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Facebook Has Developed a New Way to Connect More People to the Internet

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Facebook has this week outlined an update to its Free Basics internet connection initiative, through which the company is working to connect the other 50% of the global population that, right now, cannot access the web.

The new project is called Discover, a process which enables users to access an expanded range of internet services via the platform, as opposed to the previously limited subset of web tools and sites made available via the first iteration of the Free Basics offering.

Facebook Discover

Facebook launched the initial Free Basics platform back in 2015, an expansion of its internet.org initiative. The idea of Free Basics is that it enables people in regions with limited connectivity to access the internet, with a collection of partner websites selected by Facebook contributing to the limited-data service.

Facebook Free Basics

This enables Facebook to facilitate more web connection, which aligns with its broader mission to ‘connect the world‘, while also likely adding more users for Facebook’s audience over time.

One of the key problems identified with Free Basics, however, is that Facebook maintains full control over the platform, and is therefore able to pick and choose which websites users can access through it. That means that for people with no access, they would then be beholden to Facebook to provide them with access to what it deems suitable, which could see increased emphasis put on Facebook’s own products. Various regional regulators saw this as a potential conflict, most notably in India, and Free Basics was subsequently banned in some areas.

Discover aims to address this. 

As explained by Facebook:

“Discover is a mobile web and Android app that can be used to browse any website using a daily balance of free data from participating mobile operators.”

In essence, Discover is still Free Basics, but it allows broader web usage, so Facebook is no longer in the position of determining which websites people can access through the tool.

Connecting more people is key to Facebook’s growth plans, while as noted, it’s also in alignment with its broader ‘social good’ initiative of connecting the world. The PR push is that Facebook wants to play a role in democratizing information, and facilitating web access – but at the same time, more people connected to the web will inevitably equate to more users for Facebook.

Case in point, Facebook is now close to 3 billion monthly active users across its apps, out of a global population of 7.8 billion. Factor in that only half of the world, reportedly, is even able to access the web and you can see why Facebook would be very keen to get more people connected.

Through Discover, Facebook will be hoping to appease regulatory concerns, and expand into more regions, which could be key to ongoing growth of the platform moving forward.

Facebook is initially launching Discover in Peru, with a view to expanding the option to regions in Thailand, the Philippines, and Iraq in the near future

Socialmediatoday.com

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Fed-up accountant 'shocked and disappointed' after his Facebook account is taken down again

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Fed-up accountant 'shocked and disappointed' after his Facebook account is taken down again

A fed-up accountant has spoken of his “disappointment” after his Facebook page was taken down AGAIN. Last July, we told how Suleiman Krayem feared …

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Twitter Tests New Quick Boost Option for Tweets

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Twitter Tests New Quick Boost Option for Tweets

Here’s the difficult thing with Twitter no longer having a comms department – now, there’s nowhere to go to confirm info about the app’s latest updates and features, and where each is available, etc.

Case in point – this week, Twitter appears to have launched a new in-stream boost option for tweets, which provides a quick and easy way to promote your tweet without having to launch a full ad campaign.

As you can see in these screenshots, posted by Jonah Manzano (and shared by Matt Navarra), the new boost option would be available direct from a tweet. You’d simply tap through, select a budget, and you would be able to boost your tweet then and there.

Which seems to be new, but also seems familiar.

It’s sort of like Twitter’s Quick Promote option, but an even more streamlined version, with new visuals and a new UI for boosting a tweet direct from the details screen.

Tweet boost

So it does seem like a new addition – but again, with no one at Twitter to ask, it’s hard to confirm detail about the option.

But from what we can tell, this is a new Twitter ad process, which could provide another way to set an objective, a budget, and basic targeting parameters to reach a broader audience in the app.

Which could be good, depending on performance, and there may well be some tweets that you just want to quickly boost and push out to more people, without launching a full campaign.

It could also be a good way for Twitter to bring in a few more ad dollars, and it could be worth experimenting with to see what result you get, based on the simplified launch process.

If it’s available to you. We’d ask Twitter where this is being made available, but we can’t. So maybe you’ll see it in the app, maybe not.

Thus is the enigma of Twitter 2.0.



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Twitter faces lawsuit by advisory firm for $1.9 million in unpaid bills

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Twitter faces lawsuit by advisory firm for $1.9 million in unpaid bills

US-based advisory firm Innisfree M&A Incorporated sued Twitter on Friday in New York State Supreme Court, seeking about $1.9 million compensation for what it says are unpaid bills. Reuters File Photo

New York: US-based advisory firm Innisfree M&A Incorporated sued Twitter on Friday in New York State Supreme Court, seeking about $1.9 million compensation for what it says are unpaid bills after it advised the social media company on its acquisition by Elon Musk last year.

“As of December 23, 2022, Twitter remains in default of its obligations to Innisfree under the agreement in an amount of not less than $1,902,788.03,” the lawsuit said.

Twitter and a lawyer for Innisfree did not respond to queries.

Elon Musk in October closed the $44 billion deal announced in April that year and took over microblogging platform Twitter.

In January 2023, Britain’s Crown Estate, an independent commercial business that manages the property portfolio belonging to the monarchy, said that it had begun court proceedings against Twitter over alleged unpaid rent on its London headquarters.

Advertising spending on Twitter Inc dropped by 71% in December, data from an advertising research firm showed, as top advertisers slashed their spending on the social-media platform after Musk’s takeover.

The banks that had provided $13 billion in financing last year for the Tesla chief executive’s acquisition of Twitter abandoned plans to sell the debt to investors because of uncertainty around the social media company’s fortunes and losses, according to media reports.

Recently, Twitter made its first interest payment on a loan that banks provided to help finance Musk’s purchase of the social media company last year.

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