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Facebook’s New ‘Smart Crop’ Feature for Automated Video Editing is Now Available in Creator Studio



This could be handy for those looking to re-purpose their video assets, and/or run experiments without having to invest in significant re-shoots or editing.

Back in March, Facebook started testing a new ‘Smart Cropping‘ option for video editing within Creator Studio, which utilizes machine learning in order to identify areas of most interest within your video content, and then provides auto-edits based on these calculations.

Now, Facebook is making its new Smart Cropping feature more widely available, with the option now accessible in the video upload flow within Creator Studio.

Facebook Smart Cropping

As you can see here, with Smart Cropping, you can automatically generate a 1:1 or 4:5 version of any video clip, with Facebook’s system identifying the key focus elements, and optimizing based on these points.

As explained by Facebook:

“Smart Crop will optimize for the main subject in the content, keeping the main subjects centered and in-frame. You will be able to publish this video directly within Creator Studio, and can review the reframed video prior to publishing. You can also compare the reframed version with the original prior to publishing to decide which version you’d like to publish.”

Facebook Smart Cropping

Facebook uses similar technology with its Portal video calling device, which automatically pans and zooms as you chat, ensuring speakers always remain in frame. Portal will also automatically widen when someone else enters the room, and this is the same type of object recognition that Facebook’s now applying to its automated video cropping, which sounds as though it could produce variable results. But for certain types of uploads, it could also save you a heap of time.

At the least, if you’re working with a lot of video, it could be worth an experiment. The new feature is now available in Creator Studio in the ‘Upload Video’ component of the post creation flow.

Thanks to Ahmed Ghanem for posting about the update.



LinkedIn Shares Marketing Industry Insights and Tips in Latest ‘Big Thinking’ Digital Magazine



LinkedIn Shares Marketing Industry Insights and Tips in Latest 'Big Thinking' Digital Magazine

Looking for a marketing-related read for the long weekend?

LinkedIn has published the second edition of its ‘Big Thinking’ digital magazine, which includes a range of interviews, insights, tips and notes on various marketing-related subjects and trends.

The 36-page magazine includes expert notes on sustainable marketing practices, evolving messaging processes, and creative tips – from Disney no less.

There’s also a section which looks at how marketers can mitigate the loss of cookie tracking data, and how to build an employer brand (and why you should).

LinkedIn Big Thinking magazine

LinkedIn has also included expert interviews on customer experience, digital transformation and creative B2B strategies, among other elements.

There are some good notes, which could help you formulate a more effective marketing approach for your brand, in line with the latest trends, while it’s also handy to stay up to date with the latest trend insights and tips to keep your market knowledge fresh.

And it’s free. If nothing else, it’s a quick overview of some of the key trends that are playing on the minds of the top industry professionals, which will likely trigger at least inspiration in your own efforts.

You can download LinkedIn’s latest ‘Big Thinking’ digital magazine here.


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