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Facebook’s Testing a New Option to Cross-Post Facebook Stories to Instagram

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While you’ve been able to cross-post your Instagram Story to Facebook for some time, you haven’t had the option to do the opposite, and post your Facebook Story direct to Insta.

That could be about to change, with Facebook now testing a new option to share your Facebook Story to Instagram in your send settings, which could make it easier to maintain activity on both platforms, and expand your stories’ reach.

Facebook to Instagram Stories sharing

As you can see in this example, shared by app reverse engineering expert Jane Manchun Wong, the new option would appear in your Facebook Stories visibility options, with a simple toggle to switch on cross-posting of Facebook Stories to Instagram. There are also icons on the ‘Share to Story’ button indicating that it will be posted to both.

Facebook has confirmed the test to TechCrunch, noting that it’s always looking for new ways to “make it easier to share moments with the people who matter to you”.

The option could make it easier to share Stories content quickly, but cross-posting should also be done cautiously, with results sometimes varying from platform to platform. Your frames may not look the same on both apps, and polls and similar tools will have different formats. 

Case in point – initially, swipe up links on Instagram didn’t work on Facebook, so when you cross-posted your Instagram Story, your Facebook viewers would not be able to swipe up, despite the prompt on screen. That issue has since been corrected, but it illustrates the need for diligence around the content you post on each, and how it translates (or doesn’t).

Facebook has repeatedly noted that Stories are the future, that Stories are on track to overtake the news feed as the primary social sharing surface, and Stories are where the next generation of consumers is most comfortable participating.

Facebook Stories graph

These trends are what’s also lead to LinkedIn and Twitter introducing their own variations of the same – and while it may seem that they’re all copying each other, that each platform is getting more and more “same-y”, the fact of the matter is that the next generation of users is growing up on Stories, not on News Feeds. If other platforms want to align with usage trends, they also need a Stories option.

As such, it also makes sense that Facebook looks to provide options to cross-post, and align with those behavioral shifts. Again, brands and marketers need to be careful when utilizing any form of cross-posting, but it could be another option to consider to maximize reach and response. 

Socialmediatoday.com

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Awkward police mishap on popular Aussie beach: ‘Not a great idea’

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Awkward police mishap on popular Aussie beach: 'Not a great idea'

Two police officers were left with bruised egos on Saturday after their car became bogged at a popular beach in Western Australia.

The male officers were new to the Esperance area, Western Australia Police revealed in a post on Facebook, and their interesting attempt to meet the locals left the masses amused.

Pictures of the incident were shared online and show the Toyota Camry — a front-wheel drive — parked up nice and close to the water’s edge at the popular Wharton Beach. The officers are seen trying to free the wheels of their car from the sand but eventually turned to locals for help.

Police officers became bogged in the sand at a Wharton beach in WA. Source: Facebook/WA Police Force

The beach is popular for surfing and allows vehicle access, but only for 4WD cars as smaller cars may struggle. So it’s no surprise their Toyota Camry got stuck. Another beachgoer helped the police car to safety with a video showing the white 4WD pulling the police vehicle from the sand using a rope.

The unusual scenes caught the attention of dozens of beachgoers who watched as the car was being towed. Photos were also shared on a popular Facebook page ‘Bogged’ where it racked up thousands of likes and comments from amused social media users.

WA police responds to amusing beach blunder

Esperance Police has increased patrols over the holiday period in response to an increased number of “hoon drivers” on popular beaches in the area. It’s believed these officers were carrying out their patrol when they became stuck. Goldfields-Esperance District WA Police shared details of the ordeal on Facebook and thanked those who rushed to the officers’ aid.

“Esperance Police would like to welcome SC Neville to the team who started today and found a new way to engage with our wonderful local community,” the post said, alongside photos of the incident.

No one was injured and no damage was done to the car, police said. The egos of the officers involved, however, “are in for repair” the police force joked after their beach blunder was made public.

Locals on the beach rushed to the aid of the police officers after car got bogged on sand.

Locals on the beach rushed to the aid of the officers. Source: Facebook/WA Police Force

“Imagine driving a Camry on the beach,” one person mocked on Facebook with others agreeing it’s “not a great idea” to be driving a two-wheeled-drive on the sand.

“When you’re asked to ‘patrol the beaches’ and you take it literally….,” another joked.

“Hahaha they’re only human too… good to see the locals and tourists helping where needed! Well done,” one other said.

A beachgoer in a white 4WD helped tow the police car off the sand.

A beachgoer in the white 4WD helped tow the police car off the sand. Source: Facebook/Bogged

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‘Fire-breathing demon’: shelter opts for honesty in adoption ad for ‘full-jerk’ dog | Dogs

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Maybe he’s born with it, maybe he really is a “full jerk”, “fire-breathing demon” and equally adorable 26lb dog with boundary issues.

Meet Ralphie, a 14-month-old French bulldog whose owners surrendered him at the Niagara SPCA, a no-kill shelter in Niagara Falls, New York earlier this month where a very unconventional approach is being taken to finding him new owners.

In their Facebook ad for his adoption, the shelter didn’t sugarcoat Ralphie’s aggressive nature that they say would only be suitable for the “Mother of Dragons” as an owner – a reference to a fearsome character from Game of Thrones.

In a post that garnered thousands of engagement on Facebook, the shelter admitted that they try to downplay the less desirable characteristics of their dogs in adoption ads, but that this was too tough a task for Ralphie – so they decided to be brutally honest instead.

“We don’t actually have too many nice things to say so we’re just going to come out with it,” they wrote. “Ralphie is a terror in a somewhat small package.”

It could be because his previous owners may have spoiled him by giving in to all his whims, and created boundary issues, the ad said.

It appears that his adorable traits may have landed him with owners who made him “the boss” – which only led them to eventually letting him go. Within two weeks of being rehomed, the second owners had to give him up because he irritated their older dog.

But the shelter at this point knows what that could’ve actually implied: “Ralphie is a fire-breathing demon and will eat our dog, but hey, he’s only 26lb.”

“Lots of people withheld Ralphie’s less than desirable traits, but we’re going to tell you all about it,” the ad read. “He’s a whole jerk – not even half.

“If you show a moment of weakness, prepare to be exploited.”

Turns out that the honesty in the post is what appealed to people.

“I’d like to donate toward his adoption fee,” one Facebook user responded to the ad. “I’m bossy and too much for some people too, so he’s a little bit my spirit animal.”

Others chimed in with their own (not so polite) theories.

“Sometimes it’s not an upbringing, rather genetic and chemical imbalance. He would have to be placed with someone who understands mental illness in dogs,” wrote one person. “Not all dogs can be cured with hugs and kisses.”

“So in human terms, Ralphie is a spoiled brat?” commented another person. “He was given a mile and took two instead. There is someone out there that would take Ralphie and all his quirks. He just has to learn his boundaries and his human stick to them.”

Many commended the shelter for their honesty in the post.

Last week, the shelter shared another update, and it looks like he is getting better – even though it’s in very tiny steps.

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Swedish Woman Flies To India To Marry Facebook Friend In UP’s Etah

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Swedish Woman Flies To India To Marry Facebook Friend In UP's Etah

Christen Liebert reportedly met Pawan Kumar on Facebook in 2012.

Etah:

It is said that love has no boundaries. The people of Etah in Uttar Pradesh witnessed something similar when a Swedish woman married a local resident recently.

Christen Liebert flew to India to marry Pawan Kumar, who she met on Facebook, according to Hindu customs at a school in Etah on Friday, news agency ANI reported.

Video of the marriage shared by ANI showed Christen Liebert, dressed in an Indian wedding dress, putting the garland around the groom’s neck during the varmala ceremony.

Christen Liebert reportedly met Pawan Kumar on Facebook in 2012.

Pawan Kumar, who completed his B. Tech from Dehradun, works as an engineer at a firm.

His family did not have any objection to the marriage.

The groom’s father Geetam Singh said that their happiness lies in the happiness of the children. “We totally agree with this marriage,” he said.

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