SOCIAL
Facebook’s Adding More Detail to its User Controls Over Advertisers’ Custom Audience List Targeting

Last February, Facebook added some new info elements in its ‘Why am I seeing this ad?’ listings which provide users with a better understanding of how each ad has been targeted, including notes on the use of Custom Audience lists from third-party data providers.

The increased transparency helps users better understand where their info is coming from, and why they might be seeing specific ads, while Facebook also added in controls which enable users to remove themselves from any list they don’t want to be a part of.
Facebook added more transparency on which specific data brokers and marketing companies have provided your data to Facebook advertisers in July, and this week, as it continues to refine its ad insight tools, Facebook is also adding additional oversight into how a single brand entity could be using your contact info to reach you with ads from several elements of the same company.

As explained by Facebook Product Director Rob Leathern:
“Businesses agree to Custom Audiences terms and specify their relationships with advertisers (typically a Facebook Page). So a “business account” (Business Manager in FB lingo) could point to one or more Pages. [With this upate] you can control the use of lists at a business level. You could disallow the use of lists by multiple advertisers at one time, if they are using lists uploaded by the same business account.”
This adds an extra level of control to how you’re being targeted by Facebook ads. Now, rather than removing yourself from one brand’s targeting list, you can exclude yourself from all of their related brands as well, which many likely overlook.
“You can choose whether an advertiser can include or exclude you from their target audience at a business account level. That means any advertiser using any list from that business will also not be able to include, or exclude, you in an audience. Or you could make yourself eligible for seeing the ad, if they are using a list to exclude you. In this example, a gym might exclude you from ads to sign up because you’re already a member.”
It’s a relatively small addition, but it does serve an important purpose, and it gives users more control over their data, and more understanding as to why they might be seeing certain ads in their Facebook feed.
The new option, rolling out later this month, will be available in your ‘Advertisers & Businesses’ listing in ‘Ads Preferences‘.
SOCIAL
Musk regrets controversial post but won’t bow to advertiser ‘blackmail’

Elon Musk’s comments at the New York Times’ Dealbook conference drew a shocked silence – Copyright GETTY IMAGES NORTH AMERICA/AFP Slaven Vlasic
Elon Musk apologized Wednesday for endorsing a social media post widely seen as anti-Semitic, but accused advertisers who are turning away from his social media platform X of “blackmail” and said anyone who does so can “go fuck yourself.”
The remark before corporate executives at the New York Times’ Dealbook conference drew a shocked silence.
Earlier, Musk had apologized for what he called “literally the worst and dumbest post that I’ve ever done.”
In a comment on X, formerly Twitter, Musk on November 15 called a post “the actual truth” that said Jewish communities advocated a “dialectical hatred against whites,” which was criticized as echoing longtime conspiracy theory among White supremacists.
The statement prompted a flood of departures from X of major advertisers, including Apple, Disney, Comcast and IBM who criticized Musk for anti-semitism.
“I’m sorry for that tweet or post,” Musk said Wednesday. “It was foolish of me.”
He told interviewer Andrew Ross Sorkin that his post had been misinterpreted and that he had sought to clarify the remark in subsequent posts to the thread.
But Musk also said he wouldn’t be beholden to pressure from advertisers.
“If somebody’s gonna try to blackmail me with advertising, blackmail me with money?” Musk said. “Go fuck yourself.”
But the billionaire acknowledged that there were business implications to the advertiser actions.
“If the company fails… it will fail because of an advertiser boycott” Musk said. “And that will be what will bankrupt the company.”
Musk, who met with Israeli Prime Minister Benjamin Netanyahu during a visit to Israel earlier this week, insisted in the interview that he holds no discrimination against Jews, calling himself “philo-Semitic,” or an admirer of Judaism.
During the interview, Musk wore a necklace given to him by a parent of an Israeli hostage taken in the Hamas attack on October 7. The necklace reads, “Bring Them Home.”
Musk told Sorkin that the Israel trip had been planned earlier and was not an “apology tour” related to the controversial tweet.
SOCIAL
TikTok Encourages Creators To Make Longer Videos, With Focus On Ad Revenue 11/30/2023

A new report by The Information shows the company’s recent efforts to convince
creators to put out longer videos in order to provide more room for ad placements.
According to the …
SOCIAL
X Adds Option To Embed Videos in Isolation From Posts

Next time you go to embed an X post, you may notice a new step:
Now, X will enable you to choose whether you want to embed the video element in isolation, or the whole post, as normal.
And if you do choose to embed just the video (or GIF), it’ll look like this:
Which could be a helpful way to present X-originated video on third-party websites, and add context to, say, your blog post, without the clutter of the full X framing.
But it could also reduce brand exposure for X, which is likely why Twitter didn’t enable this before, though it did once provide an “embedded video widget” which essentially served the same purpose.

Twitter gradually seemed to phase that out as the platform evolved, and there’s no specific reason that I can find as to why it removed it as an option. But either way, now, it’s back, so you have more options for using X-originated content, and putting more focus on video elements specifically.
Though I don’t know why they didn’t also take the opportunity to remove the ‘Tweet’ reference. Since the re-brand to X, the platform seems to have gone to little effort to weed out all the tweet and bird terminology, but then again, with 80% fewer staff, that’s probably understandable as well.
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