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Facebook Publishes New Data on The Growth of Messaging as a Business Tool [Infographic]

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With messaging use on the rise, it’s logical that we’re also seeing a change in attitudes towards using messaging for commerce, and getting in touch with businesses while on the go. Indeed, Facebook says that more than 20 billion messages are sent between people and businesses on Messenger each month, while 64% of people now say they would prefer to message rather than call a business.

Messaging may not have become the transformative business option that Facebook envisioned when it first launched its Bot platform back in 2016, but it’s clear that more people are looking to connect via basic text. And with some 40 million companies now active on Messenger, user expectations are rising, which could put the onus on more businesses to catch up.

Travel is one sector, in particular, that Facebook says is seeing an increase in messaging use. Facebook’s latest research report looks at the growth of messaging use by travel brands, while its has also published the below infographic overview, which largely relates to business more broadly, despite the travel focus.

It’s definitely something for all brands to consider – you can read Facebook’s full report here or check out the graphic below.

Facebook messaging infographic

Socialmediatoday.com

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Weird of the Week

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Weird of the Week

What happened when six doctors swallowed Lego heads for science, and the results of Santa’s DNA test. Plus, is Dolly Parton really recording an album with Slipknot?

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The Most Visited Websites in the World – 2023 Edition [Infographic]

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The Most Visited Websites in the World - 2023 Edition [Infographic]

Google remains the most-visited website in the world, while Facebook is still the most frequented social platform, based on web traffic. Well, actually, YouTube is, but YouTube’s only a partial social app, right?

The findings are displayed in this new visualization from Visual Capitalist, which uses SimilarWeb data to show the most visited websites in bubble chart format, highlighting the variance in traffic.

As you can see, following Facebook, Twitter and Instagram are the next most visited social platforms, which is likely in line with what most would expect – though the low numbers for TikTok probably stand out, given its dominance of modern media zeitgeist.

But there is a reason for that – this data is based on website visits, not app usage, so platforms like TikTok and Snapchat, which are primarily focused on the in-app experience, won’t fare as well in this particular overview.

In that sense, it’s interesting to see which social platforms are engaging audiences via their desktop offerings.

You can check out the full overview below, and you can read Visual Capitalist’s full explainer here.

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Cheeky branding wins (and missteps)

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Cheeky branding wins (and missteps)

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Branding and rebranding is getting more fun, here we look at some of cheekiest brands that have caught our eye – for the right and wrong reasons.



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