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Facebook Rolls Out Shops to Businesses in the UK and Canada
Facebook’s growing eCommerce push is set to see a significant expansion, with the company making its Facebook Shops option available to businesses in the UK and Canada, in addition to the US.
As you can see in these screenshots, from today, Facebook users in Canada and the UK will see a new Shop bookmark on the Facebook menu bar and in the mobile app.
As explained by Facebook:
“The Shop experience for consumers will feature curated collections, products and recent posts from businesses of all sizes. People will be able to see personalized content from brands within the News Feed, and through in-product notifications or small business favorites they follow.”
Facebook first announced its Shops option for US businesses last May, which it accelerated as a means to help businesses counter the impacts of the pandemic. It’s slowly been expanding its eCommerce tools since, and this new addition will bring the Facebook shopping experience to even more users, and open up new opportunities for brands to connect with browsing buyers.
eCommerce saw a huge rise in 2020, with stay-at-home orders essentially forcing people to do more of their browsing and buying online. Analysts believe the rise of eCommerce was accelerated by five years due to COVID-19.
That’s also pushed more businesses to re-assess their own eCommerce potential, and tools like Facebook Shops can offer an easier way to establish the online commerce process, as opposed to setting up your own dedicated web store.
That does, of course, mean that you’re building on ‘rented land’, which, as many Australian businesses recently found out, can be problematic. But with the addition of in-stream payment options, facilitated by Facebook Pay (Facebook Pay is available in the UK and Canada), and with more people becoming increasingly accustomed with social shopping, it could open up new potential to maximize your sales performance.
If you’re looking to learn more on how to set up your own Facebook Shop, Facebook has a dedicated Blueprint course on the basics.
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Elon Musk in row with Zelensky over Russia ‘peace plan’
Billionaire Elon Musk. — © AFP/File Attila KISBENEDEK
US billionaire Elon Musk was embroiled in a social media spat with Ukrainian officials including President Volodymyr Zelensky on Monday over his ideas on ending Russia’s invasion.
Musk sparked the controversy on Twitter by proposing a peace deal involving re-running under UN supervision annexation referendums in Moscow-occupied Ukrainian regions, acknowledging Russian sovereignty over the Crimean peninsula and giving Ukraine a neutral status.
The Tesla and SpaceX founder created a poll to let his more than 107 million followers vote on the idea.
Zelensky responded with a Twitter poll of his own, asking: “Which @elonmusk do you like more?” with the options “One who supports Ukraine” and “One who supports Russia”.
Kyiv’s ambassador to Germany Andriy Melnyk replied bluntly: “My very diplomatic response (to Musk) is to get lost.”
Ukrainian presidential aide Mykhaylo Podolyak suggested a “better peace plan” under which Ukraine took back its territories including Crimea, Russia was demilitarised and denuclearised and “war criminals” faced an international tribunal.
Musk later said Moscow could announce a full mobilisation, leading to a “full war” where “death on both sides will be devastating” given Russia’s far larger population.
“Victory for Ukraine is unlikely in total war. If you care about the people of Ukraine, seek peace,” he wrote on Twitter.
Russian President Vladimir Putin has called on Ukraine to cease hostilities and negotiate after ordering a partial mobilisation to bolster his forces and threatening to use nuclear weapons.
Zelensky has said he will never negotiate with Russia as long as Putin remained its leader.
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