snapchat+ clearly holds a level of appeal, with Snapchat also reporting that it now has over a million paying subscribers that have signed up to the option.
That’s an extra $4 million per month going straight into Snapchat’s coffers – so while it may not seem like an amazing, compelling package to casual users of the app, the numbers show that, even at marginal take-up (1 million subscribers equates to 0.29% of Snapchat’s active user base), such options can be significant earners for the apps themselves.
If they can get them right.
These latest features now give Snapchat+ subscribers access to 11 exclusive in-app features, which bests Twitter Blue’s 9 exclusive elements. Not that it’s a competition, because most of the people who are likely to pay for Snapchat+ are not going to be in the target market for Blue as well. But still, the two subscription elements provide an interesting parallel as to how these types of offerings can work – and indeed, if they actually do work in the broader scheme of things.
For example, it’s interesting to note the recent strategic variances for each, with Twitter recently increasing the price of Twitter Blue by 60%, despite adding no new features, and Snapchat announcing an India-only release of Snapchat+, at an 85% discount on the regular price.
Which strategy will work out best?
For Twitter, it’s likely upping the Blue price ahead of the addition of tweet editing, which looks close to launch, and which it probably expects to bring in a heap more paying subscribers, given that it’s the most requested social media feature in history.
Snapchat, meanwhile, is going for volume, and making its app more sticky in the Indian market, which could expand its usage in what’s now its biggest single biggest market, at 144 million Indian users.
Though when, exactly, those glasses might be coming could be further off than anticipated, given Snap’s recent spending reduction measures as a result of the broader downturn in the digital ads market.
But then again, what if Snap, which now has a huge and growing Indian presence, were to partner with Apple on its AR glasses, as a means for both to maximize take-up, and dominate the space? Meta, too, is looking to become the AR leader, as another element within its broader metaverse push, though it’s primarily focused on VR and building wholly immersive digital worlds.
That could open the door for Snap and Apple to win out, with the cool factor of Snap combined with the technology of Apple to build a more fashionable, appealing AR wearable product.
There’s nothing to suggest that such a partnership is on the cards as yet – though Snap has worked with Apple on various AR projects and elements in the past.
With this in mind, building audience could be a key step, which is why Snapchat’s approach to Snapchat+ may just be the better way to go, as opposed to Twitter’s thus far stumbling Twitter Blue strategy.
Snapchat says that it will ‘continue to drop more features’ for Snapchat+ over the coming months.
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