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Google’s Added a New Way to Easily Translate Hand-Written Notes into Text for Use on Your PC

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Google has added some new tricks to its Lens visual identification tool, including an option which will enable users to scan in hand-written text, then share it for use across various applications in one-tap.

Google originally added the capacity to scan hand-written notes within Lens back in 2017, but this new addition enables users to share that digital text translation across their connected Google surfaces – so you can immediately access your handwritten reminder within Gmail for example.

Google Lens handwriting translation

As you can see here, the option is available as ‘Copy to my Computer’ within your Lens sharing options. You can then save your text to another signed-in device with Chrome (both devices need to have the latest version of Chrome installed).

It could be a big time saver for those who still take hand-written notes. That is, of course, if it’s able to translate your handwriting – I’m guessing it’d have some trouble understanding my scribbled mess.

In addition to this, Google has also added a new option to look up terms within text via Lens – so if you come across something in a book that you don’t understand, you can scan it in and do a quick Google search.

Google’s also added a new ‘Listen’ option within its translate tools to help you understand what a term sounds like when spoken.

It’s interesting to note the evolving usage of visual identification and AR tools, and how they could eventually become more significant elements in our day to day process. Really, that’s what they need to take them to the next level – right now, tools like this are interesting to have, but at some stage, one of these applications will crossover to become a key utility, which could rapidly speed up the adoption of such technology.

These new options from Google hint at that next stage. At present, they remain interesting, and handy to have. But more use cases will mean such tools will become more critical elements of how people interact with their devices moving forward.

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The new Lens features are rolling out from today, though Listen is only available on Android at this stage. You can download Google Lens on both Android and iOS

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LinkedIn Adds New Features for Company Pages, Including Post Templates and Link Stickers

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LinkedIn has outlined its latest batch of updates for Company Pages, most of which had already been previewed in some capacity, but are now being rolled out on a broader basis.

First off, LinkedIn’s making its new post templates available to all company pages.

LinkedIn post templates

As you can see in these examples, LinkedIn’s post templates, as they sound, provide a range of visual enhancements for your LinkedIn updates, which could help to make them stand out in feeds.

LinkedIn originally launched post templates for individual users last month, but now, it’s making them available for Company Page updates as well.

As per LinkedIn:

Create engaging, actionable LinkedIn content easier than ever with customizable templates, available directly in the LinkedIn app, with no third-party tools required.”

I mean, I don’t know that these types of posts really fit with LinkedIn’s professional approach. But then again, as many have noted, LinkedIn is increasingly becoming more like Facebook anyway, with more personal posts and updates that are less focused on professional aspects.

And that seems to be working – LinkedIn’s parent company Microsoft keeps reporting ‘record levels of engagement’ in the app every quarter, so maybe this is actually a good, valuable addition.

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We’ll see how people feel about it when every other LinkedIn ‘thinkfluencer’ is posting using these templates. You can access post templates in the mobile app by tapping the ‘use template’ option in the post composer menu.

As an addition to this, LinkedIn’s also making its new link stickers available for Company Pages too, which could help to drive more direct response to your updates.

LinkedIn link sticker

On another front, LinkedIn will also now enable all Company Pages to pin comments beneath their brand posts.

LinkedIn Pinned Comments

The rollout for this feature also started last month, with some users seeing the option to pin comments in the app.

That could be a good way to spark more focused engagement, and highlight top fans, while you could also use this to simply boost interactions by pinning the comment with the most engagement at the top of the reply chain.  

As a reminder, LinkedIn Company Pages can also pin an update for similar purpose.

Finally, LinkedIn has also added a new Our featured commitments’ section for Company Pages, where brands will be able to showcase their most important values.

“Increasingly in today’s market, job seekers are evaluating potential employers based on their values. They’re interested in knowing where companies stand on issues that are important to them, such as DEI, work-life balance, sustainability, etc. To provide greater insight and connections, LinkedIn is enabling employers to highlight these commitments on their LinkedIn company page to define their talent brand and values.” 

Brands will be able to include up to five commitments in their featured commitments section, while you’ll also be able to host content that demonstrates the same, all of which will be displayed in a sub-panel in the ‘About’ section of your Page.

These are some potentially handy updates, with the link stickers and pinned comments standing out as likely the most valuable additions for LinkedIn page managers.

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Post templates I’m not as sold on, especially for brands – but then again, there may be ways to use these templates to improve the presentation of your posts, and maybe, that’ll increase overall engagement.

You can read about all of LinkedIn’s latest company page updates here.

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