Facebook is alerting Page owners to a coming update which will see the removal of the ‘Our Story’ section from your Page presentation options.
As you can see here, Facebook is prompting Page owners to shift their ‘Story’ description to the ‘Additional Information’ section instead, which will alter how that extra information is presented on your Page.
The Page Story section was added back in 2017 as a means to help brands provide more background on their business ‘why’, in order to better connect with Page visitors.
The section currently appears as a secondary information panel within the ‘About’ section on your Page, which does look a little cluttered.
Now it seems that the section will be removed from the main Page, and shifted to a secondary element, with users able to tap through on an ‘Additional information’ prompt or tab to read more about the story behind your brand.
Given the way that it’s currently presented, the change does make sense, but it will mean that you need to re-assess your Facebook Page layout to align with the update.
As you can see in the top prompt here, Facebook is linking Page admins through to the relevant section in order to update their info directly from the alert prompt, but you can also go to ‘Settings’>’Page Info’ to edit your ‘Additional Information’ field.
We’ve asked Facebook for more information on how this will impact Page presentation, and we’ll update this post if/when we hear back.
New Facebook Groups Features For Building Strong Communities
Meta launches new features for Facebook Groups to improve communication between members, strengthen communities, and give admins more ways to customize the look and feel.
In addition, the company shares its vision for the future of communities on Facebook, which brings features from Groups and Pages together in one place.
Here’s an overview of everything that was announced at the recent Facebook Communities Summit.
More Options For Facebook Group Admins
Admins can utilize these new features to make their Groups feel more unique :
- Customization: Colors, post backgrounds, fonts, and emoji reactions used in groups can now be customized.
- Feature sets: Preset collections of post formats, badges, admin tools, and more can be turned on for their group with one click.
- Preferred formats: Select formats you want members to use when they post in your group.
- Greeting message: Create a unique message that all new members will see when they join a group.
Stronger Connections For Members
Members of Facebook Groups can build stronger connections by taking advantage of the following new features:
- Subgroups: Meta is testing the ability for Facebook Group admins to create subgroups around specific topics.
- Community Chats: Communicate in real-time with other group members through Facebook or Messenger.
- Recurring Events: Set up regular events for member to get together either online or in person.
- Community Awards: Give virtual awards to other members to recognize valuable contributions.
New Ways To Manage Communities
New tools will make it easier for admins to manage their groups:
- Pinned Announcements: Admins can pin announcements at the top of groups and choose the order in which they appear.
- Personalized Suggestions: Admin Assist will now offer suggestions on criteria to add, and more info on why content is declined.
- Internal Chats: Admins can now create create group chats exclusively for themselves and other moderators.
Monetization & Fundraisers
A new suite of tools will help Group admins sustain their communities through fundraisers and monetization:
- Raising Funds: Admins can create community fundraisers for group projects to cover the costs of running the group.
- Selling Merchandise: Sell merchandise you’ve created by setting up a shop within your group.
- Paid Memberships: Create paid subgroups that members can subscribe to for a fee.
Bringing Together Groups & Pages
Facebook is introducing a new experience that brings elements of Pages and Groups together in one place.
This will allow Group admins to use an official voice when interacting with their community.
Currently, Admins post to a Facebook Group it shows that it’s published by the individual user behind the account.
When this new experience rolls out, posts from Admins will show up as official announcements posted by the group. Just like how a post from a Facebook Page shows that it’s published by the Page.
Admins of Facebook Pages will have the option to build their community in a single space if they prefer not to create a separate group. When this change rolls out, Page admins can utilize moderation tools accessible to Group admins.
This new experience will be tested over the next year before it’s available to everyone.
Source: Meta Newsroom
Featured Image: AlesiaKan/Shutterstock
Matt Southern has been the lead news writer at Search Engine Journal since 2013. With a degree in communications, Matt has an uncanny ability to make the most complex subject matter easy to understand. When he’s not ferociously following and covering the search industry, he’s busy writing SEO-friendly copy that converts.
Facebook Shutting Down Facial Recognition via @sejournal, @martinibuster
Facebook announced that it is shutting down it’s use of facial recognition, including for uses related to the visually impaired. Facebook left the door open to exploring on-device facial recognition technologies that do not communicate with an external server.
Facebook cited general concern by individuals about the use of facial recognition and a lack of agreed-up regulations and standards as one reason they chose to do away with the use of facial recognition.
“There are many concerns about the place of facial recognition technology in society, and regulators are still in the process of providing a clear set of rules governing its use. Amid this ongoing uncertainty, we believe that limiting the use of facial recognition to a narrow set of use cases is appropriate.”
Continue Reading Below
Facebook Facial Recognition
Facial recognition technology was used for recognizing who users are from photos in the Memories feature, photos or videos. Tagging, where individuals name friends in an image will still be allowed.
Those who had opted into allowing Facebook to use facial recognition don’t have to do anything, Facebook will automatically delete the “template” used by Facebook to recognize the members.
According to the announcement:
“People will no longer be able to turn on face recognition for suggested tagging or see a suggested tag with their name in photos and videos they may appear in. We’ll still encourage people to tag posts manually, to help you and your friends know who is in a photo or video.
If you have opted into our Face Recognition setting, we will delete the template used to identify you. If you have the face recognition setting turned off, there is no template to delete and there will be no change.”
Continue Reading Below
While many may view this as a positive change the impact might be felt more keenly by those who are visually impaired and relied on the automatic facial recognition to tell them who is in a photo shared on Facebook.
“This change will also impact Automatic Alt Text (AAT), a technology used to create image descriptions for people who are blind or visually impaired. AAT currently identifies people in about 4% of photos. After the change, AAT will still be able to recognize how many people are in a photo, but will no longer attempt to identify who each person is using facial recognition.”
Facebook Facial Recognition is Not Going Away
Facebook indicated it will research ways to use facial recognition in ways that are useful in a way that respects users privacy.
Potential uses could be for people who need to verify their identity, particularly in situations where a person is locked out of their account.
Use of the facial recognition technology on the device and without accessing external servers was cited as an area to be explored.
“Facial recognition can be particularly valuable when the technology operates privately on a person’s own devices. This method of on-device facial recognition, requiring no communication of face data with an external server, is most commonly deployed today in the systems used to unlock smartphones.
We believe this has the potential to enable positive use cases in the future that maintain privacy, control and transparency, and it’s an approach we’ll continue to explore as we consider how our future computing platforms and devices can best serve people’s needs.
The changes we’re announcing today involve a company-wide move away from this kind of broad identification, and toward narrower forms of personal authentication.”
Continue Reading Below
Facebook to Explore On-device Facial Recognition
On-device use of facial recognition is a popular and accepted use of the technology, for example, for unlocking a device. Beyond that some may feel uncomfortable with it and Facebook’s decision to drop facial recognition may be a sign of Facebook understanding that they may need to be proactive of overextending technology in ways that might provoke concerns over privacy.
Read Facebook’s announcement of the end of Facebook’s use of facial recognition:
Roger Montti is a search marketer with 20 years experience.
I offer site audits and link building strategies.
Facebook Expands Climate Science Center to More Regions, Ramps Up Climate Misinformation Detection
Facebook is taking stronger action to promote climate science, and tackle related misinformation on its platforms, as part of a renewed push for a broader, more inclusive global effort to combat the growing climate crisis.
As explained by Facebook:
“Climate change is the greatest threat we all face – and the need to act grows more urgent every day. The science is clear and unambiguous. As world leaders, advocates, environmental groups and others meet in Glasgow this week at COP26, we want to see bold action agreed to, with the strongest possible commitments to achieve net zero targets that help limit warming to 1.5˚C.”
Facebook has been repeatedly identified as a key source of climate misinformation, and it clearly does play some role in this respect. But with this renewed stance, the company’s looking to set clear parameters around what’s acceptable, and what it’s looking to take action on, to play its part in the broader push.
First off, Facebook is expanding its Climate Change Science Center to more than 100 countries, while it’s also adding a new section that will display each nation’s greenhouse gas emissions, in comparison to their commitments and targets.
Facebook first launched its climate change science center in September last year, in order to help connect users with more accurate climate information. The data powering the updates included in the Center is sourced directly from leading information providers in the space, including the Intergovernmental Panel on Climate Change, the UN Environment Program and more
The additional target tracking data for each nation will provide an extra level of accountability, which could increase the pressure on each region to meet their commitments through broader coverage and awareness of their progress.
Facebook’s also expanding its informational labels on posts about climate change, which direct users to the Climate Science Center to find out more information on related issues and updates.
Facebook’s also taking more action to combat climate misinformation during the COP26 climate summit specifically:
“Ahead of COP26, we’ve activated a feature we use during critical public events to utilize keyword detection so related content is easier for fact-checkers to find — because speed is especially important during such events. This feature is available to fact-checkers for content in English, Spanish, Portuguese, Indonesian, German, French and Dutch.”
I mean, that does beg the question as to why they wouldn’t use this process all the time, but the assumption is that this is a more labor-intensive approach, which is only feasible in short bursts.
By combating such claims as they ramp up (Facebook also notes that climate misinformation ‘spikes periodically when the conversation about climate change is elevated’), that should help to lessen the impact of such, and negate some of the network effects of Facebook’s scale, in regards to amplification.
Finally, Facebook also says that it’s working to improve its own internal operations and processes in line with emissions targets.
“Starting last year, we achieved net zero emissions for our global operations, and we’re supported by 100% renewable energy. To achieve this we’ve reduced our greenhouse gas emissions by 94% since 2017. We invest enough in wind and solar energy to cover all our operations. And for the remaining emissions, we support projects that remove emissions from the atmosphere.”
The next step for its operations will be to partner with suppliers who are also aiming for net zero, which will offset its business impacts entirely once fully in effect.
Facebook’s record on this front is spotty, not because of its own initiatives or endeavor, as such, but because of the way that controversial content can be amplified by the News Feed algorithm, which, inadvertently, provides an incentive for users to share more left-of-center, controversial, and anti-mainstream viewpoints, in order to get attention, and spark engagement in the app.
Which is a big problem with Facebook’s systems, and one that Facebook itself has repeatedly pointed to, albeit indirectly. Part of the reason this type of content sees increased attention on the platform is not because of Facebook itself, but is actually due to human nature, and people being able to share and engage with topics that resonate with them. Facebook says that this is a people problem, not a Facebook one.
As Facebook’s Nick Clegg recently explained in regards to a similar topic, in broader political division:
“The increase in political polarization in the US pre-dates social media by several decades. If it were true that Facebook is the chief cause of polarization, we would expect to see it going up wherever Facebook is popular. It isn’t. In fact, polarization has gone down in a number of countries with high social media use at the same time that it has risen in the US.”
So it’s not Facebook that’s the issue, as per the evidence Clegg cites, but the fact that people now have more ways to discuss and engage with such can play a part in making it seem like Facebook is playing a bigger part.
But that lets Facebook off the hook a bit. A key problem is the incentive that Facebook has built-in, in terms of Likes and comments, and the dopamine rush that people get from such. That gives people a reason to share more controversial content, because that sparks more notifications, and boosts their presence – so there is, inherently, a process on Facebook that drives this type of behavior, whether Facebook itself wants to acknowledge such or not.
Which is why it’s important that Facebook does take action – but the real question is, how effective will, or even can such countermeasures be, especially at Facebook’s scale?
WORDPRESS2 weeks ago
Data Breach Spreads To Six Web Hosts
SEO2 weeks ago
11 Ways to Build a Google Algorithm Update Resistant SEO Strategy
WORDPRESS2 weeks ago
WordPress 5.9 Rushed “In A Dangerous Way” Is Now Delayed
SOCIAL2 weeks ago
YouTube Adds Option to Reuse Details from Previous Videos to Streamline Uploads, New Mobile Analytics
SOCIAL1 week ago
TikTok’s Testing a New ‘Business Registration’ Option to Confirm Business Information in the App
SOCIAL3 days ago
LinkedIn Shares New Insights into the Gen Z Audience on the Platform [Infographic]
GOOGLE2 weeks ago
Google Hanukkah Decorations Are Live For 2021
SEO2 weeks ago
4 Ways SEO Improves Small Business