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Facebook Provides Effective Video Content Strategy Tips

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For years now, video has been the best performing content type on Facebook, generating better results in terms of engagement, interaction and overall response.

With technological advances facilitating more ways for consumers to watch video, it’s become the preferred option, enabling faster message delivery, with increased entertainment value – and for those creators can do it well, a whole range of new monetization options.

But doing Facebook video well isn’t as simple as shooting a simple iPhone clip and uploading. Sure, that might work in some cases, but the best way to approach Facebook video, or really, content on any platform, is with a defined strategy. And this week, Facebook has provided some tips on just that, looking at the success of Art All the Way, a DIY arts and crafts Page based in India.   

Over on the Facebook Creator blog, Facebook has provided a simple overview of how Art All the Way has evolved its process in line with its video performance – and the notes include some great tips to keep in mind in your own Facebook video approach.

As explained by Facebook:

“The Art All the Way team decided to focus on video content early on. With consistent daily uploads, they hope to keep fans engaged and entertained with high-quality videos that show fun, do-it-yourself arts and crafts projects.”

Art All the Way Facebook

The key elements here being ‘quality’ and ‘consistency’. The videos that Art All the Way creates are fairly basic, but they maintain a consistent color palette and presentation style, while they also stick to a set schedule for their uploads, ensuring Page followers know that there’ll be new content coming through regularly.

Both of these elements are often overlooked – if you’re going to use video as a key part of your Facebook marketing approach, it’s worth taking a moment to consider how you want your videos to look, and sticking with a consistent color theme and/or presentation style. Maybe invest in a simple background card that you can use for your presentations, or build a mini-studio, with your camera set-up on a tripod to maintain the same aesthetic. 

Consistency, in this respect, is a branding element, and it’s definitely worth taking the time to plan out your approach ahead of time to align with such.

Eventually, after creating videos for some time, Art All the Way looked to monetize their video content with in-stream ads. This meant that they needed to create longer videos – in order to be able to use in-stream ads on Facebook, Pages need to have at least 10k followers and be creating 3-minute videos “that have generated more than 30,000 1-minute views in total over the past two months”.

That consideration again changed Art All the Way’s approach – now, all of their videos needed to meet a certain time threshold, another planning element. For marketers, this likely won’t be as significant a consideration – but the additional benefits that this longer run-time facilitated could be worth the extra thought, even if you’re not necessarily seeking to run in-stream ads.

As explained by Facebook:

Once they started using in-stream ads, Art All the Way gave more thought to their content strategy and devised a framework for their videos.”

Facebook says that each of Art All the Way’s videos now feature a sequence of predefined segments, generally in this format:

  • The Art All the Way logo
  • A shot of the finished craft with the title of the craft
  • A list of the materials used
  • The step-by-step method to make the craft
  • A final shot of the finished craft

That, again, adds to the consistency – which is also important, not just from an audience perspective, but in terms of repeatable practice. If you have your one social video person who creates your content, and he or she so without a documented strategy, if that person was to one day leave your company, or go on extended leave, would you be able to re-create the same, and maintain content consistency?

By having a documented, detailed content creation approach like this, Art All the Way can ensure ongoing transition and adaptability. They now have a set of defined steps to follow, every time, which will ensure their presentation remains consistent, and that the process can be taught to others.

Here’s an example of that content process in action:

There are obviously some extra video editing tricks in there, like text on screen. But as you can see, this is a simple, consistent, video format, which has helped Art All the Way grow its Facebook Page following to close to 3.4 million people. 

In addition to this, Art All the Way has also moved to re-post its content on Instagram:

“In addition to Facebook, Art All the Way also uploads videos to Instagram, where they tailor their content to the platform. For Instagram, Art All the Way edits videos down to one minute while maintaining the essence of the arts and crafts project and the instructional nature of the content.”

Again, simple, repatable process, providing more opportunities.

As noted, not all of these tips will apply to your video efforts, but if you’re looking to get more out of video content in 2020, these are some basic, key tips, which could help to maximize your performance.

Socialmediatoday.com

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Facebook Could Be Messing With Your Phone. Here’s What We Know

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Facebook Could Be Messing With Your Phone. Here's What We Know

Battery life is one of the most important aspects of smartphone usage — without solid battery life, a phone becomes far less useful. Even worse are instances when a phone’s battery drains faster than expected for no apparent reason, which may result in the user being caught off guard with a dead battery while away from a charger.

That’s the issue that prompted Hayward’s complaint, according to The New York Post, which quotes the data scientist as saying, “I said to the manager, ‘This can harm somebody,’ and she said by harming a few we can help the greater masses.” Hayward was allegedly fired in November 2022 after refusing to engage in the negative testing practices, leading to the lawsuit soon after. The big question is whether this practice — assuming the allegations are accurate — is widespread at Meta. 

If so, what other kinds of negative testing may be taking place without a user’s knowledge, and how might those tests impact their experiences with the company’s products? Hayward claimed that during his time working for the company, Meta gave him a training document that allegedly described types of negative tests that may be conducted — the document was reportedly titled, “How to run thoughtful negative tests.” Unfortunately, specific examples of those tests weren’t provided, and Meta hasn’t commented on the allegations to clarify how its testing practices may impact users, if at all.

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Meta awarded researcher a $27,200 bug bounty for glitch that bypassed Facebook 2FA

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Meta awarded researcher a $27,200 bug bounty for glitch that bypassed Facebook 2FA

Facepalm: Meta recently implemented a centralized login system to make it easier for Instagram, Facebook, and Meta (VR) users to manage their accounts. Unfortunately, in setting up the 2FA system, engineers overlooked a glaring failure regarding attempt limitation.

A freshman security researcher named Gtm Mänôz noticed the bug in July 2022. While looking for his first bug bounty to present at BountyCon 2022, Mänôz started playing around with the Meta Accounts Center interface, which manages all Meta accounts, adding similar functionality as Google’s one-stop login for its various services (YouTube, Gmail, Docs, etc).

He noted that the page allowed users to associate a phone number with their accounts when linking them. Users simply enter their phone number and then the six-digit 2FA code the system sends them. However, Mänôz discovered that if the wrong code is entered, the Account Center just asks the user to reinput it instead of sending a new code.

Furthermore, there was no limit on how many failed attempts one could enter into the verification box. This oversight allowed Mänôz to brute force the 2FA on his own account to associate his phone number with another Facebook profile. The only warning comes after the phone number is stolen in an email from Meta to the victim informing them that it has been linked to another user’s account.

While the harmfulness of this exploit is mainly limited to a bothersome re-establishing of the owner’s phone number, it effectively disables 2FA on the victim’s account, albeit temporarily. Until the target takes action, they are open to password phishing attacks.

“Basically, the highest impact here was revoking anyone’s SMS-based 2FA just knowing the phone number,” Mänôz told TechCrunch.

Mänôz notified Meta of the bug in September, and it patched the vulnerability immediately. A spokesperson said that when Mänôz found the problem, the Meta Accounts Center was still in beta and only available to a small number of users. The representative also noted that Meta’s investigation revealed no spikes in the usage of that feature, indicating that hackers hadn’t exploited it.

Despite the relatively low-treat of the glitch, Meta awarded Mänôz a $27,200 bug bounty. Not too shabby for his first bug hunt.

Meta has stumbled a few times in the last couple of years regarding the login features of its various accounts. In 2021, it caused a mild panic when it logged everyone out of Facebook when reconfiguring the website. Last year, it purposefully locked many users out of their accounts for not enabling “Facebook Protect” by a deadline set by an official Meta email that looked suspiciously like a phishing scam.

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Brandon Smiley, Son Of Rickey Smiley, Dies At 32

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Patch News

ATLANTA, GA — Brandon Smiley, the son of famed comedian and actor Rickey Smiley, died Sunday morning. He was 32.

The comedian made the announcement on social media Sunday, which was followed by a series of tributes Monday.

The cause of death is unknown.

Brandon was featured on Smiley’s Atlanta-based reality show, “Rickey Smiley For Real,” which chronicled the work and family balance of the comedian. The show also featured Smiley’s three other children and his “Rickey Smiley Morning Show” co-hosts. The nationally-syndicated radio show is headquartered in Atlanta.

Smiley is a Birmingham, Alabama native.

“I lost my oldest son #BrandonSmiley this morning,” Smiley said in a Facebook post Sunday. “I’m okay, but please pray for my son’s mother, Brenda, his siblings and his daughter, Storm.”

In a nearly three-and-a-half-minute Facebook Live, Smiley shared the news.

“I hate to announce this, but I want to give it to you before you hear it in the streets,” Smiley said. ” … Life comes with a whole bunch of twists and turns.”

His announcement was followed up by a 2020 stand-up set Brandon performed at the StarDome Comedy Club in Hoover, Alabama and a photo of Smiley with Brandon’s daughter, Storm.

Smiley shared Monday a video of him and Brandon together with the caption, “‘When you a daddy, you a daddy for life.’ #BrandonSmiley #DaddysBoy #DaddyForLife

His latest Facebook Live came around 10 a.m., when an emotional Smiley shared words of gratitude to people who have offered support.

“Losing your child is a terrible nightmare,” Smiley said in the post. “Yesterday was the shock of losing my son, Brandon, but today reality is setting in. Thank you for your thoughts, prayers, kind words, text messages and calls. I really appreciate it.”

Birmingham Mayor Randall Woodfin took to Twitter to share his condolences.

“I’m devastated to hear that my friend @RickeySmiley has lost his son, Brandon. Rickey has given so much to our city; this is the time when we need to give back to him. Join me in wrapping our arms around him and his family during this difficult time. We’re praying for you, Rickey,” Woodfin said in the tweet.



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