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Google Adds Rising Retail Trends Tool to Highlight Products Seeing Higher Demand During COVID-19

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The COVID-19 lockdowns have changed… well, pretty much everything about how we live our day-to-day lives at the moment. But one element that has been significantly altered is retail spending, and how we go about planning and buying the products we’ll need while we’re in social isolation.

We saw initial rushes on toilet paper (still weird) and hand sanitizer (still ongoing), but those were only part of the broader changes, and other product categories, you would assume, would also now be seeing significant impacts. More people are cooking at home, so grocery sales, you would think, would have increased, while school lunch items are likely down, along with grooming products and clothing, etc.. 

These would be my guesses, but I don’t really know for sure. Which is where Google’s new retail trends tool comes in.

Google Retail Trends Tool

As explained by Google:

“Businesses are using a variety of resources to understand changing consumer interests – including Google Trends, social listening, surveys, and their own data – in order to help make decisions on the fly. But if they don’t know what to look for, there isn’t an easy way to understand which product categories are gaining in popularity, and might pose an opportunity.”

Google’s ‘Rising Retail Categories‘ listing caters to this – the tool uses Google search data to highlight fast-growing, product-related categories in Google Search, along with the locations where they’re seeing more interest, and the extended search queries associated with each. 

Google retail trends

So, ‘swimming pools’ are seeing more searches in the US right now. Scroll down the listing and you can glean more insight into other rising areas of product interest.

Google retail trends

The data presented comes via Google Trends, so it’s not new insight, as such. But as Google notes, many people don’t know what to search for – you can search product-by-product to see what’s getting more interest, but having a larger, overall listing will help to uncover relevant insight, on a broader scale.

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At present, Google has made the listings available for the US, UK and Australia, and Google says that it will update the information every day to help businesses find more potential opportunities.

It’s a handy tool to have, and it might help you uncover new product angles or considerations for your marketing outreach.

You can check out Google’s ‘Rising retail Categories’ listing here.

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Jack Dorsey Exits Twitter Board, Clearing the Way for the Elon Musk Era at the App

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Elon Musk Launches Hostile Takeover Bid for Twitter

While there’s no new news on the Elon Musk takeover saga, we do have another reminder that Twitter’s leadership team is never going to be the same, regardless of what comes next, with co-founder and former CEO Jack Dorsey today leaving the Twitter board, effective immediately.

Dorsey’s full exit removes another big chunk of experience from the company – over the past two weeks, Twitter has lost:

  • Consumer product leader Kayvon Beykpour, who’d worked at Twitter for four years
  • Head of revenue product Bruce Falck (5 years)
  • Ilya Brown, a VP of product management (6 years)
  • Katrina Lane, VP of Twitter Service (1 year)
  • Max Schmeiser, head of data science (2 years)

That said, Dorsey’s move, isn’t a surprise.

Back in November, when Dorsey announced that he was standing down as Twitter CEO, he also noted that he would stay on Twitter’s board till around ‘May-ish’ to help incoming CEO Parag Agrawal and incoming Twitter Board chair Bret Taylor with their respective transitions.

Of course, back then, Dorsey couldn’t have predicted the chaos on the horizon, but despite the distractions of an imminent takeover, Dorsey has decided to stick with his original plan, and step away from the platform that he helped build.

That clears the path for a new era under Elon Musk, who has vowed to make significant changes to the way that Twitter operates – though of late, Musk seems to be more distracted by stats on population decline and political conspiracies than he does in completing the Twitter deal.

See also  Twitter sticks with ambitious targets despite earnings miss

On May 13th, Musk said that his Twitter takeover offer was effectively ‘on hold’ pending more data from Twitter on its fake profile count, which it pegs at 5% of active users. Many users have since shared partial evidence that, in their opinion, proves that this number is not correct, while Twitter itself has maintained that there’s no such thing as ‘on hold’ in the takeover process, and that it’s preparing for the deal to close sometime soon.

Musk says that he won’t pay full price for something that’s not what he believed he was purchasing.

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But then again, Musk also waived doing detailed due diligence on Twitter’s business, in order to reach an agreement faster, which means that he may be tied to the purchase anyway, regardless of what Twitter or anyone else may find here.

For his part, Dorsey has been a strong advocate for Musk, and his interest in Twitter, and has noted several times that he believes Musk is the best option to ‘save’ the company.

Now Dorsey is getting out of the way to let that happen, which will mean that none of Twitter’s four founders remain in any position to advise or guide the platform in any direct capacity from now on.

That could be a good thing. Twitter, of course, is a far cry from what it was in the beginning, and maybe now it needs to detach from its founding concepts to reach its next stage.

But again, that’s a lot of experience heading out the door, with current CEO Agrawal also on the chopping block, according to Musk’s statements.

How that impacts Twitter’s future direction is hard to say. Again, Musk has already flagged significant changes, but without experienced voices advising him on what’s happened in the past, he could be doomed to repeat previous mistakes, impeding the company’s progress even more.

Or maybe it makes things easier, without the constraints of past limitations holding things up. I would lean towards the former, but clearly, Musk has his own ideas about how he’s going to transform the app, once he does, eventually, take control.

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Which seems like more of a ‘when’ than ‘if’, but maybe Musk has some other trick up his sleeve to either reduce his offer price or get out of the Twitter deal entirely.

Either way, massive changes are coming to the app, which could alter the way that it’s used entirely.

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