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Facebook’s Zuckerberg targeted in US privacy lawsuit

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Facebook's Zuckerberg targeted in US privacy lawsuit

100 cardboard cutouts of Facebook founder Mark Zuckerberg stand outside the U.S. Capitol. Photo: © Saul Loeb/AFP via Getty Images

Facebook founder Mark Zuckerberg was named personally in a Washington lawsuit Monday alleging he played a direct role in decisions that set the stage for the Cambridge Analytica privacy scandal.

The US capital’s attorney general argues that Zuckerberg was closely involved in conceiving the framework that allowed the Britain-based consulting firm to harvest over 70 million US Facebook users data

A whistleblower revealed in 2018 that Cambridge Analytica went on to use that data for political purposes, including trying to rally support for Donald Trump.

“Zuckerberg is not just a figurehead at Facebook; he is personally involved in nearly every decision the company makes,” Washington Attorney General Karl Racine wrote in the suit.

He added that Zuckerberg’s control is baked into the structure of the company, where the founder and CEO holds a majority of voting shares.

Racine’s office sued Facebook over its data privacy practices in 2018 as part of a case that is ongoing.

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Facebook’s parent company Meta did not immediately respond to the new lawsuit’s allegations, but spokesman Andy Stone noted on Twitter that a judge had previously rejected Racine’s bid to add Zuckerberg as a defendant in the privacy case.

US authorities imposed what they described as a “historic” $5 billion fine on Facebook in the wake of the scandal, and also required Facebook to ramp up privacy protections, provide detailed quarterly reports on compliance with the deal, and have an independent oversight board.

Since the Cambridge Analytica scandal broke, Facebook has removed access to its data from thousands of apps suspected of abusing it, restricted the amount of information available to developers in general, and made it easier for users to calibrate restrictions on personal data sharing.

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LinkedIn Shares Marketing Industry Insights and Tips in Latest ‘Big Thinking’ Digital Magazine

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LinkedIn Shares Marketing Industry Insights and Tips in Latest 'Big Thinking' Digital Magazine

Looking for a marketing-related read for the long weekend?

LinkedIn has published the second edition of its ‘Big Thinking’ digital magazine, which includes a range of interviews, insights, tips and notes on various marketing-related subjects and trends.

The 36-page magazine includes expert notes on sustainable marketing practices, evolving messaging processes, and creative tips – from Disney no less.

There’s also a section which looks at how marketers can mitigate the loss of cookie tracking data, and how to build an employer brand (and why you should).

LinkedIn Big Thinking magazine

LinkedIn has also included expert interviews on customer experience, digital transformation and creative B2B strategies, among other elements.

There are some good notes, which could help you formulate a more effective marketing approach for your brand, in line with the latest trends, while it’s also handy to stay up to date with the latest trend insights and tips to keep your market knowledge fresh.

And it’s free. If nothing else, it’s a quick overview of some of the key trends that are playing on the minds of the top industry professionals, which will likely trigger at least inspiration in your own efforts.

You can download LinkedIn’s latest ‘Big Thinking’ digital magazine here.

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