Facebook has published a new set of tips on how to create an effective social media content calendar, while it’s also provided a basic content calendar template to help you get started on mapping out your strategy.
Facebook says that the basic the three elements you need to note as part of an effective content calendar are:
- When to post
- What to post
- Where to post
For many, these are likely obvious, but some still miss out on factoring in the right elements that will enable them to be more efficient in their social media planning by using a calendar listing.
Of course, these are also easier said than done. In order to ensure optimal performance, you can’t just make up when to post, for example, you need to know when your audience is going to be most responsive.
There are various tools for this – on Facebook, the listing in your Page Insights, on the ‘Posts’ tab, will show you when the majority of your fans are active online, which can be a good starting point.
You can also use reports like Sprout Social’s recent overview of when people are online as a guide – but ultimately it comes down to experimentation and seeing what response you get.
The same goes for what to post – research and experimentation with what your audience wants is required, while where to post will come down to the specific audience that you’re trying to reach.
Additional experimentation aside, once you have an idea of these elements, you can then list them in a calendar – and Facebook has provided this template to get you started.
The template is actually part of the Facebook Blueprint education course on effective content calendar creation, which you can take here if you’re looking for more insight.
Effective social media marketing requires a level of consistency, and by mapping out your approach, you can ensure that you stay on track, while also adding a level of accountability, and transparency to your process, which will help if you ever need to hand over to another person.
Having an established, repeatable process will better enable you to refine your approach, and measure your results – and a calendar will definitely help in this respect.
Jailed Saudi woman tweeter shrugged off risk: friend
Image: – © AFP/File DOMINICK REUTER
A Saudi woman given 34 years in prison for tweets critical of the government knew people were informing on her but did not take it seriously, a friend said Thursday.
Salma al-Shehab, a member of the Shiite minority in the Sunni-ruled kingdom, had been studying for a doctorate in Britain and was arrested in January 2021 while on holiday.
On August 9 she was sentenced to 34 years in jail for aiding dissidents seeking to “disrupt public order” in the kingdom by relaying their tweets.
A friend of Shehab, who asked not to be identified for her own security, said she had not taken threats of denunciation seriously.
“We discussed people harassing her on Twitter and reporting her tweets to the security services online,” the friend told AFP.
“She didn’t think the authorities would be interested in someone with less than 2,000 followers,” she added.
Shehab now has around 3,000 followers on Twitter.
A mother of two and a PhD candidate at Britain’s University of Leeds, School of Medicine, she was also banned from travelling abroad for a further 34 years as part of the sentence.
The oil-rich Gulf state has cracked down on rights activists, many of whom have been jailed and banned from travel.
Women’s rights activists have also been targeted.
The crackdown increased after Crown Prince Mohammed bin Salman became Saudi Arabia’s de facto ruler in 2017.
The authorities have made available an app called “Kollona Amn” (Arabic for “We are all security”) which allows “all citizens and residents in Saudi Arabia to play the role of police officer”.
It is used to report accidents or crimes — but can also be a tool to denounce political opponents.
Shehab tweeted mostly about women’s rights in the conservative country.
She was jailed just weeks after US President Joe Biden visited Saudi Arabia, a controversial trip because of the kingdom’s human rights record.
US State Department spokesman Ned Price told reporters on Wednesday that Washington regularly raised the issue of human rights with Riyadh.
“Exercising freedom of expression to advocate for the rights of women should not be criminalised,” he said.
Rights group Amnesty International has called for Shehab’s immediate and unconditional release. It described her jailing as “outrageous”.
On its website, the University of Leeds said in a statement it was “deeply concerned” by the development, “and are seeking advice on whether there is anything we can do to support her”.
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