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Facebook Publishes New Data on The Growth of Messaging as a Business Tool [Infographic]

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With messaging use on the rise, it’s logical that we’re also seeing a change in attitudes towards using messaging for commerce, and getting in touch with businesses while on the go. Indeed, Facebook says that more than 20 billion messages are sent between people and businesses on Messenger each month, while 64% of people now say they would prefer to message rather than call a business.

Messaging may not have become the transformative business option that Facebook envisioned when it first launched its Bot platform back in 2016, but it’s clear that more people are looking to connect via basic text. And with some 40 million companies now active on Messenger, user expectations are rising, which could put the onus on more businesses to catch up.

Travel is one sector, in particular, that Facebook says is seeing an increase in messaging use. Facebook’s latest research report looks at the growth of messaging use by travel brands, while its has also published the below infographic overview, which largely relates to business more broadly, despite the travel focus.

It’s definitely something for all brands to consider – you can read Facebook’s full report here or check out the graphic below.

Facebook messaging infographic

Socialmediatoday.com

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Elon Musk in row with Zelensky over Russia ‘peace plan’

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Billionaire Elon Musk has tweeted that he was buying English football club Manchester United, without providing any details as to whether he was serious or not

Billionaire Elon Musk. — © AFP/File Attila KISBENEDEK

US billionaire Elon Musk was embroiled in a social media spat with Ukrainian officials including President Volodymyr Zelensky on Monday over his ideas on ending Russia’s invasion.

Musk sparked the controversy on Twitter by proposing a peace deal involving re-running under UN supervision annexation referendums in Moscow-occupied Ukrainian regions, acknowledging Russian sovereignty over the Crimean peninsula and giving Ukraine a neutral status.

The Tesla and SpaceX founder created a poll to let his more than 107 million followers vote on the idea.

Zelensky responded with a Twitter poll of his own, asking: “Which @elonmusk do you like more?” with the options “One who supports Ukraine” and “One who supports Russia”.

Kyiv’s ambassador to Germany Andriy Melnyk replied bluntly: “My very diplomatic response (to Musk) is to get lost.”

Ukrainian presidential aide Mykhaylo Podolyak suggested a “better peace plan” under which Ukraine took back its territories including Crimea, Russia was demilitarised and denuclearised and “war criminals” faced an international tribunal.

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Musk later said Moscow could announce a full mobilisation, leading to a “full war” where “death on both sides will be devastating” given Russia’s far larger population.

“Victory for Ukraine is unlikely in total war. If you care about the people of Ukraine, seek peace,” he wrote on Twitter.

Russian President Vladimir Putin has called on Ukraine to cease hostilities and negotiate after ordering a partial mobilisation to bolster his forces and threatening to use nuclear weapons.

Zelensky has said he will never negotiate with Russia as long as Putin remained its leader.

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