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Five Social Media Strategies Your Brand Shouldn’t Live Without

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There’s no doubt that social media has its entertaining, engaging and even informative sides. For many of us, our lives probably wouldn’t be quite as interesting without that steady stream of memes, family photos and videos that are there to greet us whenever we log in.

There’s so much out there to grab our attention and distract us. But for marketers and business owners, this means constantly shouting “Iceberg ahead!” as we navigate the overcrowded social sea, trying to get our brand seen and heard.

The ability to not just stay afloat but to make the right number of waves can have a huge impact on the success or failure of your business. So today I’ve got a life raft for you — five promotional strategies for your social media campaigns to take your business from passive to proactive.

1. Content Distribution

You need to be where your customers are, and your customers are likely on social media for much of their day. But which platforms are they hanging out on? They may be scrolling through videos and commenting on pictures, but they are also discovering products and services (like yours) that they can use in their day-to-day lives or to help their own businesses.

So make sure they’re able to discover you — not just by showing up in their feeds but also by engaging with customers and prospects. This will help you stand out from your competitors and may help encourage your audience to open their digital wallets.

To better leverage content distribution on social, you need to go beyond throwing a link into your Facebook post and calling it a day. If you have a blog you’re promoting, take a few key takeaways and repurpose them into a set of memes. Don’t just distribute one piece of content one way — distribute one piece of content 10 different ways and measure your impact.

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2. Direct Messaging

Social networks have always been ideal for mass communication, but more recently, messaging capabilities have been powerful when it comes to helping businesses connect with customers.

Direct messaging capabilities have skyrocketed in popularity over the last few years. For example, as reported in 2017, Instagram Direct attracts more than 375 million users a month. Businesses can take advantage of this attention by leveraging chatbots, programmed with answers to FAQs, to ensure prompt responses to customer queries.

A survey by Facebook on the subject found that 69% of consumers say messaging a business in this manner increases their confidence in the company’s brand.

3. Video Advertising

In the first quarter of 2020, Facebook had 2.6 billion monthly users. When strategizing an advertising campaign, it’s unwise to ignore that gigantic bullseye presented by social media or fail to leverage the full range of possibilities that these platforms offer. You must understand your audience, as each social media site has its unique demographic profile.

Facebook is trending older these days, but platforms like Instagram and TikTok are attracting younger generations. Regardless, when it comes to advertising, there is one trend across all platforms that continues to capture everyone’s attention and inspire action: video.

A short, well-made video, spotlighting your products, services or even your team, can be a gamechanger, and there is more than one way to leverage this trend:

• Vertical Video: People are increasingly using their mobile devices, usually held in a vertical orientation, to view their social media content and the video content that goes along with it. Try creating (or editing) your video in a 9:16 (vertical) aspect ratio for effortless viewing in social feeds.

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• The 3-Second Rule: Start off strong and present your most gripping messaging at the beginning of your video. In today’s fast-paced world, your audience is not going to wait more than three seconds to be impressed.

• Text Overlays: Usually social videos are muted by default, so people are likely to miss your fantastic voiceover. Adding text overlays ensures that your message gets across — even in silence.

• Live Videos: Facebook has noted that live videos attract six times more interactions than standard videos. Shooting a live video, like a product overview, can be powerful content that you can “boost” afterward for additional promotion.

4. Reviews

Social media reviews on platforms like Facebook have a bigger impact on businesses than you may think. In fact, Facebook is only second to Google when it comes to online reviews in terms of volume. One study has shown that 94% of consumers have refused to patronize a business after reading a negative online review. So monitoring and growing your social reviews helps ensure that your brand is putting its best foot forward.

Make it part of your post-purchase process to ask your customers to write a social media review if they’re satisfied with your products or services, especially if you are “social selling.” Many consumers won’t think to leave a review unless you ask and aren’t aware of the value that a positive comment can generate for your business.

5. E-Commerce Functionality

Social media is also proving adept at streamlining purchase processes and getting consumers to click “confirm order” with fewer steps between discovery and conversion.

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Instagram’s Shoppable Posts offer one compelling example of this growing trend. This feature allows businesses to place tags in an Instagram post — showing, for example, a snazzy pair of shoes for sale — linking directly to a page that contains detailed specs about the item, including its price. Facebook provides a similar option to tag products shown in photos and videos. Only social media gives consumers (and brands) this level of opportunity to tap into “impulse shopping” in the digital ecosystem.

Social media is only going to grow, improve and evolve, so brands need to grow, improve and evolve with them. In today’s virtual world, very few businesses can still make a splash without a well-managed social strategy that takes advantage of the unique tools and capabilities available via social media platforms. So, start with one of the strategies above, test the waters and set sail — the sales will speak for themselves.

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5 Trends that will Dominate Influencer Marketing in 2022 [Infographic]

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5 Trends that will Dominate Influencer Marketing in 2022 [Infographic]


Is influencer marketing part of your digital marketing strategy for 2022?

With the rise of more creative, more native-aligned platforms and spaces, brands are increasingly relying on influencers to connect with new audiences, while the growing use of AR and other new technologies also necessitates a familiarity with platforms that takes time and knowledge to maximize.

Influencers can be a great avenue in streamlining such process, but you have to know your audience, and what kinds of influencers they’re tuning into, in order to get the most out of your influencer marketing efforts.

To provide some more context on this, the team from SocialPubli has put together this overview of five key influencer marketing trends of note for 2022. And while these notes won’t address all of the info you need, they could help you formulate a better outreach strategy, based on the latest trends and shifts within the creator space.

Check out the full infographic listing below.



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Twitter Publishes New Industry Trend Reports Based on Rising Areas of Tweet Engagement

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Twitter Publishes New Industry Trend Reports Based on Rising Areas of Tweet Engagement


Twitter has published a new range of industry reports, based on rising trends, in order to provide more context as to the key elements of focus among its userbase in each sector.

The new trend reports, which Twitter’s collectively calling its ‘Birdseye Report’, were compiled by Twitter data partners, including Hootsuite, Meltwater, Sprinklr and more. Each partner took on a specific element of expanded Twitter conversation, giving each discussion and industry dedicated focus, providing in-depth insight into the latest key shifts in the app.

You can download all the Birdseye Reports here, but in this post, we’ll look at some of the key highlights.

First off, the reports are based on a range of key tweet trends over the past year.

Those trends include:

  • Digital First – Digital Ethics, Cyber Individuality and Metaverse dominated the technology conversation on Twitter
  • The Crypto Craze – “Crypto” mentions on Twitter increased 549% in 2021
  • Future of Sports – Tweets around the metaverse + sports rose 6,024%
  • Bring the Sweets Back – Conversations around nostalgia for sweets, chocolate and candy grew 55% between January and October 2021
  • Mental Health Matters – Monthly “mental health” mentions from 2019 to 2021 on Twitter grew 44.7%

As you can see here, you can select the specific sector report you want to read, all of which are available via email sign-up – though you can select not to have Twitter or the providing company contact you as a result of your interest.

Each report covers the top trends in each sector, based on tweet discussion, which points to rising areas of opportunity and focus for your tweet marketing.

Twitter Birdseye Report

As you can see here, the reports include both broad trend results, like these, highlighting bigger shifts in each sector, as well as more specific tweet engagement shifts, relative to key focus elements.

Twitter Birdseye Report

Those insights could help to shape your marketing approach, while each report also includes a range of more in-depth pointers and data points to help guide your understanding of what the Twitter audiences is most interested in. 

Twitter Birdseye Report

There are also demographic insights: 

Twitter Birdseye Report

As well as summary points for each, helping to ensure marketers can make the most of each report:

Twitter Birdseye Report

There’s a heap of great insight here, and if you’re working in any of the highlighted sectors, and are looking to improve your Twitter approach, it’s definitely worth downloading the data and checking out the findings.

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Even if you’re not looking to improve your Twitter strategy, it’s likely worth getting access to the insights and seeing what people are most interested in for each segment.

You can download all the Twitter Birdseye reports here.





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92-year-old Malawian music legend finds fame on TikTok

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92-year-old Malawian music legend finds fame on TikTok


Fame at 92: Malawian music legend Giddes Chalamanda has notched up millions of views on TikTok – Copyright AFP Bertha WANG

Jack McBrams

At 92, Giddes Chalamanda has no idea what TikTok is. He doesn’t even own a smartphone.

And yet the Malawian music legend has become a social media star, with his song “Linny Hoo” garnering over 80 million views on the video-sharing platform and spawning mashups and remixes from South Africa to the Philippines.

“They come and show me the videos on their phones, but I have no idea how it works,” Chalamanda told AFP at his home on the edge of a macadamia plantation, about 20 kilometres (12 miles) from Malawi’s main city Blantyre.

“But I love the fact that people are enjoying themselves and that my talent is getting the right attention,” he said, speaking in Chewa.

Despite his grey hair and slight stoop, the nonagenarian singer and guitarist, who has been a constant presence on the Malawian music scene for seven decades, displays a youthful exuberance as he sits chatting with a group of young fans.

He first recorded “Linny”, an ode to one of his daughters, in 2000.

But global acclaim only came two decades later when Patience Namadingo, a young gospel artist, teamed up with Chalamanda to record a reggae remix of “Linny” titled “Linny Hoo”.

The black-and-white video of the recording shows a smiling, gap-toothed Chalamanda, nattily dressed in a white shirt and V-neck sweater, jamming with Namadingo under a tree outside his home, with a group of neighbours looking on.

The video went viral after it was posted on YouTube, where it racked up more than 6.9 million views. Then late last year, it landed on TikTok and toured the globe.

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Chalamanda only learned of the song’s sensational social media popularity from his children and their friends.

Since then he and Namadingo have recorded remixes of several others of his best-known tracks.

His daughter Linny’s 16-year-old son Stepson Austin told AFP that he was proud of his grandfather’s longevity.

“It is good that he has lived long enough to see this day,” said the youngster, who himself aspires to become a hip-hop artist.

Born in Chiradzulu, a small town in southern Malawi, Chalamanda won fame in his homeland with lilting songs such as “Buffalo Soldier” in which he dreams of visiting America and “Napolo”.

Over the past decade, he has collaborated with several younger musicians and still performs across the country.

– ‘Dance around the world’ –

On TikTok, DJs and ordinary fans have created their own remixes as part of a #LinnyHooChallenge.

“When his music starts playing in a club or at a festival, everyone gets the urge to dance. That is how appealing it is,” musician and long-time collaborator Davis Njobvu told AFP.

“The fact that he has been there long enough to work with the young ones is special.”

South Africa-based music producer Joe Machingura attributed the global appeal of a song recorded in Chewa, one of Malawi’s most widely-spoken languages, to the sentiments underlying it.

“The old man sang with so much passion, it connects with whoever listens to it,” he said, adding: “It speaks to your soul.”

Chalamanda, a twice-married father of 14 children, only seven of whom, including Linny, are still alive, said he has no idea how to secure royalties for the TikTok plays.

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Chalamanda and his wife hope to benefit financially from his new-found stardom.

“I am just surprised that despite the popularity of the song, there is nothing for me,” he said. “While I am excited that I have made people dance all around the world, there should be some gain for me. I need the money.”

His manager Pemphero Mphande told AFP that he was looking into the issue and the Copyright Society of Malawi said it was ready to assist.

Arts curator Tammy Mbendera of the Festival Institute in Malawi credited platforms like TikTok with creating new opportunities for African talent.

“With songs from our past especially, they were written with such profoundness that they still can resonate today,” she said.

“All one has to do really, is get the chance to experience it, to acknowledge its significance. I think that’s what happened here.”



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