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Facebook’s Updated Desktop Layout is Now Appearing for More Users



In what feels a little like deja-vu, Facebook has this week confirmed that more users will now start seeing its new-look desktop layout, which includes tabs along the top of the screen, and a more compressed view.

New Facebook desktop layout

We actually reported back in September that more people were getting access to this new desktop presentation style, which Facebook first announced in May last year. It seems odd that it’s taking such a long time to make its way through the implementation pipeline, but Facebook is taking a slow and cautious approach, which includes asking those who have been granted access to the new format for their feedback on possible improvements as they go.

In order to access the new layout, once it becomes available to you, you’ll see a prompt in your News Feed asking you to check out the new features.

New Facebook desktop format notification

You can’t request access – as per CNET, the option is currently only being made available to a “small percentage” of users. Facebook says that its plan is then to shift into a much broader roll-out before April – which would make it almost a year out from the initial announcement of the update.

It’s not a major change – there are no amazing new functionalities or tools that you suddenly get access to in the new layout. But it does aim to improve desktop navigation – Facebook’s intention with the update is to bring the desktop version more in line with the mobile app, while also making it easier for users to switch between usage areas.

Facebook desktop upgrade

So, something to look forward to – if you don’t have access yet, it seems like you likely will sometime in the first quarter of 2020. Though given previous delays, don’t hold us to that. 

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TikTok Launches New ‘Branded Mission’ Creator Monetization and UGC Promotion Process



TikTok Launches New 'Branded Mission' Creator Monetization and UGC Promotion Process

TikTok’s looking to make it easier for creators to make money from their clips via a new program that it’s calling ‘Branded Mission’, which will enable creators to take part in what’s essentially branded content challenges, with the brand then able to select from the submitted clips for their promotional campaigns.

As explained by TikTok:

“To make it easier for brands to tap into the creative power of TikTok communities and co-create authentic branded content that resonates with users, we’re launching Branded Mission. Branded Mission is an industry-first ad solution that enables advertisers to crowdsource authentic content from creators on TikTok, turn top-performing videos into ads, and improve brand affinity with media impressions.”

As outlined in the above video, the process will enable brands to post challenges, which creators with over 1k followers will then be able to participate in.

“TikTok creators can decide what Branded Missions they’re inspired by and choose to participate in the Mission. Brands will select their favorite original creative videos and amplify them through promoted ad traffic.”

The chosen creators then get a cash payment, though the payment amounts, at least at this stage, won’t vary based on individual video performance.

Instead, each Mission will list earnings potential, based on how much the brand is willing to pay.


Allocate more cash and you’ll pique the interest of more users, expanding the potential of tapping into a viral hit.

The option will broaden the creative options for brands, and with organic-styled content performing best on the platform, it could open up major new possibilities for marketers looking for ways to tap into the app.

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It’ll also provide TikTok with another critical revenue-share element. Clearly the app of the moment, if TikTok wants to maximize its opportunities, it needs to ensure that its top creators get paid – because with more lucrative monetization offers available on other platforms, it logically makes sense that big-name stars will follow the cash, and focus on those platforms instead.

But monetizing short-form video is harder than longer content, which is why TikTok is also rolling out 10-minute clips, and emphasizing live-streaming, as a means to drive more money-making opportunities.

Branded Mission is another step in this direction, which will ideally provide a more direct link between creating content in your own style and making money, without having to incorporate merchandise sales or arrange your own affiliate deals.

Interestingly, Meta is trying out similar on Instagram, where product tags were recently expanded to all users.

Instagram product tags

Creators don’t get paid for adding these tags, not yet at least, but you can see how Meta could eventually take a similar approach to provide creators with more revenue opportunities.

For TikTok, the process could make it much easier to bring in cash for your uploads, expanding well beyond the Creator Fund, which top creators have already been highly critical of.

You will, of course, need to create specific, themed videos, as opposed to YouTube, where you upload what you like and switch on ads. But it’s a fairly distanced relationship from the sponsor brands, which reduces management workload, while also providing new content prompts.


It’s a good idea, and as more and more brands look to tap into the app – especially as it surges towards 1.5 billion users – you can bet that it’ll be a popular option for a range of ad partners.

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TikTok says that Branded Mission is now in beta testing, and is available to brands in more than a dozen markets. The option will be made available in more regions throughout the year.

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